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August 2012 | Vol. XI - No. 8
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August 2012 | Vol. XI - No. 8
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Top-10 Most-Wanted Puzzles

Retailers had an easy time putting together their list of best selling puzzles


With additional reporting from Chris Lundy and Brenda Ruggiero

Retailers weren't puzzled when we asked them about their best selling puzzles — MELISSA & DOUG and RAVENSBURGER were each named top-selling brands by four out of 12 retailers surveyed by TDmonthly Magazine. Other best sellers included SPRINGBOK PUZZLES and Cobble Hill (Dist. by OUTSET MEDIA).

See these and the other Top-10 Most-Wanted Puzzles below.

No manufacturer paid to be included in this article. All products listed were designated by editorial staff without regard to the company's relationship with TOYDIRECTORY.com/TDmonthly Magazine.




MSRP: $9.99
Age Range: 2 and up
Gender: Boys And Girls
Category: Puzzles & Skill
General Toys



A great beginner's puzzle in a 9” x 12” frame, Melissa & Doug's Safari Chunky Puzzle presents kids with eight whimsical African animals. Each thick wood piece fits neatly into its corresponding place on the panel and sticks up far enough for small fingers to easily grip and pull out. Each animal has its picture in full color underneath to keep matching easy, and the pieces are thick enough to stand up on their own for pretend play outside of the puzzle frame. 
― “Melissa & Doug [puzzles] sell two to three a day,” said Sandy Challinor, owner of Owl's Nest Toy Store in Southlake, Texas, in summer 2010.
― “[Melissa & Doug] is an excellent quality product,” said Diane Sartain, owner of Tutoring Toy in Salt Lake City, Utah, in June 2010.
― Ten percent of 40 retailers told TDmonthly during a summer 2010 survey that chunky puzzles from Melissa & Doug are their top-selling puzzles.
ToyDirectory Product ID#: 29632      (added 7/21/2010)
.


MSRP: $12.99
Age Range: 2 to 4
Gender: Boys And Girls
Category: Puzzles & Skill
Interactive
General Toys



Featuring detailed images of 8 favorite noisy vehicles, this wooden peg puzzle makes the vehicle sound when a piece is placed correctly in the puzzle board. Eight sounds in all. Full-color, matching picture under each piece. Dimensions: 1.2" x 8.5" x 11.7" Assembled. AAA batteries not included.
— Michael O'Dell of Toys from the Attic in Rehoboth Beach, Del., told TDmonthly in a Summer 2011 survey that he sells 10 Melissa & Doug sound puzzles each month.
— As of 7/12/2011 this product had 3 out of 5 stars from 23 reviews on Amazon.com. Pros: Affordable; engaging. Cons: Many reviewers said the sounds were poor quality.
— In a February 2012 survey about wooden toys, three out of 14 retailers said that puzzles from Melissa & Doug were their best sellers in the category. “Melissa and Doug has been a core of the store for years and years," Mike Snyder, owner and manager of Cville's Hobbies, Games and Toys in Charlottesville, Va., told TDmonthly.
ToyDirectory Product ID#: 32555      (added 7/12/2011)
.


MSRP: $21.99
Age Range: 12 and up
Gender: Boys And Girls
Category: Puzzles & Skill
General Toys
General Games



This 1500 piece puzzle  features one of Van Gogh's most iconic works. Each piece is unique and fully interlocking.
— In a Summer 2011 survey about best-selling puzzles, Donna Frederick, owner of The Play House Toy Store in Durham, N.C., said that Ravensburger puzzles over 1000 pieces were a best-seller. “There are not a lot of [companies] who cater to older people who like puzzles but not kiddie pictures,” she told TDmonthly.
— In the same Summer 2011 survey, Syd Clarke, owner of Ali Cat in Carrboro, N.C., said that this Van Gogh puzzle was one of his best-sellers in the category.
— As of 7/12/2011 this product had 5 out of 5 stars from 5 reviews on Amazon.com. Pros: "Outstanding quality;" durable; beatiful artwork; challenging.
ToyDirectory Product ID#: 32556      (added 7/12/2011)
.




Soaring in front of a beautiful fantasy castle, the majestic Pegasus takes flight as if it might launch right off the surface of this 1500 piece puzzle from Ravensburger. The finished puzzle measures 33” x 23.5”, and a full picture of its detailed image is on the front of the box. The many details in the high-quality graphic will keep puzzlers interested from start to finish.
— In an August 2011 survey, 5 out of 12 retailers told TDmonthly that Ravensburger jigsaw puzzles were their top-selling puzzles.
— As of 7/12/2011 this product had 4 out of 5 stars from 2 reviews on Amazon.com. Pros: Challenging but not frustrating; "gorgeous." Cons: One reviewer said the puzzle was too large when completed.
— Three of 44 retailers told TDmonthly that puzzles are a top-selling item in their stores in September 2010.
ToyDirectory Product ID#: 30997      (added 10/28/2010)
.


MSRP: $17.95
Specialty: Yes (as of 2010)
SKU or Item #: 33-10548
Gender: Boys And Girls
Category: Puzzles & Skill
Creative Activities



It's a race to the finish with this graphic and colorful image. Finished puzzle measures 28.75" x 36". © James Tandkiev Photography.
— In a Summer 2012 survey, two out of 12 retailers told TDmonthly that Sprinbok was a best selling brand of puzzles.
ToyDirectory Product ID#: 31252      (added 12/2/2010)
.


MSRP: $11.99
Age Range: All Ages
Gender: Boys And Girls
Category: Puzzles & Skill
Creative Activities
Arts & Crafts



Now aspiring artists can create their own puzzles. These blank puzzles are made with high-quality board and are sturdy enough for paints. There are 3 additional sizes of Create Your Own Puzzles as well as the option of pencil crayons. The kit comes with 2 puzzles and a set of crayons. Create Your Own Puzzle makes a great gift for any age. Launch date: 2010. From Cobble Hill.
— In a Summer 2012 survey, two out of 12 retailers told TDmonthly that Cobble Hill (dist. by Outset Media) was a best selling brand of puzzles.
ToyDirectory Product ID#: 27743      (added 3/25/2010)
.


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MSRP: $9.99
Age Range: 12 and up
Target Age Range: 13 and up
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 4211
Launch Date: November 2010
Gender: Boys And Girls
Category: Puzzles & Skill
Educational
General Games



Each puzzle image is randomly designed and cut in the oddest ways to make it as tricky as possible. The Baffler has no straight edges, no overlapping images and many unique shapes. Each of the three puzzles in the series has a unique piece count: 67 pieces, 69 pieces and 78 pieces. "The puzzles feature unique shapes and no straight edges," Emily Giurleo, marketing coordinator at Ceaco, told TDmonthly.
— David Campbell, owner of Amazing Toys in Great Falls, Mont., told TDmonthly in a Summer 2012 survey that puzzles from Gamewright/Ceaco were among his best sellers.
ToyDirectory Product ID#: 31690      (added 2/9/2011)
.


MSRP: $5.99
Age Range: 5 and up
Specialty: Yes (as of 2012)
SKU or Item #: #2913-4
Gender: Boys And Girls
Category: Puzzles & Skill
Preschool
Gifts



Our unique package design has made these puzzles instant best-sellers. Great themes and illustrations. Unique compelling design. Eye-catching, reusable package. Each 100-pc puzzle is 8" x 12". Pouch is 5.5"W x 7.25"H x 2" D. For ages 5 & up. Crocodile creek products conform to all of the appropriate safety standards.
— Dean Smith, owner of Jazams in Princeton, N.J., told TDmonthly in a Summer 2012 survey that they sell 10 of this item each month.
— In a July 2013 survey, two out of 12 retailers told TDmonthly that Ravensburger was their best-selling puzzle brand.
ToyDirectory Product ID#: 34575      (added 7/6/2012)
.


MSRP: $15.99
Age Range: 8 and up
Gender: Boys And Girls
Category: General Games
Puzzles & Skill



Voted one of Parent's Choice Foundation's "Best 25 Toys in 25 Years," Rush Hour puts players to the test, demanding thought and vision. As if the commute home isn’t enough, in these 40 beginner-to-expert challenges, players must navigate a red car through a traffic jam and gridlock to successfully leave the game board. Challenge cards fit neatly into a pull-out tray beneath the game tray. Watch video
― “Logic games are selling very well, particularly (those from) ThinkFun,” Amy Akin, manager of Giggles for Kids in Suwanee, Ga., told  TDmonthly in early 2009.
― “We do really well with ThinkFun games — problem solving, like Rush Hour,” added William Bingham, owner of Firefly Toy Shop in Milford, Pa. When asked about best-selling item for tween boys in October 2009, Fred Meyer, owner of Meyer's Toy World in Battle Creek, Mich., told TDmonthly, “Rush Hour is great. We sell hundreds.” It was named a best-selling game by five of 38 retailers in Feb. 2010. During a summer 2010 survey of 40 retailers, two said Rush Hour from ThinkFun is their top-selling puzzle, citing sales of up to 60 pieces per month.
AWARDS: 2010 TDmonthly Top Seller

ToyDirectory Product ID#: 4845      (added 9/29/2005)
.


MSRP: $15.95
Age Range: 12 and up
Specialty: Yes (as of 2010)
Gender: Boys And Girls
Category: Puzzles & Skill
Gifts
Creative Activities



Designed by artist Lori Schory, The Crazy Toys Jigsaw Puzzle is a 24” x 30,” 1000-piece toy-themed puzzle. The puzzle is made  in the United States from recycled materials.
— Sue Wrzesinski, owner of Toy House and Baby Too in Jackson, Mich., told TDmonthly in a Summer 2012 survey that puzzles from White Mountain were among her best sellers.
ToyDirectory Product ID#: 28501      (added 5/13/2010)
.

Still craving more puzzles? Then check out our interviews with ENI Puzzle and Ravensburger, or check out our Toys To Talk About - Puzzles!



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Justina HuddlestonWriter's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Assistant Managing Editor at TDmonthly. Read more articles by this author

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