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November 2013 | Vol. XII - No. 11
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Top-10 Most-Wanted Toys


With additional reporting by Chris Lundy and Brenda Ruggiero

The holidays are approaching, and it seems like the Rainbow Loom is poised to be a huge hit this season. Four out of 10 retailers we surveyed in October 2013 said it was their best-selling toy overall, and 8 of the 10 retailers named it as a best-seller in at least one of the categories we asked about.

Half of the retailers we surveyed also named LEGO products as an overall best-seller in their stores, along with a variety of continually popular products.

Take a look at all of the Top-10 Overall Best-Selling Toys below.

No manufacturer paid to be included in this article. All products listed were designated by editorial staff without regard to the company's relationship with TOYDIRECTORY.com/TDmonthly Magazine.




MSRP: $29.99
Age Range: 8 to 14
Specialty: No
Gender: Boys
Category: Construction
Play Sets



Lloyd, the golden ninja, has summoned the powerful Golden Dragon into an epic stand-off against Lord Garmadon's minions. Attach Lloyd onto the Golden Dragon and soar into battle. Avoid the launching catapult attacks with the huge extending wings. Fire the dragon sphere! Harness the power of the Golden Dragon to send Lord Garmadon's soldiers back underground. Includes 3 minifigures with weapons: Golden Ninja Lloyd, scout and warrior.
— Joe Berardoini Jr, owner of Pun's Toys in Bryn Mawr, Pa., told TDmonthly in a May 2013 survey that though they don't carry many licensed toys, LEGO Ninjago does well.
— In a Fall 2013 survey, 50% of retailers told TDmonthly that LEGO items were overall best-sellers at their stores.
— In a August 2014 survey, Sunni, manager of Doodlehopper 4 Kids in Falls Church, Va., told TDmonthly that LEGO Ninjago is one of their best-selling lines of collectibles.
ToyDirectory Product ID#: 35964      (added 1/14/2013)
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MSRP: $2.99
Age Range: 3 and up
Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: Construction
Collectibles
General Toys



Each of the 16 all-new minifigures come in a sealed "mystery" bag, so kids never know which minifigure they might get. And each minifigure has its own special accessories, display plate and collector's leaflet. Series 7 includes: Aztec Warrior, Evil Knight, Galaxy Patrol, Jungle Boy, Viking Woman, Ocean King, Grandma Visitor, Rocker Girl, Tennis Ace, Computer Programmer, Bride, Swimming Champion, Daredevil, Bunny Suit Guy, Hippie and Bagpiper.
— In a Summer 2012 survey, Deran Muckjian, owner of Catch a Falling Star in Lexington, Mass., told TDmonthly that "Lego continually sells really well, across the board, for boy gifts," and that the LEGO minifigures were an overall best seller.
— In a late Summer 2012 survey, two out of 12 retailers said that LEGO minifigures were one of their bestselling novelty items.
— In a July 2013 survey, two out of 12 retailers told TDmonthly that  LEGO minifigs are their best-selling toy.
ToyDirectory Product ID#: 34777      (added 8/3/2012)
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MSRP: $14.99
Age Range: 8 and up
Specialty: Yes (as of 2012)
Gender: Girls
Category: Arts & Crafts
Creative Activities
Tween



Package includes: Rainbow Loom(TM), Mini Rainbow Loom(TM), hook, a bag of c-clips, instruction manual and 600+ mix rubber bands (colors may vary). Makes up to 24 rubber band bracelets.
— Chris Lowe, owner of Beanhead Toys in Sandy Springs, Ga., told TDmonthly in a May 2013 survey that Rainbow Loom is their best-selling activity kit. They sell about 50 each month, and if they could keep it in stock, would likely sell more. "I got 24 the other day and they were gone instantly," she told TDmonthly.
— In a July 2013 survey, four out of 12 retailers told TDmonthly that the Rainbow Loom was their overall best-selling product.
— In a Fall 2013 survey, two out of 12 retailers told TDmonthly that Rainbow Loom was their best-selling novelty toy.
ToyDirectory Product ID#: 35367      (added 10/25/2012)
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A winning design from High Intencity's Design-A-Charm contest, the Peace Love and Happiness charm was designed by Emily R. from Pleasantville, NY and rendered in vibrant detail in an enamel charm measuring approximately one inch.10 % of the proceeds from the sale of this charm will go to the World Wildlife Fund on behalf of its designer.
— “Charm It! works really well in this area,” said Blanche Snipes, owner of Tree Top Toys in Redmond, Wash., when asked about her top-selling items for tweens.
— Two of 44 retailers listed Charm It! as a best-selling item for tweens during a September 2010 survey.
— Katie Rook, manager of Be Beep A Toy Shop in Columbia, S.C., told TDmonthly in an October 2011 survey that High Intencity charm bracelets are their best selling tween item.
— Dean Smith, owner of JaZams in Princeton, N.J., told TDmonthly in a Summer 2012 survey that they sell between 40 and 50 Charm It! charms each month.
ToyDirectory Product ID#: 30999      (added 10/28/2010)
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MSRP: $24.99
SKU or Item #: 851835003243
Gender: Boys And Girls
Category: Construction
Electronics
General Toys



An 8 in 1 land themed construction kit with Laser Pegs, construction parts, and a Triangle Power Base.
— In a May 2013 survey about construction toys Joe Berardoni Jr, owner of Pun's Toys in Bryn Mawr, Pa. told TDmonthly that "Here at Pun’s, we continue to sell Laser Pegs very well, mostly the Land, Sea and Air series. Their new design which makes them compatible with other construction bricks has helped boost sales over last year at this time."
— In a July 2013 survey Joe Berardoni Jr., owner of Pun's Toy Shop in Bryn Mawr, Pa., told TDmonthly that Laser Pegs is one of the store's best-selling electronic or battery-operated toys.
— Karen Laroche, manager of Kid's Ketch in Lews, Del., told TDmonthly in a Fall 2013 survey that Laser Pegs are one of her store's overall best-selling toys.

ToyDirectory Product ID#: 36216      (added 6/3/2013)
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MSRP: $14.99
Age Range: 3 and up
Gender: Boys And Girls
Category: Outdoor Fun



When kids stomp on the launch pad, a blast of air propels the Stomp Rocket over 100 feet into the air. This kit comes with four glow-in-the-dark foam rockets.
— As of 12/17/2012 this product had 4.6 out of 5 stars from 291 reviews on Amazon.com. PROS: Simple to use, no assembly, rockets fly high, and foam construction of rockets doesn't damage people or property. CONS: Could use a sturdier base and wingnut/screw connection.
— In an August 2010 TDmonthly survey of 43 retailers, three cited Stomp Rockets as an overall top seller.
— Stephanie Dupuy of Playville in Covington, La., told TDmonthly in a November 2011 survey that their best selling flying toy is Stomp Rocket. They sell between 12 and 18 each month, depending on the weather.
ToyDirectory Product ID#: 29750      (added 7/26/2010)
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This 48-piece set includes solid colored pieces, along with pieces with holes, curved pieces, a magnetic door and a wheeled piece. Magna-Tiles DX contains 12 small squares, four large squares, six isosceles triangles, 10 right triangles, 11 equilateral triangles, a wheeled piece, and arch and three special shapes. An idea guide is included.
— In late summer 2010, five percent of 43 specialty retailers told TDmonthly Magna-Tiles are an overall best-selling product.
— In late Spring 2011, 25% of retailers mentioned Magna-Tiles as a best-selling construction toy.
— As of 05/12/2011, this product had 5 out of 5 stars from 23 reviews on Amazon.com.
— In a Summer 2012 survey, Diana Nelson, owner of Kazoo & Company in Denver, Col., told TDmonthly that Magnatiles were their overall best-selling toy.
ToyDirectory Product ID#: 30619      (added 9/22/2010)
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This balanced ecosystem offers a low-maintenance way for children or adults to enjoy an aquarium environment. It comes complete with water, a snail, two little frogs, food and care pack. The water in the aquarium only has to be changed every five or six months.
— ''We sold about 660 during the year,” Marc Holcomb, owner of Toys & Co. in Greensboro, S.C., said in autumn 2010. Dave Campbell of Amazing Toys in Great Falls, Mont., sells approximately 12 per month.
— "I brought in 20, and in two weeks it sold out. I brought in 20 more and it sold out," Gage Brownell, manager of Belmont Toys in Belmont, Mass., told TDmonthly in March 2009 about the EcoAquariums he discovered at Toy Fair the month before. Molly McMullin of Twirl in Taos, N.M., reported sales of about 70 a month in March 2009.
— "Everyone was excited about them," Jeanne McCullough, owner of Children's Store Inc., said following ASTRA Marketplace in June 2009.
— In late summer/early fall 2009, three of 38 retailers named EcoAquariums as a best-selling science and nature product, noting sales of 18 to 60 a month. “We were hesitant to bring them in. We didn’t want to be a pet store. But it’s a neat idea. It’s low maintenance. It’s something the parents and kids can agree on,” Gary Green of Toy Box of Asheville in Asheville, N.C., told TDmonthly.
Awards: 2010 Tillywig Top Fun; Parent's Choice Award 2010
Past Videos: Toy Fair 2009
ToyDirectory Product ID#: 22491      (added 2/16/2009)
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Launch Date: September 2010
Gender: Boys And Girls
Category: Novelties
School Supplies
Collectibles



These unicorn erasers have removable puzzle parts so they can be taken apart and reassembled. The collection includes six pastel colors.
— In summer 2010, Margy Peine, owner of Tree House Toys in Cumberland, Md., told TDmonthly her store sells about 75 Japanese erasers per month.
— Thirteen percent of 38 specialty retailers named Japanese erasers a best-selling product in July 2010.
— Linda Laramy, owner of Crackerjacks in Easton, Md., told TDmonthly in an October 2011 survey that they don't sell many tween items other than collectible erasers, which they sell about 4 dozen of each month.
ToyDirectory Product ID#: 29936      (added 8/10/2010)
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MSRP: $39.00
Age Range: 3 and up
Gender: Boys And Girls
Category: Plush
Novelties
Furniture & Decor



This fox is 15 inches tall and is soft and squishy. Squishables comply with U.S. ASTM F963 safety standards. They're made out of all new materials (100% polyester fiber). Squishables can be spot-cleaned. Also available in a miniature size.
Awards: TDmonthly Top Toy Award, June 2011
— Why it won: These extra soft and plush animal/pillows include a variety of characters we don't usually see in children's toys, such as narwhals. They come in several sizes, too, which make them fun for decorating a kid's or tween's room. With a range of characters from the Google Android to a T Rex, they'll appeal to boys, too.
— "Squishables are selling really well. It's a big ball pillow in the shape of animals. We sold 20 last month," Joe Berardoni, owner of Pun's Toys in Bryn Mawr, Pa., told TDmonthly in late Spring 2011.
— In a May 2012 survey, Elmer Carranza, manager of Doodlehopper 4 Kids in Springfield, Va., told TDmonthly that they sell six Squishables each month, making them the best seller in the plush category.
ToyDirectory Product ID#: 32352      (added 5/27/2011)
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Justina HuddlestonWriter's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author

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