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January 2010 | Vol. IX - No. 1
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Toy Fair Preview 2010: Infant & Toddler


Preview Toy Fair 2010 exhibitors in the infant and toddler category:

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Wholesale Price: (Log in to view)
MSRP: $39.99
Age Range: 1 and up
Launch Date: February 2010
Gender: Boys And Girls
Category: Infant & Toddler
Wooden Toys
Eco-Friendly



This environmentally friendly wooden activity board is made of wood from an FSC-monitored source, painted with water-based paints, packaged in a box made of recycled materials, and printed with soy-bean ink. It is colorful, fun and has cute moving eyes, designed with a 1-year-old in mind. It teaches hand-eye coordination, colors, shapes, numbers and characters. It also works like a shape sorter and color-matching game as each of the different shapes has its own home (slot) and can be placed on the wooden pegs of the gears for added color matching and spinning fun. Tested to meet European and U.S. safety standards. Launch date: February 14, 2010.
ToyDirectory Product ID#: 26541      (added 12/30/2009)
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MSRP: $90.00
Age Range: 0 and up
Launch Date: January 2010
Gender: Boys And Girls
Category: Infant & Toddler
Play Carpet
Play Sets



Complete with two bunny rabbits and a fold-up house, this portable play mat with carrying handle features a bright palette and various textures throughout its meadow theme. Launch date: 2010.
ToyDirectory Product ID#: 26565      (added 1/5/2010)
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Age Range: 1 and up
Launch Date: March 2010
Gender: Boys And Girls
Category: Infant & Toddler
American-Made
Eco-Friendly



Designed for ages 6 months and up, this toy for bathtubs and mud puddles is made in the USA of recycled plastic milk containers. It floats, is equipped with a spout on the front for scooping and pouring water, and is free of BPA, PVC, phthalates and external coatings. It comes in packaging made of recycled or recyclable materials and featuring soy inks. Launch date: March 2010.
— In an April 2012 survey about bath toys, two of eleven retailers told TDmonthly the Tugboat from Green Toys was their best seller.
Kristen Dolle, Manager of Playthings Toy Shoppe in Louisville, Ky. named the Green Toys Tugboat as a best-seller in the bath category when surveyed by TDmonthly in late Spring 2011.
— Want this? As of 05/06/2011, this product was available for purchase at Playthings Toy Shoppe.
ToyDirectory Product ID#: 26560      (added 1/5/2010)
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MSRP: $15.95
Age Range: 0 to 3
Launch Date: January 2010
Gender: Boys And Girls
Category: Infant & Toddler
Educational
Developmental Toys



Zatswho® is a set of six differently colored, sensory flashcards that work like flexible photo frames. The cards are soft, easy to hold, pliable, tactile and wipe clean, great for babies, toddlers and special needs children. Slip in a photo of your child’s faraway Grandma and they'll learn her face in minutes, keeping family connected. This interactive learning tool also helps to teach colors, shapes and more as the child goes from one developmental stage to the next. Zatswho® soft photo flashcards come in a little carrying tote, so it also makes a cute travel game.
ToyDirectory Product ID#: 26442      (added 12/16/2009)
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MSRP: $89.00
Age Range: 1 to 3
SKU or Item #: 9201-182
Launch Date: February 2010
Gender: Boys And Girls
Category: Infant & Toddler
Wheeled Toys
Outdoor Fun



Little ones can push this wagon around and collect their toys inside. The front gate unlatches to open, allowing easier access for your child to load and unload his toys. Launch date: February 10, 2010.
ToyDirectory Product ID#: 26419      (added 12/16/2009)
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MSRP: $24.95
Launch Date: November 2009
Gender: Boys And Girls
Category: Infant & Toddler
Plush
Gifts



This redesigned version of Sleep Sheep has brighter hooves to create a warmer effect and to match Cloud B's Sleep Sheep Aroma Pillow. Sleep Sheep is equipped with four soothing sounds to help baby rest: mother's heartbeat, spring showers, ocean surf and whale songs. The 12" Sleep Sheep has a removable sound box and an automatic time-out function that can be set to 23 or 45 minutes. Launch date: November 2009.
ToyDirectory Product ID#: 26041      (added 11/10/2009)
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Available in cat, dog, and cow, these colorful pull toys will provide hours of fun for infants and toddlers.
ToyDirectory Product ID#: 26013      (added 11/6/2009)
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MSRP: $20.00
Age Range: 3 and up
Launch Date: January 2010
Gender: Boys And Girls
Category: Preschool
Animal Figures
Plush



This bright fabric fish with puckered lips has a pull-out skeleton underneath its skin. Launch date: 2010.
Awards: 2010 Tillywig Top Fun; Creative Child Magazine Toy Award 2010
ToyDirectory Product ID#: 26564      (added 1/5/2010)
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Age Range: 1 and up
Launch Date: March 2010
Gender: Boys And Girls
Category: Infant & Toddler
Eco-Friendly
American-Made



Designed for ages 6 months and up, this 8-pack of utensils is made in the USA from recycled plastic milk containers. Free of PVC, BPA and phthalates, the plastic forks and spoons have rounded edges and are dishwasher safe. The packaging features recycled and recyclable materials as well as soy inks. Launch date: March 2010.
ToyDirectory Product ID#: 26561      (added 1/5/2010)
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This 100-percent organic cotton blanket features a natural silk trim with corn fiber batting and comes in a 100-percent recycled paper package with soy ink printing. The embroidered monkey is made of a blend of organic cotton, silk and hemp. The blanket measures 40" x 32".
ToyDirectory Product ID#: 26400      (added 12/11/2009)
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MSRP: $21.99
Age Range: 0 to 1
Gender: Boys And Girls
Category: Infant & Toddler



This cigar style windowed box  contains 10 bracelets announcing the birth of a boy/girl. The bracelets are made with 100% pure silicone.
ToyDirectory Product ID#: 26366      (added 12/10/2009)
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Age Range: 0 to 1
Gender: Boys And Girls
Category: Infant & Toddler
Apparel



Babies have a snuggly welcoming with this soft layette set.
ToyDirectory Product ID#: 26359      (added 12/10/2009)
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Age Range: 0 and up
Gender: Girls
Category: Infant & Toddler
Interactive



Meet Fred's girlfriend. Follow-Me Fiona is continuing the success of her best selling mate, Follow-Me Fred. Same great crawling toy, now with a feminine touch.
ToyDirectory Product ID#: 26358      (added 12/10/2009)
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MSRP: $35.00
Age Range: 0 to 2
Gender: Boys And Girls
Category: Infant & Toddler



These soft blocks include a variety of textures, plus Velcro attachments, to keep babies stimulated as they build.
ToyDirectory Product ID#: 26339      (added 12/10/2009)
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MSRP: $200.00
Age Range: 1 to 2
Gender: Boys And Girls
Category: Vehicles - Riding
Infant & Toddler
Preschool



The unique 4-in-1 Smart Trike Recliner designed for babies from 6 months and up, provides the child with a safe and comfortable ride. The adjustable seat is equipped with a reclining position to allow baby to nap. The multi-position adjustable handle guarantees an easy solution for the parents to steer and, by releasing the clutch, the child takes control for fun, independent riding. The Smart Trike Recliner includes a washable, quality seat cover and is available in a range of colors together with a useful functional bag. It is available in green, pink and red. Smart Trike “Recliner” is the winner of the “Toy Innovation” Award in the Fun + Sport category and “Right Start Award” Overall Winner in the 0-3 category and “Gold award” in the Sit n Ride category.
— As of 05/13/2011 this product had 4 out of 5 stars from 20 reviews on Amazon.com. Cons: Doesn't easily stay in a straight line; sun shade doesn't align with the rest of the trike.

Past Videos:
Product Demonstration
ToyDirectory Product ID#: 24797      (added 7/30/2009)
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MSRP: $49.99
Age Range: 1 to 3
Launch Date: September 2007
Gender: Boys And Girls
Category: Developmental Toys
Infant & Toddler
Plush



These smart characters are comprised of three soft pieces that when “puzzled” together make a playful friend. Sturdy enough for a wobbly toddler to balance on and lightweight enough to move around, these silly seats are a fabulously fun gross motor tool. Kids can climb on it, sit on it or drool on it; the snugly, durable fabric is removable and washable, and there are four playful characters. Silly Soft was a 2010 Gold Award Winner for Netherlands' Best Baby and Infant Product. Launch date: September 25, 2007.
ToyDirectory Product ID#: 25890      (added 10/29/2009)
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MSRP: $29.95
Launch Date: November 2009
Gender: Boys And Girls
Category: Plush
Infant & Toddler
Gifts



The redesigned Twilight Ladybug features a vibrantly colored shell and soft, matching fur on its body.  The constellations are on a 45 minute timer. Each Twilight Turtle and Friends character from the collection projects constellation nightlights that create a magical sleep-time environment. Each “shell” illuminates the night with three soothing color options to help ease fear of the dark. The Twilight Collection includes Twilight Turtle and Twilight Ladybug, each available in three colors and a Twilight Sea Turtle that also has five illuminated windows projecting images of sea life.
―As of 1.06.2011 this product had 4 out of 5 stars from 833 reviews on Amazon.com and was No. 25 on the top 100 bestselling toys and games. Pros: Soft plush; shuts of automatically to reserve battery power. Cons: Light burnt out and was not replaceable.
― In a June 2010 survey, nine of 40 retailers told TDmonthly that Cloud B Twilight critters are top-selling baby toys, with five citing Twilight Ladybug and six citing Twilight Turtle. Twilight Ladybug is the “go-to (product) for infant gifts” at School Crossing Inc. in Williamsburg, Va., according to Owner Sherry Phipps.
ToyDirectory Product ID#: 25978      (added 11/5/2009)
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MSRP: $33
Age Range: 2 and up
SKU or Item #: 7411
Launch Date: October 2009
Gender: Boys And Girls
Category: Infant & Toddler
Educational
Special Needs



The weePOD® toilet trainer provides an adjustable, cushiony seat for toddlers, with a secure and easy to use design for parents. It is available in green, blue and pink. Launch date: October 2009.
ToyDirectory Product ID#: 25889      (added 10/29/2009)
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MSRP: $59.99
Age Range: 1 and up
Gender: Boys And Girls
Category: Infant & Toddler
Musical Toys



Chicco’s award-winning Music ‘N Play Table features a reversible table packed with engaging activities designed to help your baby learn through play. The electronic side includes a piano with large colorful keys, flashing lights, and fun melodies. There are 3 piano playing modes, 8 electronic tunes, and 4 different instrument sounds. The table also includes 8 ‘Bugs & Bees’ activities that target multiple skills that are important for your baby to develop. If you flip the table over, you’ll find a building block base to build on using the 10 included building blocks.
ToyDirectory Product ID#: 26201      (added 11/25/2009)
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MSRP: $14.99
Age Range: 2 and up
Gender: Boys And Girls
Category: Infant & Toddler
General Games
Developmental Toys



This 6" square bag challenges its owner to find each of the fun objects in the bead-filled bag through the front window. The bag includes a snap tag that lists the different products, and kids can also form their own games and try to "find something blue," for example. Other colors/themes are available.
— Christine Lee of Treehouse Toys in Canton, Ohio, told TDmonthly in late October 2009 that she expects the Peek-A-Boo Bags to do really well for the holiday season, since there's nothing like them for toddlers.
ToyDirectory Product ID#: 25827      (added 10/29/2009)
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MSRP: $49.00
Age Range: 1 to 5
Gender: Boys And Girls
Category: Educational
Infant & Toddler
Developmental Toys



The U-Play Mat is a U-shaped mat with 15 clear pockets on its surface. The mat is 4 feet wide, and 3 feet deep. The innovative "U" shape allows the child to sit inside the opening of the "U" with full access to the 15 pockets. The child has full visual and tactile access to the whole surface, without having to crawl atop the mat. Child-safe see-through pockets allow fifteen theme-based cards to be secured to the mat surface. This patent pending design allows for the caregiver to sit across and engage the child in a variety of exercises using the adorable theme-based card decks. The pockets are designed to be slightly larger than the cards, allowing for the cards to be placed and removed easily. This set is recommended for at-home use, especially with the one to two year old child just starting to use the U-Play Mat. Includes: U-Play Mat, Tote, U-Animals Card Deck, and U-Foods Card Deck.
— "A great language activity that promotes listening, language and social skills.  A superior choice for children who need support in these areas and might have trouble staying focused," Jennifer Shuman, of 1SmartNoodle, told TDmonthly at Toy Fair 2010.
ToyDirectory Product ID#: 26026      (added 11/9/2009)
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Age Range: 0 and up
Gender: Boys And Girls
Category: Plush
Infant & Toddler



With its bright colors with embroidered eyes, this 10.5" sea creature can delight kids of all ages. A   rainbow of tentacles are festooned withTaggie tags.
ToyDirectory Product ID#: 26405      (added 12/14/2009)
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MSRP: $30.00
Age Range: 1 and up
Gender: Boys And Girls
Category: Infant & Toddler
Wooden Toys
Wheeled Toys



This set of four natural wood vehicles includes a truck, airplane, fire engine and bus. Two of the vehicles have a three-hole handle so that little ones can grab them easily. Warning: May contain small parts.
ToyDirectory Product ID#: 26336      (added 12/10/2009)
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