TDmonthly Magazine!
December 2009 | Vol. VIII - No. 12
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Toy Fair: First-Time Exhibitors

Competitors Get Hooked and Orphaned Animals Find Homes


If you don’t know what an “oomfy” is or can’t wait to share messages with friends via secret code, you don’t want to miss the freshest vendors at the Toy Industry Association’s  Toy Fair this February! See everything from backpacks that have evolved for super-travel to cozy critters that hold back curtains to make a kid’s room smile.



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MSRP: $36.99
Age Range: 5 to 12
Target Age Range: 6 to 8
Specialty: No
Made in: China
SKU or Item #: 00, 01, 02, 03
Launch Date: February 2010
Gender: Boys And Girls
Category: Bags & Backpacks
Storage
Arts & Crafts



This convertible activity backpack is designed with multiple storage pockets as well as a fold-down tray table that hangs from the back of a car seat to keep kids busy while they ride. It's made to be ideal for carrying art materials, clothing, snacks, games and  more.
ToyDirectory Product ID#: 26032      (added 11/9/2009)
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MSRP: $39.99
Age Range: 7 and up
Launch Date: September 2009
Gender: Boys And Girls
Category: General Games
Puzzles & Skill
Sporting Goods & Accessories



The goal of this patent-pending, fast-paced game is for players to swing their ring onto their hook. One to four competitors frantically try to out-duel one another while tuning out the screams to focus on the perfect release. "Hookum is the first collapsible, multi-player Bimini Ring game," Joe Parrish, chief creative officer of 5mississippi, told TDmonthly. Launch date: September 2009. Watch Hookum: Top-5 Video, Toy Fair 2010
ToyDirectory Product ID#: 24234      (added 6/29/2009)
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Gender: Boys And Girls
Category: Plush



Daisy is one of several plush in this line centered online orphaned wild animals. When an individual buys one of these products, he gains a code that allows access to the story of the oomfy supported by his purchase. A blog keeps track of the rescue and rehabilitation of the orphaned animals.
ToyDirectory Product ID#: 26035      (added 11/9/2009)
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MSRP: $24.95
Age Range: 0 and up
Gender: Boys And Girls
Category: Plush
Infant & Toddler



Curtain Critters are cute, plush curtain tiebacks that hold your curtains while decorating the home. Available in different animal designs such as bear, monkey, giraffe, elephant and others. All Critters conform to toy safety regulations, come with an elastic safety loop for easy attachment and child friendly velcro pads to keep the hands firmly in place. Arms are standard curtain tieback length to fit almost any curtain. Curtain Critters come in sets of 2 for $24.95.
ToyDirectory Product ID#: 25748      (added 10/26/2009)
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MSRP: $19.99
Age Range: 4 to 14
Gender: Boys And Girls
Category: Arts & Crafts
Fashion & Accessories
Award Winners



This patent-pending kit of nearly 1,000 beads features various colors that each represent a letter, number and space, so that kids can create bracelets and other accessories with their own secret messages to be decoded. The kit includes 20 decoder cards, 15 feet of lacing with closures, labels, and instructions.
Awards: 2010 WTS "What The Stuff" Five Star; A TDmonthly Classics Award for being an all-time favorite toy.

Past videos: Product Demonstration
ToyDirectory Product ID#: 25927      (added 10/30/2009)
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MSRP: $32.95
Gender: Boys And Girls
Category: Novelties
Safety



This transparent blade attaches to bicycle spokes and displays various design images prompted by an internal computer as the blades spin while the bike is moving. Hokey Spokes utilize LED lights and have waterproof keys to select the play mode.
ToyDirectory Product ID#: 26025      (added 11/9/2009)
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MSRP: $28.50
Launch Date: November 2009
Gender: Boys And Girls
Category: Plush
Eco-Friendly
Teddy Bear



This bear features fur made of 70-percent natural bamboo fleece and 30-percent organic cotton, and is stuffed with hypoallergenic, biodegradable nature-fil derived from corn. Hemp and organic cotton are used on the bear’s character’s ears, feet, tail and paw pads. Non-toxic, cold water dyes were used. Launch date: November 2009.
ToyDirectory Product ID#: 26030      (added 11/9/2009)
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MSRP: $24.99
Gender: Boys And Girls
Category: Board Games
General Games



In the board game, sworn enemies Black Xiacons and Red Xiacons must battle each other in order to take the other's bunker while each protecting their own. The game comes with red and black "casino looking" dice and a gameboard that provides the battlefield for play.
ToyDirectory Product ID#: 26034      (added 11/9/2009)
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MSRP: $17.97
Age Range: 2 and up
Target Age Range: 2 to 5
Gender: Boys And Girls
Category: Educational
Videos & DVDs
Infant & Toddler



This early learning game for children is designed to be both interactive and progressive. Visually colorful, the DVD features three, 20-minute sessions suited to the attention span of young children. It features three puppets: Oüm, the main character, asks children to participate in his friends' lessons with him; Mimi has a talent for music and Coco, for physical activity. Children and animals appear throughout each of the lessons. Both English and French original versions are included.
Awards: 2010 Creative Child Magazine DVD of the Year Award
ToyDirectory Product ID#: 26031      (added 11/9/2009)
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MSRP: $34.99
Age Range: 13 and up
SKU or Item #: WPTGA
Launch Date: February 2010
Gender: Boys And Girls
Category: Board Games
Family Games
General Games



Whirled Peas® engages two teams in five challenges where everybody plays every turn. The object of the game is to earn and steal peas and be the winning team to fill its "PeaPod©". At the center of the game is the "PeaKing©" Spinner. He is the brand ambassador and symbolizes the party game atmosphere inherent in Whirled Peas. "The best part about Whirled Peas® is that sales will support our giving-based business model and help us build and grow our foundation, 'The Peas Project©'" Kevin Werntz, president of Peas-Corp, told TDmonthly. Launch date: February 13, 2010.
ToyDirectory Product ID#: 26101      (added 11/17/2009)
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MSRP: $29.95
Age Range: 3 and up
Gender: Girls
Category: Dolls



This 16" doll with bright eyes and pigtails has poly filling and a plush exterior.
ToyDirectory Product ID#: 26244      (added 12/2/2009)
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Julie L. JonesWriter's Bio: Julie L. Jones has written articles for both newspapers and magazines. Before joining the staff of TDmonthly Magazine, she worked as a communications writer and provided editorial support for a market research company. Read more articles by this author

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