November 21, 2009 1:27:37 AM
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| November 2009 | Vol. VIII - No. 11 | |||||
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Zhu Zhu, Bakugan and Fashion Dolls Heat Up Holiday Toy ListsBattle Sets, Fashionistas and Hamsters Scurry to the Cash Wrap
Kids don't read economic reports. They only care about the most stylish dolls, exciting games and coolest action figures. While you can find tons of articles about the current financial situation, there are also more hopeful articles circulating the net: lists of the hot toys for this holiday season. Drawn from business publications, industry watch sites, and toy stores themselves, below is a summary of which products are likely to be the top toys this holiday season — at least in the mass market. BUYERS REMAIN PRICE-CONSCIOUS Parents will always buy for their kids. But it helps if the product is affordable. Zhu Zhu Pets from Cepia seem to be popping up everywhere, found on the hot holiday lists of Time to Play, Forbes and Toys “R” Us. The simple hamster toy that squeaks and chatters has found its way into the hearts of kids and the hearts of retailers. Mattel’s Barbie is perennial, of course. And this year, shelves will be stocked with newer fashionistas, too, the quality of which blurs the line between play dolls and collectibles. LIV dolls from Spin Master, for instance, have a world online. Girls can virtually get involved in the lives of the teenage girls Sophie and her friends. Toys “R” Us, Forbes and Kmart are all expecting big things from the LIV line. Moxie Girlz from MGA Entertainment is a modified-Bratz doll line for girls who want to do more than dream, and have the courage to follow their dreams. There is a set of four friends and, like LIV, an online world for further supplementary play. CREATIVITY IS KING Toys fueled by a child's creativity will captivate them project after project. Printies by Techno Source allow kids to create their own toys on a computer and print out the designs on fabric fed into their printer.Spin Master’s Paperoni, focused on by Kmart and Toys “R” Us, lets kids create their own animals and images in an all-in-one kit that includes decorations. Merging music and art is Crayola Beginnings Washable Color Me a Song. Music plays, mimicking the child's speed as she colors. Another do-it-yourself toy is ChixOs, a Spin Master toy in which kids create designs and use them to decorate dolls and their pad at the Design-A-Luxury Loft. STACK 'EM HIGH LEGO is a solid seller, and so is Star Wars, so inevitably the two combined are a no-brainer sale. Hence, LEGO is expecting strong sales from Darth Vader's TIE Fighter, a revision of a best seller from 10 years ago. An unusual take on a building toy is Monopoly City from Hasbro. Added to the similar game play of traditional Monopoly is 3-D construction, building a city from the ground up. Large toys are not usually considered price conscious, but they can be if you get more than one toy in the package. Bakugan from SpinMaster has been blazing a trail since last year, and that trail has led to the 7-in-1 Maxus Dragonoid. Even if you don't know what a “Dragonoid” is, all you have to know is that kids collect Bakugan, they love dragons, and they love toys that combine into larger toys.While we're on that subject, the summer blockbuster “Transformers 2: Revenge of the Fallen” might be out of theaters, but the largest of the toys featured there is still on several best-seller lists. Devastator by Hasbro is a combination of construction vehicles that each turn into robots. Battle Strikers from Mega are one such animal. This game has kids battle with spinning tops. Launchers, magnetic controllers, and the strikers themselves are all part of starter and extension packs. Also in the realm of battling, there's Hasbro’s Nerf N-Strike Raider Rapid Fire CS 35 Blaster, the latest in a long line of soft-ammo play guns. The 35 in the name notes how many darts it holds, the highest yet for the brand. ROLLING ALONG WITH INTERACTION Want more construction vehicles? OK. Anthropomorphic trucks may seem an unusual theme, but they have strong presence in several best-of holiday lists this year. Rocky The Robot Truck has sensors to interact with kids and is billed by Matchbox as “the hardest working truck on the block with the most engaging personality.” Chuck My Talking Truck from Tonka's (Playskool) Chuck & Friends line has over 40 phrases and sounds. He may be the only truck that comes when you call him. With the $80 Laugh & Learn Learning Farm from Fisher-Price, babies can interact with virtually everything, triggering songs, lights and phrases. There are sorting, counting and fine motor skills play for crawling to walking kids. See these and other hot holiday products below: Zhu Zhu Pets™ Hamster - Mr. Squiggles by CEPIA LLC Printies Design Studio by TECHNO SOURCE
LIV™ Sophie™ Fashion Doll by SPIN MASTER TOYS Paperoni Deluxe Studio by SPIN MASTER TOYS Transformers Movie Constructicon Devastator by HASBRO INC. This gift set contains the largest and most powerful enemy the heroic Autobots will face in the June 24 movie “Transformers: Revenge of the Fallen.” Six separate construction vehicles turn into robots, then join together into Devastator in order to, well, devastate. It hopes to capture the interest of children who love construction vehicles, robots and interactivity between toys, as well as the older collector who remembers Devastator and the Constructicons of his youth. 6/11/2009 (Price: $99.99; Age: 5 and Up) [Add to my Inquiry Basket][?] Bakugan 7 in 1 Maxus Dragonoid by SPIN MASTER TOYS “The Princess and the Frog” Tiana Doll by MATTEL INC. Wii Sports Resort by NINTENDO OF AMERICA INC. ChixOs Design-A-Luxury Loft by SPIN MASTER TOYS Crayola Beginnings Washable Color Me a Song by CRAYOLA LLC Laugh & Learn Learning Farm by FISHER-PRICE INC. N-Strike Raider Rapid Fire CS 35 Blaster by HASBRO INC. Moxie Girlz Jammaz by MGA ENTERTAINMENT MagNext Battle Strikers Tsunami Starter Pack by MEGA BRANDS Chuck My Talking Truck by PLAYSKOOL Rocky the Robot Truck by MATCHBOX COLLECTIBLES Monopoly City by HASBRO INC. Star Wars Darth Vader's TIE Fighter by LEGO Catalog Request Form Read what more than 400 retailers have told TDmonthly about toys since 2005 in Toy-Store Owners Talk to TDmonthly. Writer's Bio: Chris Lundy is a freelance writer and game designer who covered municipal news for several New Jersey newspapers. He's also written comic books and short screenplays. Read more articles by this author
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