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January 2010 | Vol. IX - No. 1
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Toy Stores Go Light on Fright

Costumes and Novelties Make Halloween Scary Enough


Most specialty toy-store owners told TDmonthly Magazine Halloween just isn't a big deal for them. They might do a spooky window display or make sure dress-up is in stock, but customers shouldn't expect all-out decor or too many special orders for spiders and goo.

About 28 percent of 46 retailers mentioned selling costumes, though the majority are part of the store's year-round offering and don't necessarily tout a Halloween theme. Creative Education of Canada appears to be the most popular dress-up brand, with three mentions, while face paints from Klutz and Alex-Panline also prove a must-have item for trick-or-treating season.

Should your store need a monstrous makeover for Halloween 2010, or perhaps just a few novelty touches here and there, check out the products below:




MSRP: $34.99
Age Range: 4 to 8
SKU or Item #: 51915
Gender: Girls
Category: Costumes & Accessories
Pretend Play
Educational



This beautiful Pearl Princess Cape (51915) is made with shimmer organza on one side and reverses to a shiny bridal satin on the other side. The collar has a lined scalloped finish with satin ties. This gorgeous cape is trimmed in silver with a scalloped bottom edge and it’s adorned with hand stitched pearl drops. Transforms any little girl into an instant Princess.
ToyDirectory Product ID#: 26486      (added 12/18/2009)
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MSRP: $1.50
Age Range: 5 and up
Gender: Girls
Category: Novelties
Halloween Merchandise



Ghosts, pumpkins and black cats can be found in this spooky collection of six glow-in-the-dark tattoos.
— Three of 52 retailers named items by Dover when asked by TDmonthly about best-selling Halloween items in fall 2008.
— Teresa Derry, owner of Annie's Toy Chest in Cocoa, Fla., told TDmonthly in a Winter 2012 survey that glow-in-the-dark tattoos were one of her Halloween bestsellers.
ToyDirectory Product ID#: 21663      (added 12/10/2008)
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Bright red velvet-like flocked vest, black and white striped pants with drop crouch, swagger style yellow satin belt, black taffeta scarf, eye patch and white poly-cotton shirt make this pirate garb fun for boys or girls.
ToyDirectory Product ID#: 26346      (added 12/10/2009)
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This light blue mermaid set features a two-piece swimsuit and mermaid fins.
ToyDirectory Product ID#: 25593      (added 10/12/2009)
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MSRP: $31.99
Age Range: 3 to 7
Specialty: Yes (as of 2011)
SKU or Item #: 55693
Launch Date: February 2009
Gender: Boys
Category: Pretend Play
Costumes & Accessories
Developmental Toys



This product was a 2009 ASTRA Best Toys for Kids Winner — the only costume to win this award in 2009 in the Pretend/Fantasy Play category. The green Dragon side is made with shimmering scales and a yellow dragon tail. The silver Knight side emulates a glittering armor and is embellished with a red and black emblem. The Reversible Dragon/Knight Hood (sold separately) completes the look of this fiery dragon and a feisty knight. "This is a truly unique and high-quality design and it's sold for the specialty market only," Veesha Knight, sales and marketing manager for Creative Education of Canada, Inc., told TDmonthly. Launch date: February 2009.
Awards: 2010 Children's Choice Award by the Canadian Toy Testing Council.
— Donna Frederick, owner of The Play House Toy Store in Durham, N.C., told TDmonthly in a December 2011 survey that "We ran out of capes this year," and that she will definitely order capes from the Great Pretenders line by Creative Education again for Halloween next year.
ToyDirectory Product ID#: 25854      (added 10/29/2009)
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MSRP: $149.00
Age Range: 17 and up
SKU or Item #: HC 30709
Launch Date: May 2010
Gender: Boys
Category: Costumes & Accessories
Halloween Merchandise
Promotional



This one-person costume is made to create a scene wherever it goes. The wearer appears to be trapped in a bamboo cage being carried by a full-grown gorilla. "This is the first year [it's] offered anywhere for under $1,000. And it attracts LOADS of attention," Brian Kelly, President, HouseHaunters, told TDmonthly. It won 1st place (most creative) at the Maplewood Halloween festival in New Jersey in 2008. Launch date: May 2010.
ToyDirectory Product ID#: 26519      (added 12/28/2009)
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MSRP: $5.99
Age Range: 10 and up
Launch Date: September 2009
Gender: Boys And Girls
Category: Arts & Crafts
Creative Activities
Halloween Merchandise



The Dynasty Face Painting Assortment offers acrylic handled brushes with bright neon-colored filament. It comes with kid-friendly packaging with face painting suggestions included. "Face painting is the big buzz word for every tiny tot's party, be it Birthday Halloween or Religious. Today's parent is watching his/her budget and in doing that, is turning to the Internet to find fun and fast ideas to make their child's party unique. ... All they need is a little imagination and a little material from the local craft/variety store," Veronica Towey, Director of Marketing, FM Brush Company, told TDmonthly. Launch date: September 2009.
ToyDirectory Product ID#: 26425      (added 12/16/2009)
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MSRP: $36.00
Age Range: 3 to 6
Gender: Girls
Category: Costumes & Accessories
Pretend Play



The set includes: musical skirt, a soft lavender feather boa and two purple satin wristlets with streamers. All pieces in set are placed in an oversized pink organza bag. The Musical skirt plays the world’s most famous waltz, “The Blue Danube” composed by  Johann Strauss, Jr. Music device is hidden within an interior front pocket. Press on for music and it continues with motion, encouraging movement and creativity. The skirt is two tones of purple adorned with sparkles and a bow. It is lined with satin for itch free wear. Elastic waistband provides easy dressing and can be worn by children from size 3 – 6. As with all Acting Out styles, waistband is completely finished ensuring comfort and long lasting wear ability.
ToyDirectory Product ID#: 25680      (added 10/20/2009)
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MSRP: $31.99
SKU or Item #: 35653
Gender: Girls
Category: Costumes & Accessories
Pretend Play
Halloween Merchandise



The Ladybug Dress has a black satin ruched top trimmed with a small red satin bow in the center. The red skirt features black dots resembling that of a ladybug. The skirt is lined with a soft lining to prevent scratching and it features 3-layers of stiff tulle to give it full body. This dress is paired with Wings and a Headband (sold separately).
ToyDirectory Product ID#: 25395      (added 9/21/2009)
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This Halloween calendar outfitted with a haunted house, ghosts, jack o' lanterns and more, lets families count down to the 31st of October. They can put tricks on treats in the pockets of the calendar for a fun family tradition. The calendar may be personalized (optional).
ToyDirectory Product ID#: 26260      (added 12/4/2009)
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These light-up skull sabers flash with a colorful glow.
ToyDirectory Product ID#: 25951      (added 11/3/2009)
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Our Jr. Astronaut Boots are the perfect compliment to our Jr. Astronaut Gloves, Jr. Astronaut Back Pack and our Jr. Astronaut Helmet to wear with our Jr. Astronaut White Suit.  They have official looking NASA and American flag embroidery.  Look for the special zippered compartment, too.  They are intended to wear over your little astronaut’s own shoes.  This ensemble is among our most popular.   Sizes:  Small, Medium, Large & Adult – Covers from a 5” shoe to a 14” shoe.
ToyDirectory Product ID#: 25356      (added 9/15/2009)
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MSRP: $29.95
Age Range: 4 to 9
Gender: Boys And Girls
Category: Apparel
Halloween Merchandise
Costumes & Accessories



This Jr. Wizard outfit will cast a spell.  The crepe-fabric black robe has a glimmering silver metallic trim with trumpet sleeves; plus it is fully lined and includes a secret interior pocket.  The fabulously-decorated cone hat has the matching silver trim with embroidered moon & star appliqués.  Size: One Size Fits Most – ages 4 to 9.
ToyDirectory Product ID#: 25353      (added 9/15/2009)
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Dress up as your own princess with the My Princess Academy pink satin and tulle diamond glitter dress up skirt and wings. This skirt has a diamond gold glitter pattern with pink tulle leaves layered on top. Skirt slips on easily over clothes with stretch material and elastic waist for easy wear. The wings have a glittery diamond pattern and elastic straps that easily stretch over your shoulders.
ToyDirectory Product ID#: 25182      (added 8/28/2009)
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MSRP: $29.95
Age Range: 2 to 8
Gender: Girls
Category: Apparel
Halloween Merchandise
Costumes & Accessories



Flowers will perk up when this Jr. Garden Fairy appears.  This lovely, shimmering green dress has a tulle lining and the back is a knit fabric for comfort.  Two beautiful floral appliqués and trim; plus the detachable gold-glittered wings complete the look.  Sizes:  2/3, 4/6 and 6/8.
ToyDirectory Product ID#: 25349      (added 9/15/2009)
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MSRP: $25.00
Age Range: 1 to 2
Launch Date: March 2009
Gender: Boys And Girls
Category: Costumes & Accessories
Pretend Play
Halloween Merchandise



The hood of this Frankenstein costume for babies features a forehead scar, bolts, felt hair and a heightened head — to store all those brains. The poly/cotton blend jacket and pants have jagged edges, and the pants have an elastic waist. "Our costumes are easy to wear for the children and for parents to dress! Adorable, fun, exciting and unusual costume characters are well made so that younger siblings will be able to wear them also," Eugenie Torres, designer for Mullins Square, told TDmonthly. Launch date: March 15, 2009.
ToyDirectory Product ID#: 24885      (added 8/6/2009)
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MSRP: $11.99
Age Range: 8 and up
SKU or Item #: 00118
Launch Date: January 2008
Gender: Boys And Girls
Category: Halloween Merchandise
American-Made
Party Goods



Menacing Mummy — ready to terrorize the next trick or treater — has two 3' x 5' full-color, high-quality plastic window decorations that light up at night with back lighting from everyday household lamps for the enjoyment of passersby on the street. It comes with corner stick adhesive squares. Reusable WOWindow Posters are made in the USA.
ToyDirectory Product ID#: 24875      (added 8/6/2009)
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MSRP: $11.99
Age Range: 8 and up
SKU or Item #: 00115
Launch Date: January 2007
Gender: Boys And Girls
Category: Halloween Merchandise
American-Made
Party Goods



Sinister Sid — an evil, frightening bedroom monster — has two 3' x 5' full-color, high-quality plastic window decorations that light up at night with back lighting from everyday household lamps for the enjoyment of passersby on the street. It comes with corner stick adhesive squares. Reusable WOWindow Posters are made in the USA and are sold sold in big-box stores, according to Robert Schott, director of National Sales for WOWindows. Launch date: 2007.
ToyDirectory Product ID#: 24878      (added 8/6/2009)
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This soft foam pirate saber will make a little blackbeard feel like the king of the seas, without causing any harm.
ToyDirectory Product ID#: 24622      (added 7/16/2009)
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MSRP: $15.99
Age Range: 5 to 8
SKU or Item #: MONS
Launch Date: June 2009
Gender: Boys And Girls
Category: Board Games
Halloween Merchandise
Gifts



In this game, the goal is to collect monster friends. Kids learn more about each monster by flipping over their deed and reading the bios. Players can also learn cool monster jokes to share with friends. Launch date: June 2009.
ToyDirectory Product ID#: 23914      (added 5/28/2009)
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This small collectible is handmade out of polymer clay and even features a tiny spider on the base. It measures 2" to 3" tall, and no two are alike.
ToyDirectory Product ID#: 22794      (added 3/13/2009)
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Julie L. JonesWriter's Bio: Julie L. Jones has written articles for both newspapers and magazines. Before joining the staff of TDmonthly Magazine, she worked as a communications writer and provided editorial support for a market research company. Read more articles by this author

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