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September 2014 | Vol. XIII - No. 9
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Top-10 Most-Wanted Toys


With additional reporting by Chris Lundy and Brenda Ruggiero

TDmonthly Magazine
interviewed retailers in August 2014 to see which specialty toys were flying of store shelves. From Water Dancing Speakers by LEADING EDGE NOVELTY to Spot It! by BLUE ORANGE GAMES, you can check out the best-selling specialty toys of summer, according to our retailer panel, below.

*No manufacturer paid to be included in the Top-10 list below. All products listed were designated by editorial staff without regard to the company's relationship with TOYDIRECTORY.com/TDmonthly Magazine.




MSRP: $7.99
Age Range: 3 and up
Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: Arts & Crafts
Creative Activities
Licensed Products



Unscramble the stickers to create surprise pictures of everyone's favorite Frozen sisters, Anna and Elsa. Place the numbered stickers on a numbered grid to complete the pictures.
Book Includes a booklet of 8 colorful jumbled sticker puzzles, book of 8 numbered puzzle grids and 240 stickers.
— In a May 2014 survey Suzi McMullen, manager of Doodlehopper 4 Kids in Falls Church, Va., told TDmonthly that they sell 1 Frozen toy per hour, making it the store's best-selling license.
— In a August 2014 survey, two out of 10 retailers told TDmonthly that Frozen licensed products were their best-selling toys.

ToyDirectory Product ID#: 36651      (added 3/31/2014)
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Age Range: 3 and up
Gender: Boys And Girls
Category: Action Figures
Collectibles
General Toys



The Malta Knight figuring from Papo is detailed play figure ready for action. With his sword raised and helmet turned to face his assailant, he can stand alone or ride one of the man armored horses available in the line. The Malta Knight wears chain mail and a bright red tabard emblazoned with a white cross, finished with period inspired details like his shoes, helmet, and scabbard.
—“[Our best seller is] Papo action figures by Hotaling Imports. We can't keep them on the shelves,” said Kathy Burns, manager of My Favorite Toy Store in Downer's Grove, Ill., during a July 2010 survey of top-selling action figures.
— Nine out of 38 retailers said Papo is a best-selling item in their stores.
— Linda Laramy, owner of Crackerjacks Toys and Childrens Books in Easton, Md., told TDmonthly in a Summer 2011 survey that she sells "a couple dozen" Papo knights each month, making them her best-selling action figure.
ToyDirectory Product ID#: 30320      (added 8/30/2010)
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MSRP: $14.95
Specialty: Yes (as of 2013)
Gender: Boys And Girls
Category: Arts & Crafts
Creative Activities
General Toys



This play sand is made up of regular sand and a special non-toxic compound that makes it sticky - but only to itself. This means that kids can use it just like wet sand, while grownups don't have to worry about it making a big mess. The sand is also waterproof, so kids can make water features in their sand castle without having to worry about the castle washing away.
— In a August 2014 survey, two out of 10 retailers told TDmonthly that Kinetic Sand was their best-selling toy.
— In a November 2014 survey, two retailers told TDmonthly that Kinetic Sand is one of their store's best-selling educational toys.

Where to buy:
NORTH WEST
ToyDirectory Product ID#: 36168      (added 4/30/2013)
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MSRP: $59.99
SKU or Item #: Lews810
Gender: Boys And Girls
Category: Audio & CD
Electronics
Novelties



Connect these speakers to computers, iPhones, iPods, tablets, Android, game players & more. Multi-colored jets of water dance to the volume and beat of the music. That, added to the 4 multicolored LEDs, creates an incredible light and water show. The speakers stand 9" tall and are compatible with any audio device that has a 3.5mm audio jack connection. They are lightweight and portable. All connection cords are included.
— In a August 2014 survey, Stan Giliberto, owner of Over the Rainbow Toys in Glastonbury, Conn., told TDmonthly that this is one of their best-selling toys. "It's good for older kids who are starting to age out of toy stores," he explained.
— In a September 2014 survey, Beth Snyder, manager of Growing Tree Toys in State College, Pa., told TDmonthly that these speakers are one of the store's best-selling novelty items.

ToyDirectory Product ID#: 36813      (added 6/12/2014)
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MSRP: $17.99
Age Range: 4 and up
Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: Collectibles
Action Figures
Animal Figures



Make eye contact with our blue-eyed sleek Good Luck Dragon, and you'll be blessed with everlasting good luck! Safari Ltd® Dragons include the most colorful, creative, and varied dragon toys available. Some of our most intricate professional sculpting and eye-catching hand painted designs can be found in this collection. They are perfect for inspiring a young imagination or adding to an impressive collection. Safari Ltd® has been creating quality, value-priced replicas for three generations, and these dragons continue that tradition.
— Jenni Mallory, owner of Magic Box LTD in New Orleans, La., told TDmonthly in a August 2014 survey that Safari fantasy figures were one of their best-selling toy lines. "The girls are into it as much as the boys," she said.

ToyDirectory Product ID#: 36602      (added 3/4/2014)
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MSRP: $8.99
Age Range: 3 and up
Specialty: Yes (as of 2011)
Gender: Boys And Girls
Category: Water Activities
Sporting Goods & Accessories
Outdoor Fun



The Blast is made specifically for pool play with its engineered design to be more controllable and not bounce as high as the Extreme and Pro. Since it's lightweight, softer, and easier to catch, it is suitable for the whole family.
— Dean Smith, Co-owner of JaZams in Princeton, N.J., told TDmonthly in a Summer 2011 survey that he sells "about a gross" (144) of Waboba skip balls each month, but it's usually a summer item.
— Michelle Deutschmann, owner of Kaleidoscope Toys in Falmouth, Mass., told TDmonthly in an August 2014 survey that Waboba is their best-selling toy. They sell over 100 each month between two styles of the ball.
ToyDirectory Product ID#: 32666      (added 8/9/2011)
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Age Range: 6 and up
Gender: Boys And Girls
Category: General Games
Card Games



Spot It is a party game for two to eight players. It's played by laying a random assortment of cards on the table and all players racing to find one image that matches between two cards. This fast-paced game is designed to never be the same twice, and though it has very few rules to remember it requires a sharp eye to master. The set of 55 round cards transports in its own carry tin. Watch Spot It: Top-5 Video, Toy Fair 2010
— Spot It has been been a top seller for retailers surveyed by TDmonthly since early Spring 2010.
— In a March 2012 survey, 3 out of 12 retailers told TDmonthly that Spot It was their overall best selling product, and had been for more than a year.
— Dean Smith, Co-owner of JaZams in Princeton, N.J., told TDmonthly in a Summer 2011 survey that he sells 50-60 copies of Spot It each month.
Awards: 2010 TDmonthly Top Seller, Dr. Toy 100 Best Children's Products - 2010

Where to buy:
SOUTH
NORTH EAST
NORTH WEST
ToyDirectory Product ID#: 27018      (added 2/11/2010)
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MSRP: $29.99
Age Range: 3 and up
Specialty: Yes (as of 2013)
Gender: Boys And Girls
Category: Remote Controlled
Vehicles - Small Toy
Electronics



This RC Stunt Car with lights on the wheels comes in its original box. Highly detailed features make this car one of a kind. It comes with a fully functional remote which allows the car to move forward, reverse, left and right.
— Megan Pettit, manager of The Toy Maven in Dallas, Tex., told TDmonthly in a July 2013 survey that the Turbo Twister is her store's overall best-selling toy.
— In a July 2013 survey, two out of 12 retailers told TDmonthly that the Turbo Twister was their best-selling electronic or battery-operated toy.
— In a Fall 2013 survey, Mike D'Andrea, manager of e-commerce at Hardware Center & Toys in Paoli, Pa., told TDmonthly that Turbo Twister was one of their best-selling novelty toys.
ToyDirectory Product ID#: 36283      (added 7/30/2013)
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MSRP: $4.80
Gender: Boys And Girls
Category: Aircraft
Novelties



Made of genuine balsa wood. Rubber band powered. Easy to fly.
— Mary Porter Green, owner of The Curiosity Zone in Ashburn, Va., told TDmonthly in a November 2011 that Balsa airplanes are among her best selling flying toys.
— Geoff Pendexter, owner of Whirlygigs in Brentwood, N.H., told TDmonthly in a Fall 2012 survey that they sell about 15 of these planes each month, making them a best selling aircraft toy in the store.
— Gregory Faith, owner of Hobby Town USA in Nashua, N.H., told TDmonthly in a February 2013 survey that these gliders were their best selling wooden toy.
ToyDirectory Product ID#: 33145      (added 11/9/2011)
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MSRP: $15.00
Age Range: 8 and up
Gender: Boys And Girls
Category: Rockets
Outdoor Fun



Stomp on the launch pad and a blast of air propels the Ultra Stomp Rocket over 200' in the air. The kit contains four rockets with the OG-1 Nosecone. “We are the original creator. Stomp Rockets started the "stompin' revolution," Cynthia Peeks of D&L Co. told TDmonthly, stressing that Stomp Rockets are known for their name, quality and safety.
Awards: TDmonthly Top Seller 2008
; iParenting Media, iParenting Hot; Dr. Toy Best Children´s Vacation Toy.
— Retailers surveyed by TDmonthly have been naming Ultra Stomp Rocket as a best-seller since 2006.
— Four of 45 retailers who spoke to TDmonthly in summer 2007 said the Stomp Rocket's success makes it a choice gift, reporting unit sales figures from four to dozens a month. Nine percent of 66 retailers named the Stomp Rocket as a best-selling gift for boys in July 2008. "We sell about 75 a month," Marilyn Walker, owner of Play Fair Toys in Boulder, Colo., told TDmonthly in early 2009. Thirteen percent of 47 retailers told TDmonthly in June 2009 that Stomp Rockets are a best seller for boys. “It's probably been the dang Stomp Rocket for about 15 years now. They just fly out,” Tye Steinbach, owner of Thinker Toys in Portland, Ore., said when asked about his most popular outdoor toy. Nine of 37 retailers named Stomp Rockets as a best-selling outdoor item in spring 2010.
— Despite multiple complaints about its durability, the Ultra Stomp Rocket received an average of 4.5 stars among 217 Amazon.com customers for being fun for all ages and pleasantly surprising when it comes to the distance the rockets can be launched. The toy is best used in open areas. Rockets are easy to lose and break, but refills are easy and cheap to find! (12.17.2012)
ToyDirectory Product ID#: 1088
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Justina HuddlestonWriter's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author

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