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June 2011 | Vol. X - No. 6
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ASTRA Preview: Plush Toys


See below for a sampling of Plush toys from companies who will be attending this year's ASTRA Marketplace & Academy in Anaheim, Calif.



MSRP: $11.99
Age Range: 5 and up
Target Age Range: 5 to 7
Category: Plush
Novelties



Squaredy Cats are square kittens that feature a soft and puffy tail. Each Squaredy Cat has a saying embroidered on its side, saying what they are not "squared" (scared) to do. Promotes self-acceptance and self-expression.
ToyDirectory Product ID#: 31889      (added 3/8/2011)
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MSRP: $25.00
Age Range: 0 to 7
Launch Date: December 2009
Gender: Boys And Girls
Category: Plush
Infant & Toddler



Baby will stay safe and secure when they cuddle with either of these Guardian Angels, Toni or Tine. The plush dolls are made of organically farmed cotton, which produces the highest quality cottons for both the threads and the outer materials. All "pure nature" textiles are produced in accordance with the GOTS (Global Organic Textile Standards). The GOTS standards for organic textiles and the use of raw materials ensure safety not just for children but also for the environment. The polyester filling has been tested under the Oeko-Tex Standard 100 and certifies that "pure nature" products by HABA are hygienic and washable. (Fillings made of natural material have very poor drying quality, hence a greater risk of mold. Therefore polyester is preferred). All "pure nature" products are tested by an independent CPSC accredited laboratory, LGA, that specifically control harmful substances. Recommended for newborns and up.
ToyDirectory Product ID#: 31055      (added 11/1/2010)
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MSRP: $25.00
Age Range: 0 to 7
Launch Date: December 2009
Gender: Boys And Girls
Category: Plush
Infant & Toddler



Baby will stay safe and secure when they cuddle with either of these Guardian Angels, Toni or Tine. The plush dolls are made of organically farmed cotton, which produces the highest quality cottons for both the threads and the outer materials. All "pure nature" textiles are produced in accordance with the GOTS (Global Organic Textile Standards). The GOTS standards for organic textiles and the use of raw materials ensure safety not just for children but also for the environment. The polyester filling has been tested under the Oeko-Tex Standard 100 and certifies that "pure nature" products by HABA are hygienic and washable. (Fillings made of natural material have very poor drying quality, hence a greater risk of mold. Therefore polyester is preferred). All "pure nature" products are tested by an independent CPSC accredited laboratory, LGA, that specifically control harmful substances. Recommended for newborns and up.
ToyDirectory Product ID#: 31055      (added 11/1/2010)
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MSRP: $10.00
Gender: Boys And Girls
Category: Plush
Novelties
Gifts



Miniature versions of the popular Wahoo toys from Marky Sparky, kids can write messages on these pthalate- and latex-free animals, affix postage directly, and mail them to someone special. No packaging is needed.
ToyDirectory Product ID#: 32019      (added 3/25/2011)
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MSRP: $25.00
Gender: Boys And Girls
Category: Plush



Print Pizzazz Zazzy Legs hang from shelves, tables, closet doors, mirrors or anywhere a young girl wants to drape them. The 25inch long, soft plush animals exceed safety standards and are machine washable. Characters include Zazzy Legs Frog, Zazzy Legs Monkey, Zazzy Legs Dog and Zazzy Legs Cat.
ToyDirectory Product ID#: 31917      (added 3/15/2011)
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Age Range: 1 and up
Gender: Girls
Category: Plush



Snuggle Paws are a super-soft blanket rolled up in a blue puppy or a pink cat, with a handle for toting around.
ToyDirectory Product ID#: 31785      (added 3/2/2011)
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MSRP: $35.00
Age Range: All Ages
Target Age Range: 3 to 5
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: tbd
Launch Date: June 2011
Gender: Boys And Girls
Category: Plush
Books
Infant & Toddler



This classic character is a plush animal that turns into a pillow and blanket. Perfect to cuddle up with while reading Norman Bridwell's classic books to your little one. Launch date: June 2011.
ToyDirectory Product ID#: 31571      (added 1/25/2011)
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Justina HuddlestonWriter's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author

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