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October 2009 | Vol. VIII - No. 10
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TDmonthly Goes Inside ... Pixie Toys, Long Beach, Calif.

Where Fairies Play, Kids Craft and Photo Memories are Made


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Heather Daykin was born to toys. Her mother ran a toy store, and when it came time to decide her own future, selling toys was the only option that appealed to her. She opened the first Pixie Toys three years ago, then changed locations twice, settling in the Bixy Knolls area of Long Beach, Calif., on a street lined with other specialty shops.

Choosing pixies as her theme, Heather created a woodland atmosphere in her store and chose open shelves that allow kids to grab and play with the many different types of specialty toys she offers. She offers extras to her customers, such as craft days and movie nights, plus has the bonus of an inhouse photography studio. By pairing up with shooter Vangie Ogg, Daykin gets to split the rent as well as the clientele, many of whom will pick up a toy as a treat for a good session.

Here are some of Heather's fairy best toys:

Tea Set by GREEN TOYS INC.

This environmentally friendly tea set includes a tea pot with lid, a sugar bowl with lid, creamer, four cups, four saucers and four teaspoons. The set is constructed of bio-plastic made from renewable, sustainable resources in order to help decrease fossil-fuel use and greenhouse gas emissions. Starch-based bio-plastic is ultimately biodegradable. "We do our best to make environmentally friendly business decisions, given today's available technologies from product development to packaging," according to Laurie Hyman, a partner at Green Toys. Green Toys also produces all of its products in the U.S. which cuts down on transportation costs and CO2 emissions. "Green Toys products are ideal for parents looking to make environmentally conscious decisions when it comes to shopping for their children," stated Hyman. Launch date: September 2007.
— “One of my new favorite toys is the Green Toys tea set and cooking set,” said Michelle Smith of Piccolo Mondo Toys in Portland, Ore., at the end of 2008.

Past Videos: ASTRA 2009 8/7/2007 (Price: $34.99; Age: 3 and Up) [Add to my Inquiry Basket][?]


Tool Set by GREEN TOYS INC.

Made in the USA of recycled plastic milk jugs, this tool kit includes flat and Phillips screwdrivers, a wrench, pliers, a hammer, a saw, and two each of nails, bolts, nuts and two-hole connectors. The environmentally friendly set also includes a tool box for storage of the toys. Launch date: 2009.

Past Videos: ASTRA 2009 3/13/2009 (Age: 3 and Up) [Add to my Inquiry Basket][?]


Dinosaur Dish Set by CROCODILE CREEK

The Dinosaur Dish Set includes a plate, bowl, cup, fork and spoon. The melamine is BPA free and the set conforms to or exceeds U.S. and European safety standards. Gifts sets are 15"w x 11"H x 3"D. It is top-rack dishwasher safe or can be  handwashed in warm water. 9/30/2009 (Price: $27.99) [Add to my Inquiry Basket][?]


Yo Baby Kick Flipper - New Colors by GarageCo Toys, Inc.

Toddlers who yearn to surf but aren't quite ready for a long board in a tube can tone their toes for hanging with the Yo Baby Kick Flipper, now in hot new colors. Kids can develop skateboarding, snowboarding and surfing skills on backyard grass or living room carpet. The Kick Flipper won a  TDmonthly Innovations 2007 award due to its usefulness as a training tool for very young children, propelling them to develop board-sport skills they can use later in life. It's also won 2008 Preferred Choice Creative Child, 2007 Preferred Choice Creative Child, and 2007 ASTRA top pick.  Launch date: 2006. New colors: 2009.
— “We're doing well with Yo Babys, [and] ordering a case a month,” said Connie Hoeft, owner of C R Toys in Kearney, N.E., when asked about her best-selling sports toys in spring 2009.

Past Videos: Toy Fair 2009
4/2/2009 (Price: $11.95; Age: 2 and Up) [Add to my Inquiry Basket][?]


PlasmaCar Yellow by PLASMART INC.

PlasmaCar is made from high-quality ABS plastics, with a sleek, aerodynamic design that is rugged and durable. All it requires to operate is a driver and a smooth, flat surface. The driver propels the ride-on by continuously moving the steering wheel from left to right.
— Three of 44 retailers named the PlasmaCar as an overall best seller going into the holiday season 2009. Erika Evers, owner of Dancing Bear Toys in Hendersonville, N.C., told TDmonthly in late fall 2009 that her store sells 20 to 24 PlasmaCars per month. 9/3/2009 (Price: $69.95; Age: 3 and Up) [Add to my Inquiry Basket][?]


12” Musical Butterfly by MAISON CHIC

This elegant 12” knitted butteryfly is musical, too. When his tail is pulled, he plays a Brahms lullaby. 9/30/2009 [Add to my Inquiry Basket][?]


Elephant Safety Blanket by MAISON CHIC

A soft, cuddly mini blanket, the 12” x 12” elephant has knotted edges for babies to suck on. 9/30/2009 [Add to my Inquiry Basket][?]


Creeper Sleepers™ Cow Cozy by NORTH AMERICAN BEAR

This 8” velour cow is soft and cuddly for infants. 9/30/2009 (Price: $6.00) [Add to my Inquiry Basket][?]


Calf and Cow Musical by NORTH AMERICAN BEAR

These mom and baby bovines are tethered together. When the string is pulled, they make music. 9/30/2009 [Add to my Inquiry Basket][?]


Zebra Blocks by INFANTINO LLC

This soft wagon carries a load of sensory toys for baby. 9/30/2009 [Add to my Inquiry Basket][?]


Cosmidoux Hang Up Rattle by COROLLE DOLLS

Soft and light, the 7.5” Cosmidoux Hang Up Rattle is a snuggly that can be hung on the stroller, on the cradle or simply manipulated in baby's hands. It jingles softy and is machine washable. 9/30/2009 (Price: $17.95) [Add to my Inquiry Basket][?]


Car Seat Cover by BELLA LA BABY

These colorful car seat covers are removable for washing and can also be transferred to shopping carts to keep baby clean. The covers are made by a Long Beach, Calif., mompreneur. 9/30/2009 [Add to my Inquiry Basket][?]


Skulls Pillow Dress by BELLA LA BABY

This pretty infant dress can later be worn as a top. The dress is made by a Long Beach, Calif., mompreneur. 9/30/2009 [Add to my Inquiry Basket][?]


Kimochis™ ... Toys with Feelings Inside by PLUSHY FEELY CORP.

Kimochis are small pillows with a feeling (happy, sad, silly, brave) printed on one side and a corresponding facial expression on the other. Each Kimochis plush character comes with a set of three feelings and a How-To Kimochis Feel Guide. The characters have a special pocket where kids can store their "Kimochis" — of feelings. Using the characters and their Kimochis, kids can get in touch with their emotions through puppetry and play. "Getting back to the basics by playing and communicating with Kimochis is a simple, yet powerful way to teach children how to: be aware of feelings, choose how to communicate in emotional moments, and redo mistakes. Children will be drawn to the fun, adorable, accessible characters. Parents will be drawn to the high-quality craftsmanship and the valuable educational content," Associate Susan Schroeder of Plushy Feely Corp. told TDmonthly. Launch date: August 2008. 11/24/2008 (Price: $25.00; Age: 4 and Up) [Add to my Inquiry Basket][?]


Tootsie Roll Lunch Box by LOUNGEFLY INC.

The Tootsie Roll Metal Lunch Box is printed and embossed with “delicious” graphics. It measures approximately 8” x 7”. 9/30/2009 (Price: $13.00) [Add to my Inquiry Basket][?]


Hostess Cupcakes Lunch Box by LOUNGEFLY INC.

This printed and embossed metal box measures approximately 8” x 7”. 9/30/2009 (Price: $13.00) [Add to my Inquiry Basket][?]


Week of BabySocks by TRUMPETTE

This set includes a week’s worth of graphic socks with dots and comes in a gift box. 9/30/2009 (Price: $24.50) [Add to my Inquiry Basket][?]


Cards by PINX A CARD CO. INC.

The Pinx line includes birthday and greeting cards with whimsical watercolor designs. This company is no longer in business. 9/30/2009 [Add to my Inquiry Basket][?]


Balls by CROCODILE CREEK

This heavy duty, textured ball is great for indoor or outdoor play. The ball is 7" diameter. It is made of rubber and contains no PVC, latex or vinyl. The product conforms to or exceeds U.S. and European safety standards. 9/30/2009 (Price: $8.99; Age: All Ages) [Add to my Inquiry Basket][?]


Violette by COROLLE DOLLS

Violette, 12", has long blonde hair and is dressed in an adorable dress, tunic and jacket with coordinating rosette accented headband. Her soft features and happy disposition mirror those of the little girl who inspired her.

Past Videos: WTHRA 2009 3/30/2009 (Price: $80; Age: 3 and Up) [Add to my Inquiry Basket][?]


Mermaid Dolls by TOYSMITH

What kind of mermaid can’t swim? These mermaids are fully submersible for bathtub or swimming pool fun. They come with either magenta or purple hair that can be combed. 9/30/2009 [Add to my Inquiry Basket][?]


Mermaid Cook Book by GIBBS SMITH, PUBLISHER

The Mermaid Cookbook by Barbara Beery is filled with delicious, nutrious recipes that get kids thinking about healthy eating while engaging their imaginations. This spiral-bound book is perfect as a gift or for creating themed parties. 9/30/2009 (Price: $14.99) [Add to my Inquiry Basket][?]


Legendary Friends Mermaid by AURORA WORLD INC.

This mermaid doll is soft and cuddly enough for a young child, but carries detail to foster the imagination of older girls. 9/30/2009 [Add to my Inquiry Basket][?]


Karina Grace Beach by ONLY HEARTS CLUB GROUP LLC

The Only Hearts Club dolls are wholesome playthings meant to foster healthy self-images in young girls. Karina Grace comes decked out for a day of healthy fun at the beach. 9/30/2009 [Add to my Inquiry Basket][?]


Knight Puppet by FOLKMANIS INC.

A knightly handpuppet brings a new play pattern for boys who like lances a lot. 9/30/2009 [Add to my Inquiry Basket][?]


Piggy Fairy "Tasty Tales Tableware Set" by THE PIGGY STORY INC.

This three-piece set — part dinnertime, part storytime — is a fun take on classic children’s tableware. Made of keepsake-quality ceramic and designed for older kids (4-6) who’ve mastered table manners, each piece depicts a different scene and caption from one of three original, Piggy Story tales. The entire set is microwave and dishwasher safe, and comes nestled in a tin box with matching placemat and a small storybook. The tin box measures 7” x 7” x 4.75”. 9/30/2009 (Price: $40.00; Age: 4 to 6) [Add to my Inquiry Basket][?]


Frog & Toad by CROCODILE CREEK

This 9.5" soft and cuddly frog with removable clothing is based on the beloved characters from Arnold Lobel's classic books. NOTE: THESE ITEMS HAVE BEEN DISCONTINUED. 9/30/2009 (Price: $13.99) [Add to my Inquiry Basket][?]


Fairies: Petal People You Make Yourself by KLUTZ

This book allows girls to create their own poseable fairy dolls that feature petal dresses and flowing floss hair. Supplies to make 12 posey pixies are included, and the book is written by Rachel Haab.
- “Girls love Klutz; [it] sells constantly,” Jeanne McCullough, owner of Children’s Store Inc. in Boise, Idaho, told TDmonthly.  
- “Klutz is No. 1 by far,” said Ron Banducci, co-owner of Games Unlimited in Danville, Calif., when telling TDmonthly about best-selling items for tweens in fall 2008.
- “[Tweens] want to make something,” said Diana Gisolfi, co-owner of Sister’s Kids in Springfield, Mass. 9/19/2008 (Price: $16.95; Age: 8 and Up)


Snuggle Bug by MANHATTAN TOY

The bug “pod”, with six ribbon legs and antennae, hides a sleepy, 8” doll inside. Ideal as a first baby doll, Snuggle Bug encourages and develops nurturing skills in children. With its embroidered detailing, satin-lined interior and soft exterior, Snuggle Bug will be a favorite snuggle buddy for years to come. It’s for babies 6 months and up. 9/30/2009 (Price: $15.00) [Add to my Inquiry Basket][?]


Rubber Duck Large by SCHYLLING

Rub-a-dub-dub, there’s a big duck in your tub. Schylling Toy Company believes that bigger is better, which is why this duck is 12” long from beak to tail. The Large Rubber Duck comes with an assortment of hats for virtually any occasion a child might have in mind: rain hat, bonnet and sailor’s hat.
— "Rubber duckies by Schylling" were bath best-sellers according to Tristan Hewitt, manager of Dragon's Toy Box in Seattle. Another agreed.
— Both retailers noted that ducky sales are sporadic throughout the year.
— "Rubber Ducks have been around for hundreds of years, but now they are considered one of the hottest trends in collectibles," said Stephen Medina of Schylling Toys. He also said that the Rubber Duck Large "is the biggest one we know of." The duck’s bottom is sealed to prevent bacteria, he added. 4/10/2007 (Price: $11.99) [Add to my Inquiry Basket][?]




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Read what more than 400 retailers have told TDmonthly about toys since 2005 in Toy-Store Owners Talk to TDmonthly.

Alison MarekWriter's Bio: ALISON MAREK is a writer/artist/filmmaker whose work has been published by Fairchild Publications and DC Comics (Piranha Press), among others. Her short films have played in festivals around the world and have been broadcast on Showtime and other cable networks. She recently completed a short comedy sponsored by the Alfred P. Sloan Foundation, titled "The Three-Body Solution." For the past four years, Alison has been documenting the specialty toy industry with a series of articles and videos for TDmonthly Magazine.  Read more articles by this author


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