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February 2015 | Vol. XIV - No. 2
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TDmonthly LIVE Toy Fair Coverage 2015 - Day 1

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2/14/2015 12:48 PM PST

Mattel and Google have finally unveiled their new product - the View-Master® Sizzle. The new View-Master is a virtual reality headset that works with a special kid-friendly View-Master app. Just insert an Android-powered smart phone with the app installed into the headset, and kids will get a 360 degree virtual reality experience.


Reels include dinosaurs, cities, and outer space - the set, which includes one reel, is $29.99. Additional packs of four reels will be $14.99.

LEGO isn't just focusing on Star Wars in 2015 - another big license they have for the coming year is Jurassic World.


 

2/14/2015 8:31 AM PST

Some new product news - In honor of Star Wars: The Force Awakens, this May LEGO will be debuting their latest licensed set - The LEGO Ultimate Collector Series Star Wars TIE Fighter. The new set has more than 1,685 pieces, and is bigger than previous versions. Check it out at LEGO booth # 1651.

The Madame Alexander Doll Company, LLC
and Crayola have announced a licensing agreement for 2015. They're introducing a line of co-branded dolls that toddlers, preschoolers and young girls can draw and craft on. Check out all of Madame Alexander Doll Company's 2015 offerings at booth # 2451.

2/14/2015 6:59 AM PST

Fox News got a sneak peek at some toys that will be shown at Toy Fair, and to our delight, much of the products they're featuring are specialty!


Hexbug Aquabots, Thames & Kosmos Remote Controlled Machines DLX - and a new Space Explorers model for 2015 , Seagull Splat from Goliath Games and the LightUp Edison Kit were all featured.

2/14/2015 6:45 AM PST

Congratulations to Gravity Maze by ThinkFun, which won Specialty Toy Of The Year at the Toy of the Year Awards!

The other winners were:

TOY OF THE YEAR - ZOOMER DINO™ by Spin Master

PRESCHOOL TOY OF THE YEAR - LEGO® Juniors by LEGO Systems, Inc.

GAME OF THE YEAR - Simon Swipe™ by Hasbro, Inc.

EDUCATIONAL TOY OF THE YEAR - LEGO® Technic by LEGO Systems, Inc.

E-CONNECTED TOY OF THE YEAR - LEGO® FUSION by LEGO Systems, Inc.

INFANT/TODDLER TOY OF THE YEAR - Go! Go! Smart Animals™ Zoo Explorers Playset™ by VTech®

PROPERTY OF THE YEAR - Disney’s Frozen (The Walt Disney Company)

OUTDOOR TOY OF THE YEAR - Nerf Rebelle Dolphina Bow by Hasbro, Inc.

INNOVATIVE TOY OF THE YEAR - MiP™ by WowWee

GIRL TOY OF THE YEAR - Shopkins™ Small Mart Playset by Moose Toys

BOY TOY OF THE YEAR - ZOOMER DINO™ by Spin Master

ACTIVITY TOY OF THE YEAR - Crayola Paint Maker by Crayola

PEOPLE'S CHOICE AWARD - Crayola Paint Maker by Crayola



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Justina HuddlestonWriter's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author

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