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December 2013 | Vol. XII - No. 12
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Top-10 Most-Wanted Toys

Rainbow Loom continues to dominate the best-sellers list


With additional reporting by Chris Lundy and Brenda Ruggiero

This month TDmonthly Magazine surveyed retailers who named the Rainbow Loom as a number one seller yet again. Other best-selling toys include LEGO mini-figures, Spot It! from BLUE ORANGE GAMES, and perennial favorite Magna Tiles from VALTECH.

Take a closer look at all of the Top-10 Most-Wanted products below.

No manufacturer paid to be included in this article. All products listed were designated by editorial staff without regard to the company's relationship with TOYDIRECTORY.com/TDmonthly Magazine.




MSRP: $14.99
Age Range: 8 and up
Specialty: Yes (as of 2012)
Gender: Girls
Category: Arts & Crafts
Creative Activities
Tween



Package includes: Rainbow Loom(TM), Mini Rainbow Loom(TM), hook, a bag of c-clips, instruction manual and 600+ mix rubber bands (colors may vary). Makes up to 24 rubber band bracelets.
— Chris Lowe, owner of Beanhead Toys in Sandy Springs, Ga., told TDmonthly in a May 2013 survey that Rainbow Loom is their best-selling activity kit. They sell about 50 each month, and if they could keep it in stock, would likely sell more. "I got 24 the other day and they were gone instantly," she told TDmonthly.
— In a July 2013 survey, four out of 12 retailers told TDmonthly that the Rainbow Loom was their overall best-selling product.
— In a Fall 2013 survey, two out of 12 retailers told TDmonthly that Rainbow Loom was their best-selling novelty toy.
ToyDirectory Product ID#: 35367      (added 10/25/2012)
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MSRP: $14.99
Age Range: 8 and up
Gender: Boys And Girls
Category: Arts & Crafts
Creative Activities
Kits



Create your own cool, colorful jewelry with the FunLoom Bracelet Making Kit! The kit includes an expandable loom board that lets you design and make stylish accessories such as bracelets, rings, hair bands, belts, necklaces and more. This creation station also comes with a hook, 600 colorful silicone bands, 30 closure clips and a step-by-step "How to Loom" guide.
— In a November 2013 survey, Diana Nelson, owner of Kazoo & Co. in Denver, Colo., told TDmonthly that Funlooms are a best-seller in their store

Where to buy:
SOUTH
ToyDirectory Product ID#: 36406      (added 11/29/2013)
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MSRP: $2.99
Age Range: 3 and up
Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: Construction
Collectibles
General Toys



Each of the 16 all-new minifigures come in a sealed "mystery" bag, so kids never know which minifigure they might get. And each minifigure has its own special accessories, display plate and collector's leaflet. Series 7 includes: Aztec Warrior, Evil Knight, Galaxy Patrol, Jungle Boy, Viking Woman, Ocean King, Grandma Visitor, Rocker Girl, Tennis Ace, Computer Programmer, Bride, Swimming Champion, Daredevil, Bunny Suit Guy, Hippie and Bagpiper.
— In a Summer 2012 survey, Deran Muckjian, owner of Catch a Falling Star in Lexington, Mass., told TDmonthly that "Lego continually sells really well, across the board, for boy gifts," and that the LEGO minifigures were an overall best seller.
— In a late Summer 2012 survey, two out of 12 retailers said that LEGO minifigures were one of their bestselling novelty items.
— In a July 2013 survey, two out of 12 retailers told TDmonthly that  LEGO minifigs are their best-selling toy.
ToyDirectory Product ID#: 34777      (added 8/3/2012)
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Age Range: 6 and up
Gender: Boys And Girls
Category: General Games
Card Games



Spot It is a party game for two to eight players. It's played by laying a random assortment of cards on the table and all players racing to find one image that matches between two cards. This fast-paced game is designed to never be the same twice, and though it has very few rules to remember it requires a sharp eye to master. The set of 55 round cards transports in its own carry tin. Watch Spot It: Top-5 Video, Toy Fair 2010
— Spot It has been been a top seller for retailers surveyed by TDmonthly since early Spring 2010.
— In a March 2012 survey, 3 out of 12 retailers told TDmonthly that Spot It was their overall best selling product, and had been for more than a year.
— Dean Smith, Co-owner of JaZams in Princeton, N.J., told TDmonthly in a Summer 2011 survey that he sells 50-60 copies of Spot It each month.
Awards: 2010 TDmonthly Top Seller, Dr. Toy 100 Best Children's Products - 2010

Where to buy:
SOUTH
NORTH EAST
NORTH WEST
ToyDirectory Product ID#: 27018      (added 2/11/2010)
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This balanced ecosystem offers a low-maintenance way for children or adults to enjoy an aquarium environment. It comes complete with water, a snail, two little frogs, food and care pack. The water in the aquarium only has to be changed every five or six months.
— ''We sold about 660 during the year,” Marc Holcomb, owner of Toys & Co. in Greensboro, S.C., said in autumn 2010. Dave Campbell of Amazing Toys in Great Falls, Mont., sells approximately 12 per month.
— "I brought in 20, and in two weeks it sold out. I brought in 20 more and it sold out," Gage Brownell, manager of Belmont Toys in Belmont, Mass., told TDmonthly in March 2009 about the EcoAquariums he discovered at Toy Fair the month before. Molly McMullin of Twirl in Taos, N.M., reported sales of about 70 a month in March 2009.
— "Everyone was excited about them," Jeanne McCullough, owner of Children's Store Inc., said following ASTRA Marketplace in June 2009.
— In late summer/early fall 2009, three of 38 retailers named EcoAquariums as a best-selling science and nature product, noting sales of 18 to 60 a month. “We were hesitant to bring them in. We didn’t want to be a pet store. But it’s a neat idea. It’s low maintenance. It’s something the parents and kids can agree on,” Gary Green of Toy Box of Asheville in Asheville, N.C., told TDmonthly.
Awards: 2010 Tillywig Top Fun; Parent's Choice Award 2010
Past Videos: Toy Fair 2009
ToyDirectory Product ID#: 22491      (added 2/16/2009)
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MSRP: $39.95
Gender: Boys And Girls
Category: Electronics
Travel
Interactive



The original Boogie Board LCD eWriter that started a revolution. Ultra light (4oz.) and thin (1/8"). One just isn’t enough. Get one for on the go, in the office and multiple places around the house. Almost anywhere you’d keep memo pads, sticky notes or scrap paper.
— Erika Evers, owner of Dancing Bear Toys in Hendersonville, N.C., told TDmonthly in an April 2012 survey that their best selling travel toy is the Boogie Board. They sell 6-7 each month.
— Chris Lowe, owner of Beanhead Toys in Sandy Springs, Ga., told TDmonthly in a late Summer 2012 survey that they sell 15 of this item each month, making it a bestselling novelty item.
— Greg Larson, owner of Larson's Toys and Games in Columbus, Ohio, told TDmonthly in a March 2013 survey that they sell 18 Boogie Boards each month, and up to 48 a month during 4th quarter.

Where to buy:
NORTH WEST

ToyDirectory Product ID#: 34059      (added 4/6/2012)
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This 48-piece set includes solid colored pieces, along with pieces with holes, curved pieces, a magnetic door and a wheeled piece. Magna-Tiles DX contains 12 small squares, four large squares, six isosceles triangles, 10 right triangles, 11 equilateral triangles, a wheeled piece, and arch and three special shapes. An idea guide is included.
— In late summer 2010, five percent of 43 specialty retailers told TDmonthly Magna-Tiles are an overall best-selling product.
— In late Spring 2011, 25% of retailers mentioned Magna-Tiles as a best-selling construction toy.
— As of 05/12/2011, this product had 5 out of 5 stars from 23 reviews on Amazon.com.
— In a Summer 2012 survey, Diana Nelson, owner of Kazoo & Company in Denver, Col., told TDmonthly that Magnatiles were their overall best-selling toy.
ToyDirectory Product ID#: 30619      (added 9/22/2010)
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MSRP: $44.00
Age Range: 3 and up
SKU or Item #: SD001
Launch Date: May 2007
Gender: Boys And Girls
Category: Sporting Goods & Accessories
Outdoor Fun



This 18” sports disk features a foam ring with a high-strength elastic membrane, and can catch and throw balls up to 150'. It is a safe, high-quality sports activity device that adapts to volleyball, tennis, baseball and other sports, and can be a blast at the beach or pool. A 12” size is also available. Suggested retail price for the two sizes ranges from $15 to $40. “The Super Sports Disk products are fantastic as confidence-building, motor-skill activities for young children, but are also great for more advanced users,” Kevin Williams of OgoSport told TDmonthly. This product received a Spring 2007 Parents' Choice Award. Launch date: May 20, 2007.
— Quality materials and a super bouncing effect earned the classy OgoSport a TDmonthly Innovations 2007 award. Its broad appeal and correlation to other sports make the disk applicable to a variety of fun and healthy activities, and its bright color and sleek packaging grab attention.
— “OgoSport is a good line for us,” Eric Masoncup, owner of Gepetto's Toy Box in Oak Park, Ill., told TDmonthly about his best-selling gift for boys in summer 2009.
— Joe Beradoni, owner of Pun's Toys in Bryn Mawr, Pa., told TDmonthly in a Summer 2011 survey about best-selling toys that "during the summer, we sell 5-7 a week."

Past videos: WTHRA 2007
ToyDirectory Product ID#: 11557      (added 2/21/2007)
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Age Range: 2 and up
Gender: Boys And Girls
Category: Wooden Toys



This set includes three separate wagons and an engine to awaken children’s fascination with trains. Children ages 2 and up can play with the wagons that are sized for little fingers and compatible with the classic wooden railway.
― Bill of Tutoring Toy told TDmonthly in spring 2007 that Brio “has very good deals for the specialty market.”
― Annette Garcia, owner of The Wee Loft in Dana Point, Calif., told TDmonthly that her store sells “10 to 20 units” of Brio trains every month.
― Over 14 percent of retailers who spoke with TDmonthly in early 2008 stated that wooden trains are very popular items in their stores.
ToyDirectory Product ID#: 11634      (added 2/23/2007)
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MSRP: $15.00
Age Range: 8 and up
Gender: Boys And Girls
Category: Rockets
Outdoor Fun



Stomp on the launch pad and a blast of air propels the Ultra Stomp Rocket over 200' in the air. The kit contains four rockets with the OG-1 Nosecone. “We are the original creator. Stomp Rockets started the "stompin' revolution," Cynthia Peeks of D&L Co. told TDmonthly, stressing that Stomp Rockets are known for their name, quality and safety.
Awards: TDmonthly Top Seller 2008
; iParenting Media, iParenting Hot; Dr. Toy Best Children´s Vacation Toy.
— Retailers surveyed by TDmonthly have been naming Ultra Stomp Rocket as a best-seller since 2006.
— Four of 45 retailers who spoke to TDmonthly in summer 2007 said the Stomp Rocket's success makes it a choice gift, reporting unit sales figures from four to dozens a month. Nine percent of 66 retailers named the Stomp Rocket as a best-selling gift for boys in July 2008. "We sell about 75 a month," Marilyn Walker, owner of Play Fair Toys in Boulder, Colo., told TDmonthly in early 2009. Thirteen percent of 47 retailers told TDmonthly in June 2009 that Stomp Rockets are a best seller for boys. “It's probably been the dang Stomp Rocket for about 15 years now. They just fly out,” Tye Steinbach, owner of Thinker Toys in Portland, Ore., said when asked about his most popular outdoor toy. Nine of 37 retailers named Stomp Rockets as a best-selling outdoor item in spring 2010.
— Despite multiple complaints about its durability, the Ultra Stomp Rocket received an average of 4.5 stars among 217 Amazon.com customers for being fun for all ages and pleasantly surprising when it comes to the distance the rockets can be launched. The toy is best used in open areas. Rockets are easy to lose and break, but refills are easy and cheap to find! (12.17.2012)
ToyDirectory Product ID#: 1088
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Justina HuddlestonWriter's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author

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