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January 1900 | Vol. I - No. 1
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Toy Fair 2009 Products of the Day: Day 1

Sunday, February 15


TDmonthly Magazine brings you highlights on the most exciting toys, games and gifts at the show, researching hundreds of booths and pinpointing the items that are most likely to be solid matches for specialty stores.



Age Range: 0 and up
Launch Date: February 2009
Gender: Boys And Girls
Category: Eco-Friendly
Plush
Infant & Toddler



Suitable for babies 6 months and up, this soft, developmental toy is made of organic cotton fabric and is machine washable. It is part of a collection that features minimal packaging made of recycled paper and printed with vegetable-based inks. Launch date: February 15, 2009.
— "[I] love the organics, as new mothers are asking for them," commented Patti Tepper-Rasmussen, owner of Learning Tree Toys, Books & Games in Oklahoma City, following the 2009 ASTRA exhibition.
ToyDirectory Product ID#: 22467      (added 2/15/2009)
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Wholesale Price: (Log in to view)
MSRP: $29.99
Age Range: 12 and up
SKU or Item #: 1010
Launch Date: July 2009
Gender: Boys And Girls
Category: Board Games



Get ready to touch, time, see, balance, bluff, listen, locate and laugh your way through this outrageous game! Teams race to perform all kinds of fun, easy to play challenges spread over ten sense-ational categories.
ToyDirectory Product ID#: 22405      (added 2/6/2009)
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Launch Date: January 2009
Gender: Boys And Girls
Category: Balls
Novelties



This adaptable ball features a shock-resistant openable ball on the inside and a soft rubber covering. The core of the ball can be popped out of any hole on the elastic exterior, and then can be filled with rice, coins or other objects to create distinct sounds. Kids can mix and match the balls and covers, and each comes with a secret code where they can play a game online for prizes. Launch date: 2009.
ToyDirectory Product ID#: 22474      (added 2/16/2009)
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MSRP: $29.99
Gender: Boys And Girls
Category: Sporting Goods & Accessories



djubi™ (pronounced joo-bee) is played with specially designed racquets and a distinctive ball called “the djubi”.  To play, place the rubber loop over the launch hook, pull back and aim.  When the ball is released it flies through the air at varying degrees of speed, distance and height, depending on the launch trajectory. The djubi is then snagged out of the sky in the deep racquet pocket. Playing djubi undoubtedly will take the tried-and-true game of catch to a cool, new level of fun and excitement for all. See video of djubi in action at djubi.com.
— Christine Osborne, owner of Wonder Works in Charleston, S.C., told TDmonthly in March 2010 that her store sells 36 units per month of the djubi.
— In a March 2012 survey, John Taylor, owner of O.P Taylor's in Brevard, N.C., told TDmonthly that the djubi was one of his best selling outdoor toys.
ToyDirectory Product ID#: 20825      (added 9/30/2008)
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MSRP: $29.99
Age Range: 3 and up
Launch Date: September 2009
Gender: Boys And Girls
Category: Construction
Eco-Friendly
General Toys



These eco-friendly construction toys were inspired by children's board books and come with landscape and character pieces. Each set includes flat panels printed with colorful, water-based ink and slotted building blocks made from earth-friendly Sprigwood. The Palace and Barnyard are large sets. There are also medium sets: Construction Site, Ladybug Adventure and Safari Adventure (MSRP: $19.99). Large sets are 90 pieces; the medium are 60. Launch date: Fall 2009.
ToyDirectory Product ID#: 22483      (added 2/16/2009)
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MSRP: $45.00
Age Range: 15 and up
Launch Date: February 2009
Gender: Boys And Girls
Category: Puzzles & Skill
Educational
Play Sets



This 4D time puzzle of New York City includes 765 pieces and challenges participants to build a base map from 640 pieces as they learn about city streets, museums and more. Then, they continue to build the city by adding buildings and skycrapers as they are numbered in the included booklet, which details the city's evolution from 1812 to 2013. Launch date: February 2009.
ToyDirectory Product ID#: 22465      (added 2/15/2009)
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Age Range: 8 and up
Launch Date: February 2009
Gender: Boys And Girls
Category: General Games
Wooden Toys
Gifts



As players take turns stacking their pieces on the seven wooden posts, the object is to get four in a row of their winning color or shape. Moves require extra strategy, though, as more than half of each player's pieces are the opponent's shape and can help their game. The game features wooden construction with a box to store all the pieces. It measures 12.25" L x 4.5" W x 4.5" H. Launch date: February 2009.
ToyDirectory Product ID#: 22466      (added 2/15/2009)
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Wholesale Price: (Log in to view)
MSRP: $24.99
Age Range: 3 to 12
Launch Date: June 2008
Gender: Boys And Girls
Category: Creative Activities
Arts & Crafts
Eco-Friendly



With a treehouse kit made from high-quality, extra durable cardboard, all pieces come precut and easy to assemble. The child can decorate this treehouse with paint, crafting materials and get very creative. After decorating and building it, the kids can play with it and incorporate it in their every day play. Ideal size for play with 3" dolls or animal figurines. The material is 100% recyclable. Approximate size is 15" x 16" x 22". Launch date: June 1, 2008.
ToyDirectory Product ID#: 21832      (added 12/12/2008)
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Wholesale Price: (Log in to view)
MSRP: $24.95
Age Range: 12 and up
Launch Date: August 2008
Gender: Boys And Girls
Category: Board Games
Educational



Consensus is not a trivia game or a strategy game. It is a game about opinions that allows its participants to express themselves as individuals or as part of a group. Ideal for parties or family settings, the game has a subtle, yet strong, educational component. Consensus consists of 300 Noun Cards, 100 Adjective Cards and 80 Voting cards. An average game lasts about 30 minutes. Although Consensus can be played with as few as three players, the greatest benefit can be derived when there are five or more players participating. The more players, the more opinions, and hence, the more debating and bonding that takes place. Launch date: August 2008.
— "This fun and fast-paced social game takes about a minute to learn and requires no prior knowledge of anything whatsoever," Marshall Chrein, CEO of Mindlogic, told TDmonthly. "It is a game where you can learn how your friends and family view all sorts of things."
ToyDirectory Product ID#: 21499      (added 11/25/2008)
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MSRP: $5.00
Launch Date: February 2009
Gender: Boys And Girls
Category: Novelties
General Toys
Animal Figures



When thrown onto the ground, these squishy pigs splat into a flat, liquid-looking mess, then morph back into their original shape. The pigs come in four colors, and various designs are available. Launch date: February 2009.
ToyDirectory Product ID#: 22468      (added 2/15/2009)
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Julie L. JonesWriter's Bio: Julie L. Jones has written articles for both newspapers and magazines. Before joining the staff of TDmonthly Magazine, she worked as a communications writer and provided editorial support for a market research company. Read more articles by this author

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