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November 2012 | Vol. XI - No. 11
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Charity Is "Instrumental" to Schoenhut Piano Company

President Explains Why Her Pianos Are Not Just Toys


Renee Trinca, President of Schoenhut Piano Company and her husband Len, CEO of Schoenhut, have signed on for a third TDmonthly Charity promotion – the second in 2012. What makes the program so appealing to the Trincas is that it is in perfect alignment with their company's mission and their personal goal to bring the joy of making music to as many people as possible. In her own words, Renee shares her passion for Schoenhut's finely crafted instruments:

Our introduction to Schoenhut® toy pianos in 1996 was a case of love at first sight. Since beginning operation of the company at that time, the thrill of designing, manufacturing, and marketing these intriguing instruments has not wavered.

Classic Design, Always Evolving
Along with many of the original designs that Albert Schoenhut, founder of the company, created in 1872, additional styles and colors are offered each year. Unusual in the manufacture of new products in the toy industry, all prototypes are designed and hand-built by my husband, Len Trinca.

A First Step Toward Musicianship
A top priority is providing avenues that encourage children to enjoy music. The Gallery of Stars at TOYPIANO.COM shows a representation of budding musicians. It makes our day to hear stories of how a Schoenhut toy piano was "instrumental" in leading someone to a career in music. Toy pianos are appropriate for people of all ages, whether as learning tools or for just plain fun. [Editor's note: The pianos come with color-coded song books and color-coded keyboard overlays to make learning to play visual and easy.]

Concert-Quality Instruments
Although Albert designed musical instruments with children in mind, we are delighted that many professional musicians regard Schoenhut toy pianos as serious concert instruments. John Cage was pivotal in piquing interest by composing "Suite for Toy Piano" in 1948. This skyrocketing trend gives a new perspective about Schoenhut, attesting to the exceptional quality of the company's products. A number of musicians who have dedicated their careers to toy pianos (composing, teaching, and performing) are featured on the Schoenhut Artist Roster.

Community of Music Lovers
Owning the company has served as an introduction to a population we would not ordinarily have encountered... people whose lives have been positively affected as a result of playing an instrument. It is also a pleasure to meet toy piano fans at trade shows, concerts, media events, and during tours of the Schoenhut factory.

Music For Everyone —
As business owners, we are committed to giving back to the community that supports us. Through contributions to selected organizations each year, Schoenhut gives the gift of music to children in need who might not otherwise have a musical instrument. One such example is the company's donation of 100 toy pianos for TDmonthly's Charitable Kid contest in 2010 as well as the 200 instruments we are giving away as part of TDmonthly's "2012: A Year of Charity" promotion.

Yearly donations are given to The Toy Bank sponsored by Toy Industry Foundation (TIF) and Summer Gift Drive by Gifts in Kind. We also support TIF's Do Good Stuff-a-Thon. Locally, here in St. Augustine, Schoenhut musical instruments are donated to churches and schools, with special emphasis on bringing happiness to impoverished and special needs children.

Musical Heirlooms
We are proud of our reputation for musical instruments of superior quality at affordable prices, all having passed stringent tests for safety, along with a promise of 100% customer satisfaction. Schoenhut vintage models are in use today, after being passed down from generation to generation. A Schoenhut toy piano is truly a gift that lasts a lifetime (and more!).

Here are examples of some of Schoenhut's classic and new musical offerings:




Age Range: 3 and up
Gender: Boys And Girls
Category: Musical Toys
Music



Schoenhut's miniature version of a baby grand piano is designed to encourage a child to play and develop a love of music. Elegant in appearance with graceful spindle legs, yet extremely durable and sturdy, it makes a beautiful addition to any home. Lovely chime-like tones are produced by small hammers striking metal rods, the sound that makes Schoenhut toy pianos unique. The two-and one-half-octave span of full-width keys provides a good foundation for the transition to a larger model. Includes: Schoenhut's Learning System and bench.
Awards: 2013 TDmonthly Seal of Approval

ToyDirectory Product ID#: 34016      (added 3/29/2012)
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Age Range: 5 and up
Specialty: Yes (as of 2010)
Gender: Boys And Girls
Category: Musical Toys



These 49-key stringed pianos feature perfect pitch with true piano sound (without the use of electronics). The keys are the same dimensions as those on a full-sized piano, the keyboard half the width. Baby Grands are available in White, Black, Red; Upright in Black, White. Includes cushioned bench.
ToyDirectory Product ID#: 30947      (added 10/25/2010)
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Little rock star swill take center stage playing Schoenhut's “next generation” guitar. Schoenhut's innovative design incorporating a molded composite body with dual curves greatly enhances sound and durability. The birch soundboard which offers excellent tone and resonance, hardwood neck (for rigidity), and molded composite fretboard ensure proper height and spacing of the frets. Six steel strings permit a wide range of rich sounds. Available in several vibrant designs. Includes: Pick and Extra String.
ToyDirectory Product ID#: 33480      (added 1/19/2012)
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Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: Musical Toys
Music



Schoenhut's beautiful Pineapple Ukulele with four nylon strings provides clear, authentic Hawaiian tones. The innovative design incorporating a molded composite body with dual curves greatly enhances sound and durability. A birch soundboard which offers excellent tone and resonance, hardwood neck (for rigidity), and molded composite fretboard ensure proper height and spacing of the frets. Available in several vibrant designs. Includes: Pick & Extra String.

ToyDirectory Product ID#: 33479      (added 1/19/2012)
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Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: Musical Toys
Music



Schoenhut's Thumb Pianos are sure to be a hit with the young set. These percussion instruments, also known as Marimbas, emit warm, resonant tones by striking the ends of the tines with your thumbs. Simple tunes are easily tapped out, with unlimited possibilities for creating complex melodies. The new design incorporates a durable molded composite back, resulting in enhanced sound and durability. Easily portable and fun to play, a Schoenhut Thumb Piano is the perfect choice for encouraging children to enjoy music. Available in several vibrant designs.

ToyDirectory Product ID#: 33478      (added 1/19/2012)
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MSRP: $250.00
Age Range: 3 to 9
Target Age Range: 3 to 9
Specialty: Yes (as of 2010)
SKU or Item #: 6637
Gender: Boys And Girls
Category: Musical Toys



Schoenhut's three-octave Traditional Deluxe Spinet, with a keyboard almost half the size of an adult piano, is designed for the three-to-nine-year-old. The span of the keyboard allows room for playing with both hands. The standard key width promotes proper finger placement, enabling an easy transition to a larger piano. Chime-like notes, the unique sound for which Schoenhut is famous, are produced by small hammers striking steel music rods. Available in Black, White, Mahogany/Black. Includes bench, Schoenhut's Learning System, songbook and a color-coded strip that fits behind the keys to guide small fingers from chord to chord.

ToyDirectory Product ID#: 30946      (added 10/25/2010)
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MSRP: $105.00
Age Range: 3 to 9
Launch Date: January 2007
Gender: Boys And Girls
Category: Musical Toys
Pretend Play



This versatile new little piano grows with your child! The main unit, decorated with a whimsical animal’s head, is perfect for toddlers because it sits safely and squarely on the floor within easy reach of little hands. Later on, the sides with the animal’s body can be attached, conveniently raising the piano to a comfortable upright height for an older child seated at the bench. Schoenhut toy pianos are noted for their excellent quality and unique chime-like tones. The width of the keys promotes proper finger placement, enabling an easy transition to a larger piano.
Awards: Dr. Toy 100 Best Children's Products - 2010
ToyDirectory Product ID#: 30766      (added 10/11/2010)
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Wholesale Price: (Log in to view)
MSRP: $39.95
Age Range: 7 to 10
Launch Date: December 2008
Gender: Girls
Category: Music
Musical Toys
Educational



Kids can celebrate the magic of music with this handcrafted guitar that can be used for guitar classes, private lessons and study, or for play in a child's first “amateur band.”  A quality instrument is always beneficial when beginning the study of music, especially when the student is young. "This guitar is easy to play, tunable, and will help to keep a child pursuing one of the most rewarding pastimes in history: making music," Manager Kristy Schaffer of Schoenhut told TDmonthly. Launch date: December 2008.
ToyDirectory Product ID#: 21178      (added 10/31/2008)
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MSRP: $9.95
Age Range: 3 and up
SKU or Item #: C1011
Launch Date: October 2008
Gender: Both
Category: Musical Toys
Wooden Toys
Developmental Toys



Kids can play simple tunes on this durable, wooden instrument by just covering different holes to play various notes. It's an excellent instrument to add to a child's band. Launch date: October 2008.
ToyDirectory Product ID#: 20166      (added 8/21/2008)
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MSRP: $144.60
Age Range: 6 and up
SKU or Item #: C1019
Gender: Boys And Girls
Category: Musical Toys



At 27 inches high, this wooden, lightweight instrument is designed with curved sides with a spacious box, along with a range of 15 notes (from C to C), permitting a wide variety of music in melodic tones. Fully tunable by using the wrench to adjust zither pins.
ToyDirectory Product ID#: 14930      (added 8/29/2007)
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Age Range: 6 to 12
Gender: Boys And Girls
Category: Musical Toys
Music
Creative Activities



The perfect instrument for a JUNIOR ROCK STAR. Delivers great sound and incorporates many of the same features as a full-sized professional drum set. Built to last, constructed of high-quality hardwood shells and sturdy chrome-plated steel hardware.  8” Mounted Tom Drum & 10" Mounted Snare Drum, tunable w/ precision, adjustable, double-braced mounting arm 16” Bass Drum, tunable w/ two stabilizers for adjustable angle 10" Crash/Ride Cymbal, tunable, adjustable, Bass Drum Pedal, adjustable spring action Assembly required. Includes: Easy set-up instructions w/ illustrations, adjustable padded foam seat, tuning key, drum sticks.
ToyDirectory Product ID#: 14919      (added 8/28/2007)
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MSRP: $59.95
Age Range: 3 and up
Launch Date: January 2005
Gender: Boys And Girls
Category: Musical Toys



Schoenhut's bright red, wooden, 25-key tabletop is the perfect choice for a toddler's first piano. Both fun and educational, it is an ideal instrument for developing eye-hand coordination and encouraging musical creativity. Chromatically tuned, the lovely chimelike notes are produced by little hammers striking precision-ground, German steel music rods. The tone never changes nor will the piano ever need tuning. Schoenhut's patented Learning System, with its play-by-color teaching method, makes playing simple and fun. A removable color strip fits behind the keys to guide small fingers from chord to chord. The chart also works on adult keyboards, since keys on Schoenhut toy pianos are of corresponding width. This teaches children proper finger placement from the very beginning. The accompanying Songbook contains a collection of familiar tunes. This Learning System has been specially designed to build a child's confidence and develop basic playing skills. It comes in red and white. Launch date: 2005.
- This model was Schoenhut's best seller for 2010. It was also the model given away by TDmonthly's Charitable Kid, Kimberly (then 14) of South Carolina -- 100 times over! As a reward for her charity and careful selection of institutions to receive the toy pianos, Kimberly was given a number of other high-quality Schoenhut instruments, many of which she shared with her younger sisters.
ToyDirectory Product ID#: 13823      (added 6/29/2007)
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Twinkle Tunes features a 1-octave (8-note) keyboard that electronically produces lovely piano sounds, enhanced with a beautifully illustrated interchangeable songbook containing a collection of 12 familiar tunes. This instrument, designed for the child who has no previous piano study, is paired with Schoenhut’s patented Tri-Play Learning System. Easily portable for young children, this unique toy provides hours of musical fun. Battery included. Additional books sold separately.

ToyDirectory Product ID#: 33481      (added 1/19/2012)
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Alison MarekWriter's Bio: ALISON MAREK is an award-winning writer, director and cartoonist whose work has been published by Fairchild Publications and DC Comics (Piranha Press), broadcast on Showtime and other cable networks, and viewed worldwide in film festivals. See her short films and print work on www.alisonmarek.com. Watch her nefarious villains in the web series www.MuggsMovers.com. Get inspired by her cartoons "Daily ARFFirmations to Unleash Your Inner Fido" at www.ARFFirmations.com. Phew! And then ...  Read more articles by this author

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