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February 2008 | Vol. VII - No. 2
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Celebrities Love Specialty Toys

Teething Bling and Zoobies Snatched Up By the Stars


Smart Mom LLC and Alpha Source International each found gaggles of celebrities to go ga-ga over their offerings. TDmonthly Magazine learned that at separate, unrelated events, celebrities and their kids tried out Teething Bling and Zoobies.

Luminaries with or without progeny included Tori Spelling, Chris Noth, P. Diddy's kids, Denise Richards, Angela Bassett, Scott Baio, Omarosa from "The Apprentice," Jason Priestley, Ming Na, Kevin Frazier, stars from "The Young and the Restless," Christie Lynn Smith, Natasha Hendridge, Dayna Devon, Jodie Sweetin, Neal McDonough, Shar Jackson, Kelly Hu, Nia Long, Carnie Wilson, Chloe Moretz, Cole Hauser, Kat Dennings, Kim Porter, Niecy Nash, Rena Sofer and Tracey Gold.

Both events took place in the Boom Boom Room celebrity suite at the Beverly Hills Hotel. The photographer for the Teething Bling gifting event was Helen Chough.





Wholesale Price: (Log in to view)
MSRP: $18.90
Age Range: Adult
Launch Date: October 2006
Gender: Boys And Girls
Category: Fashion & Accessories
Infant & Toddler
Gifts



These donut- and heart-shaped pendants mimic real gemstones and hang on a black, silk cord with a breakaway clasp. The jewelry is made from a food-safe, phthalate-free, non-toxic, lead-free, federally approved silicone, so it is safe for babies to handle and chew. Eight colors are available. Teething Bling makes “a great shower or new baby gift,” Director of Marketing Amy Maurer Creel of Smart Mom told TDmonthly. Awards: TDmonthly Innovations 2008. Launch date: October 2006.

Where to Buy: Creative Kidstuff

ToyDirectory Product ID#: 15762      (added 10/17/2007)
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Wholesale Price: (Log in to view)
MSRP: $18.00
Age Range: 0 to 1
Gender: Boys And Girls
Category: Infant & Toddler
Fashion & Accessories



Teething Bling pendants and bangles were inspired by babies who like to tug on jewelry. Made from a federally approved, phthalate/lead/latex-free, non-toxic silicone, Teething Bling jewelry looks beautiful on the adult wearer but is safe for curious babies to handle and chew. There is nothing else like it! Also available are a bangle ($12) and pendant/bangle set ($28).
ToyDirectory Product ID#: 15564      (added 10/2/2007)
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Wholesale Price: (Log in to view)
MSRP: $30.00
Age Range: 3 and up
SKU or Item #: 689076930659
Launch Date: February 2007
Gender: Boys And Girls
Category: Plush
Gifts
Preschool



Part of the Safari Collection of Zoobie™ Pets, Mashaka the Monkey is a plush animal, pillow and blanket all in one. It wears a light-blue collar, and the blanket is detachable for washing convenience. The Zoobie Pets Safari Line was included on the ASTRA "Best-for-Kids" toy list for Holiday 2007 and received a Best Bet 2007 Award from the Canadian Toy Testing Council. Launch date: February 2007.
— Zoobie Pets' innovative three-in-one design has captured the attention of numerous retailers at trade shows this year, also garnering a TDmonthly Top Toy 2007 award. In addition to featuring soft, quality materials, the Zoobie Pet’s identity as a stuffed animal, pillow and blanket is executed extremely well, leaving great possibilities for travel and growth with any child.
— The new Zoobies were doing well for Brandy Lindstrom, manager of Little Blue Choo Choo in Scottsdale Ariz. in fall 2007.
—  As of 05/13/2011 this product had 4 out of 5 stars from 3 reviews on Amazon.com. Cons: Two customers said they wished they had bought the larger size, because the "baby" size was smaller than they had expected.

Where to Buy: Kazoo Toys; Poopsie's
ToyDirectory Product ID#: 15385      (added 9/25/2007)
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Wholesale Price: (Log in to view)
MSRP: $35.00
Age Range: 3 and up
Gender: Boys And Girls
Category: Plush
Gifts



This cuddly, hairy friend is a pillow, blanket and stuffed animal all in one, designed to serve as the perfect travel companion. “We at Zoobies continue to be on the curve of innovation for plush and for children's products, and we have some great new products debuting at the Toy Fair [2008],” Owner J.C. Smoot of Zoobies told TDmonthly. Launch: March 1, 2008.
ToyDirectory Product ID#: 15195      (added 9/17/2007)
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Age Range: 3 and up
Gender: Boys And Girls
Category: Plush
Infant & Toddler



A plush animal, soft pillow, and a warm blanket all in one! The exciting, new, patented three in one concept, Zoobie™ Pets embody creativity and innovation. It is the ideal travel companion, whether it's on the road, on a couch or in front of the television, Zoobie Pets will make a perfect companion for any kid! Machine-washable and child-safe.
ToyDirectory Product ID#: 15153      (added 9/13/2007)
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Gender: Boys And Girls
Category: Plush



Part of the Safari Pack, this super-soft plush is also a pillow and a blanket. It is three products in one. Zoobie Pets received a 2007 Oppenheim Toy Portfolio Gold Award and a 2007 Top Toy of the Year Award from Creative Child Magazine.
― Debbie Scholl, owner of Fundamentally Toys in Houston, favored these transformable pets/pillows/blankies at Toy Fair 2007.
ToyDirectory Product ID#: 11424      (added 2/9/2007)
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Alison MarekWriter's Bio: ALISON MAREK is an award-winning writer, director and cartoonist whose work has been published by Fairchild Publications and DC Comics (Piranha Press), broadcast on Showtime and other cable networks, and viewed worldwide in film festivals. See her short films and print work on www.alisonmarek.com. Watch her nefarious villains in the web series www.MuggsMovers.com. Get inspired by her cartoons "Daily ARFFirmations to Unleash Your Inner Fido" at www.ARFFirmations.com. Phew! And then ...  Read more articles by this author

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