TDmonthly Magazine
January 2011 | Vol. X - No. 1
January 2011 | Vol. X - No. 1
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Price High, Sell More


The trick to pricing isn't to find the lowest price, but to find the price the excites the customer. From perceived bargains (that are higher than normal prices) to perceived quality (which customers are willing to pay for), it's all a matter of psychology and numbers. Experts and seasoned retailers share their tips on getting the most from price tags in the February issue of TDmonthly Magazine.


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Alison MarekWriter's Bio: ALISON MAREK is a writer/artist/filmmaker whose work has been published by Fairchild Publications and DC Comics (Piranha Press), among others. Her short films have won awards in festivals around the world and have been broadcast on Showtime and other cable networks. Her new web series, "Mugg's Movers," was sponsored by FlatRate Moving Systems LLC and was selected for an NYU webseries showcase at writerslabwest.org/webshowcase. Alison is also the writer of the 2011 Emmy-nominated PSA "Tell Someone," for the Legal Aid Foundation of Los Angeles. Read more articles by this author

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