October 2010 | Vol. IX - No. 10
Top-10 Most-Wanted Card Games
SET and Gamewright Win Big In Sales
SET Enterprises and Gamewright are playing their cards right when it comes to game sales, an August 2010 TDmonthly Magazine retailer survey revealed. The two brands account for more than half of our top-10 best sellers, and received mentions from a whopping 30 of the 43 specialty retailers polled. Blue Orange’s recent addition Spot It also boasted spectacular numbers, but collectible card games saw a significant drop in sales. See the Top-10 Most-Wanted Card Games below:
SET® ? The Family Game of Visual Perception® by SET ENTERPRISES INC.
Other products from SET ENTERPRISES INC.
SET is a board game where any table becomes the board. It is a highly addictive, original game of visual perception. The goal is to be the first to see a SET from the 12 cards laid face up on the table. A SET is three cards that are either all the same or all different in each individual feature. With no turns and no luck, SET is challenging, fast and fun!
Players 1 to 20 (or as many as can fit around a table)
Ages 6 to 99
— “It's a really great game, one that we sell day in and day out,” Sally Lesser, owner of Henry Bear’s Park in Massachusetts, told TDmonthly in spring 2007.
— Two of 63 retailers mentioned Set when asked about their overall best-selling toy or game in September 2008. Ten of 64 retailers named Set as a best-selling card game in August 2008, and more than 25 percent of 38 retailers said the same in late summer 2009. In Feb. 2010, five of 38 retailers cited it as a top-selling game.
— “[Set is] popular mainly because all ages can play it at the same time,” pointed out Greg Bonner, owner of Heights Toy Center in Little Rock, Ark., in summer 2008.
— In a late summer 2010 TDmonthly survey, 23 percent of 43 retailers surveyed named SET a best-selling card game.
AWARDS: 2010 TDmonthly Top Seller; 2007 TDmonthly Classic
ToyDirectory Product ID#: 4570 (added 9/13/2005)
Spot It is a party game for two to eight players. It's played by laying a random assortment of cards on the table and all players racing to find one image that matches between two cards. This fast-paced game is designed to never be the same twice, and though it has very few rules to remember it requires a sharp eye to master. The set of 55 round cards transports in its own carry tin. Watch Spot It: Top-5 Video, Toy Fair 2010
— Spot It has been been a top seller for retailers surveyed by TDmonthly since early Spring 2010.
— In a March 2012 survey, 3 out of 12 retailers told TDmonthly that Spot It was their overall best selling product, and had been for more than a year.
— Dean Smith, Co-owner of JaZams in Princeton, N.J., told TDmonthly in a Summer 2011 survey that he sells 50-60 copies of Spot It each month.
Awards: 2010 TDmonthly Top Seller, Dr. Toy 100 Best Children's Products - 2010
Where to buy:
ToyDirectory Product ID#: 27018 (added 2/11/2010)
Because the game has sold so well since its introduction in 1996, Gamewright released a 10th Anniversary Edition in 2006. Players will still need to discard their rat cards while collecting cat cards, but the new edition will have brand new art, more power cards and the addition of a “Super Peek” power to make the game even more fun.
— “My best-selling games are from Gamewright: Rat-a-Tat Cat. It’s so popular because it’s travel-sized, it’s just a little card game, the whole family gets involved, and the price is right,” said Julie Nicolazzo of Toy Boat in Hudson, Mass.
— "Rat-a-Tat Cat by Gamewright is our best-seller [in card games]. I think it does well because it’s a small game to learn, not overwhelming," said Lisa McMartin, co-owner of Wonderment Inc. in Minneapolis, Minn. — 19 percent of 43 retailers cited Rat-a-Tat Cat as a card game best seller in a summer 2010 survey.
— Casey Sartain, buyer for Tutoring Toy in Salt Lake City, Utah, told TDmonthly the store sells approximately 24 Rat-a-Tat Cat games each month.
ToyDirectory Product ID#: 8382 (added 6/22/2006)
A fast word game played with cards, Quiddler is designed for 1 to 8 players. Each game consists of eight hands. The first hand is played with three cards, and a card is added during each hand until the players begin the final hand with 10 cards each. The object of the game is to combine an entire hand into words of two or more letters, drawing and discarding on each turn. The first player to have an entire hand of words goes out. Quiddler is a deck of 181 cards.
ToyDirectory Product ID#: 5300 (added 11/2/2005)
Kids flip and stack this clever loaf of cards to build slamwiches and double deckers. Tomato, lettuce, tomato ... slap! The player who gets there first will win the pile. But he’ll have to catch the thief and stop the muncher from stealing a stack of cards. When he’s out of cards, he’s out of the game. The first player to collect all the cards wins. Slamwich teaches reading readiness skills, such as visual discrimination and sequencing. While kids are flipping and stacking cards, they're actually learning how to recognize a series, make combinations, and anticipate what might happen. "Slamwich includes bread-shaped, die-cut cards. It's a fast-playing card game. It's also Gamewright's first card game," said Jason Schneider, product development and marketing manager for Gamewright.
— Rosie Morris, manager of Whiz Kid Toys in San Luis Obispo, Calif., told TDmonthly to watch out for Gamewright, naming Slamwich as one of their hottest 2006 sales items.
— "We have a lot of card games from Gamewright. One of the better ones is Slamwich," Shirley Reilly, owner of Let's Play in Hillsboro, Ore., told TDmonthly. In an August 2008 survey of 64 retailers, storeowners reported average sales of about a dozen per month. Six named Slamwich as a best-selling card game.
— In August 2010, five of 43 retailers surveyed cited Slamwich as a best-selling card game.
ToyDirectory Product ID#: 10251 (added 11/27/2006)
Anomia is a game where common knowledge becomes uncommonly fun. Anomia plays off the fact that our minds are positively brimming with all sorts of random information: things to eat, pop songs, websites, etc... Sure, under normal circumstances, it's easy enough to give an example of a frozen food, or a dog breed; but you will find that your brain works a little differently under pressure. Easy to learn, fun to play over and over again, Anomia will have any group of friends, family, even perfect strangers, shouting and laughing out loud as they try to beat each other to the punch. It can be your turn at any time and anyone can be your opponent. For 3 to 6 players. One round lasts about 30 minutes. Launch date: Fall 2009.
— They sell "15 to 20" Anomia games per month at Magic Box in New Orleans, said manager James Dello Stritto in early 2011.
— Four of 12 retailers who attended ASTRA 2010 named Anomia as one of their favorite products at the show.
— “Anomia is really great; I’ve been told for the last year to get it,” said Kristen Pollard, owner of Mudpuddle Toys in Marblehead, Mass., in summer 2010.
— In an August 2010 survey, nine percent of 43 retailers said Anomia is a card game best seller. Barbara Fineblum, owner of Barston’s Child’s Play in Baltimore, Md., told TDmonthly the same month that her store sold 89 Anomia games in one month.
ToyDirectory Product ID#: 26705 (added 1/14/2010)
A royally rousing card game! Sleeping Queens is a fun new strategy game invented by an eight-year old. The Pancake Queen, the Ladybug Queen and ten of their closest friends have fallen under a sleeping spell and it´s your job to wake them up. Use quick thinking and a little luck to wake these napping nobles from their royal slumbers. Play a knight to steal a queen or take a chance on a juggling jester. But watch out for wicked potions and dastardly dragons! The player who wakes the most queens wins.
— Tova Rubin, manager at Toytraders in Lakewood, N.J., said this is one of her top-selling card games.
— This is a popular choice at White Rabbit Toys in Ann Arbor, Mich., according to store manager Cheri Sims.
— Casey Sartain, son and buyer at Tutoring Toy in Salt Lake City, attributes the success of this game to the fact that a younger group can play it and that they enjoy the action of slapping cards down on the pile.
— Seven percent of 43 retailers named Sleeping Queens a top-selling card game in a summer 2010 TDmonthly survey. In August 2010, Shana Hack, owner of Moon Rabbit Toys in Santa Fe, New Mex., told TDmonthly her store sells about 12 Sleeping Queens games per month.
ToyDirectory Product ID#: 1957 (added 12/21/2004)
FIVE CROWNS® – The Game Isn’t Over ‘til the Kings Go Wild! ® FIVE CROWNS is a five-suited rummy-style game that is a quick favorite for both avid and casual card players. It starts with 3 cards and 3s are wild, the next hand has 4 cards and 4s are wild and so on ‘til the Kings Go Wild! Make the right combinations, be the first to go out, then watch the others scramble as they get one last chance to cut their losses. Players 1-7. Age 8+
— This take-off on Rummy, only with five suits instead of four, sells well for Andy Detling, owner of Whoops! & Co. in Minocqua, Wis. “I noticed more of a return to family games this year,” said Cheri Sims, store manager of White Rabbit Toys in Ann Arbor, Mich., who said this game was one such game that families were stocking up on.
— In summer 2007, three of 32 retailers cited Five Crowns as the most popular card game. In August 2008, almost 25 percent of retailers named Set Enterprises as their top-selling card game company; 8 percent listed Five Crowns as a best-selling card game. In late summer 2009, three of 38 retailers cited it as their top-selling card game. In Feb. 2010, four of 38 retailers called it a best-selling game, selling between 3 and 25 units monthly. In an August 2010 TDmonthly survey, three of 43 retailers named Five Crowns a card game best seller.
— As of 10.25.10, this product had 5 out of 5 stars from 15 reviews on Walmart.com and was listed as the #3 bestseller in Games & Puzzles. PROS: easy to learn, fun for the whole family.
ToyDirectory Product ID#: 6639 (added 1/20/2006)
Magic: The Gathering 2011 Booster Pack by WIZARDS OF THE COAST
Other products from WIZARDS OF THE COAST
The collectible card game's 2011 Core Set is available in booster packs featuring five different cover art images. Each pack includes 15 cards.
— In a July 2010 survey, two of 38 specialty retailers told TDmonthly that Magic: The Gathering cards are a best-selling collectible item.
— In August 2010, three percent of 43 specialty retailers named Magic: The Gathering a best seller in the card game category. The game was also mentioned as a top-selling overall item.
ToyDirectory Product ID#: 29930 (added 8/9/2010)
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Writer's Bio: Ashley Heaton has written articles for magazines and websites including 944 Magazine and Pricegrabber.com. Before joining the staff of TDmonthly Magazine, she spent five years providing editorial and administrative support in the luxury accessories industry. Read more articles by this author
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