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May 2011 | Vol. X - No. 5
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Watch Toy Videos of the Day (5/16/2011 - 5/20/2011)


We want you to see the toys we see, so you can determine if they're right for your store! Check this space every weekday to see brief video clips of new and specialty products.

In the spotlight today? Go beyond die-cast with the Inferno Fire Truck, with Remote Control and included Smart Transmitter book, from WORX TOYS INC.




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MSRP: $65.00
Age Range: 6 to 14
Made in: China
SKU or Item #: 9112001
Launch Date: January 2010
Gender: Boys
Category: Educational
Remote Controlled
Award Winners



The Torch Fire Truck lets children get a detailed look inside to see how it works. The Torch Fire Truck comes with an illustrated Howie Work’s adventure hardcover storybook that takes them through how each of the major parts work in real life. By pushing a simple, three-digit combination of buttons on the vehicle or the included Worx Storybook Transmitter, an infrared signal is sent to the Torch Fire Truck revealing a working engine, emergency lights, fire hose, and much more. Launch date: July 2011.
Awards: 2011 Creative Child Toy of the Year
ToyDirectory Product ID#: 26584      (added 1/6/2010)
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MSRP: $3.00
Gender: Boys And Girls
Category: Plush
Novelties



This sock monkey is fashioned in the classic style. Dark woolen body is offset by the white of the sock ankles (arms) and the red of the heel (mouth). The monkey wears a matching hat festooned with a bright red pom.

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ToyDirectory Product ID#: 32078      (added 4/6/2011)
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The Party Pumper comes filled with assorted balloons, including the magic twisty animal balloons. Use the pump to fill the balloons with water or air. Eliminates the mess of traditional water balloons that have to be filled up at the sink or outside using the garden hose. Even young children can easily fill their own balloons. Available in Purple or Red.
As of 05/18/2011 this product had 4.4 out of 5 stars from 13 reviews on Amazon.com. Pros: Easy for kids to use; kids like filling the balloons with air as well as water; eliminates the mess created by using the sink or hose to fill balloons. Cons: Two customers received defective product.

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ToyDirectory Product ID#: 31874      (added 3/7/2011)
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MSRP: $29.99
Age Range: 8 and up
Launch Date: September 2009
Gender: Boys And Girls
Category: Construction
Educational
Creative Activities



Nanodots are sets of spherical magnets (dots) held together by magnetic force. You can use them as a stress ball, putty, or constructor to build fascinating creations. Inspired by the miniature craft of nanotechnology, Nanodots are designed to supply players of all skill levels with endless fun and creativity, wherever they go. The magnets are protected by a shiny resilient surface with anti-bacterial properties, offering the benefit of industrial, kid-proof strength in a lightweight form. "There is no predefined set of rules one has to follow. As the players advance their skill levels, they experiment with magnetic properties and discover a diversity of unique applications. Nanodots can be rearranged into an infinite number of formations and original compositions," Tim Szeto, Director of Sales & Marketing, Nano Magnetics Ltd., told TDmonthly. Available in Original ($29.99), Black/Silver ($34.99), and Gold ($39.99). Launch date: September 2009.
— Jeanette Lauture, owner of Aunt Jean 's Toys and Treats in Montclair, N.J., sells about three Nanodots per week, she said in autumn 2010.

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ToyDirectory Product ID#: 26676      (added 1/14/2010)
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MSRP: $20.00
Age Range: 3 and up
Gender: Girls
Category: Plush
Tween
Novelties



Roxie the Doxie, a new character line whose life inspires adventurous young girls to learn more about the world’s most interesting cities, features plush animals, stationery and room décor for girls. Roxie the Doxie takes tweens along for the ride as she travels the globe to meet new friends and explore the food, fun and fashions other cultures have to offer. The smart and inquisitive Roxie likes exploring, discovering, learning new things, trying new foods, sharing with her friends and journaling about all her adventures. She travels a lot because her parents are diplomats and take her all over the world. Roxie keeps in touch with her friends by sending them postcards and emails. Each product offering will highlight the different locations Roxie visits; the first being Paris (next stop, London). The “dream” plush with journal has an MSRP of $20. Plush is safe for ages three and up.

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ToyDirectory Product ID#: 32017      (added 3/24/2011)
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