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June 2015 | Vol. XIV - No. 6
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Toys in the News: 6-30-2015


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Toys in the News is updated Mon-Fri at 9:15 am PST

Disney Merges Consumer Product and Interactive Units. June 30, 2015 — Children do not separate their toys into two piles — traditional and digital...

Amazon Launches Full Operations in Mexico. June 30, 2015 — As expected, Amazon has just announced its biggest international launch ever...

Hasbro changes its Jurassic World toys from boys to (clever) girls. June 30, 2015 — Making it safe for little girls, boys, and gender nonconforming tykes of all stripes to play with dinosaurs again...

Not Even Jurassic World's Dinosaur Toys Are Allowed to Be Female. June 25, 2015 — The omnipresent practice of denying girls action figures has somehow hit a new low...

Hasbro goes Mad Max with Nerf Doomlands 2169. June 25, 2015 — Hasbro launched its Nerf Zombie Strike line a few years ago, offering zombie-themed...

LittleBits grabs $44.2 million funding for prototyping push. June 25, 2015 — LittleBits, the New York City startup that started making electronics toys for kids and has evolved into making prototyping tools...

Teaching kids to code, using Minecraft's building blocks. June 24, 2015 — Parents might be happy to know their kids can get a head start in the competitive slipstream...

Toxic chemical toy settlement reminds parents to remain vigilant. June 24, 2015 — In July 2007, Mark and Beth Monje's son swallowed some of the bright toy beads from his Aqua Dots art set...

LeapFrog Launches Free Summer Reading Program, Offers Learning Tips. June 24, 2015 — LeapFrog is the latest education company to get on board in offering free summer reading...

Don't Miss Out On Woolly Yoshi 'Amiibo' The Future Of Toys To Life. June 23, 2015 — The knitted amiibo for Yoshi’s Woolly World is more than a cute gimmick, it marks a move...

Virtual reality sweeps shoppers into new retail dimension. June 23, 2015 — A shopper in France gazes into a virtual reality headset and is transported to the bustle of a Manhattan street...

3 Reasons Retailers Need to Act More "Old-Fashioned". June 23, 2015 — Small town charm has a reputation for a reason. Their top claim to fame? Good, old-fashioned customer service...

U.S. Supreme Court Rules for Marvel in Spider-Man Toy Dispute. June 22, 2015The U.S. Supreme Court on Monday ruled against the inventor of a Spider-Man toy...

Play's still the thing as Mattel tries to inject joy back into toy making. June 22, 2015 — The Hot Wheels photos on a wall at Mattel's design center are riddled with post-it notes...

Are girl-focused engineering toys reinforcing gender stereotypes? June 22, 2015 — Another startup touting educational toys for girls recently wrapped a Kickstarter campaign...

Tesla Motors Inc Partners With Mattel, Inc In Rolling Out Hot Wheels Model S. June 19, 2015
— Mattel, with Tesla’s assistance, has started selling a smaller, affordable Model S for $1.09 only...

9 toys to encourage and empower girls in STEM this summer. June 19, 2015 — Are parents part of the problem when it comes to encouraging girls to pursue STEM (Science, Technology, Engineering and Math)?...

Nintendo having to increase production estimates to keep up with Amiibo toy demand. June 18, 2015 — Demand for the video game company's real-world figurines that interact with video games, called Amiibo, still far outstrips supply...

Hasbro Vs. Mattel - Battle Of The Toy Soldiers. June 17, 2015 — Before the invention of iPods, kids played with actual toys, and that industry was (is) dominated by two major players...

Disney's launching a new line of augmented reality wearable toys. June 17, 2015 — Disney will bring Marvel’s Avengers to life in the real world this October through Playmation...

LeapFrog unveils tablet-based Imagicard learning games. June 16, 2015 — LeapFrog Enterprises is unveiling its newest kids educational platform today: a physical card set...

Large Outflow of Money Witnessed in Hasbro, Inc. June 16, 2015 — Hasbro, Inc. managed to eke out gains of 0.12% in intraday trade...

A Dinosaur Expert Reviews Terribly Inaccurate Dinosaur Toys. June 16, 2015 — Is it any surprise that those cheap plastic dinosaur toys are far from being scientifically accurate?...

'Jurassic World' to bring an early Christmas to the toy industry. June 15, 2015
— With several blockbusters slated for this summer, 2015 is expected to be a huge year for licensed toys...

The video game industry is growing old, lazy, and boring. June 15, 2015 — The average age of a “gamer” is 37. This is both a blessing and a curse for the video game industry...

Can It Get Worse For LeapFrog? June 15, 2015 — In a report published Monday, BMO Capital Markets analyst Gerrick L. Johnson maintained...

LeapFrog Enterprises Inc. Earnings Slump as Demand Evaporates. June 12, 2015
— LeapFrog Enterprises posted surprisingly weak fiscal fourth-quarter results today, as it endured a massive drop in demand...

Mom tells Target: Leave gender out of the toy aisle. June 12, 2015 — When it comes to toy building sets for kids, there's "building sets" and then there's "girls' building sets."...

Let kids learn by hacking their toys. June 11, 2015 — Children, unlike most adults, have imaginations that are unconstrained by either themselves or society...

Retail sales make a comeback in May. June 11, 2015 — Retail sales made a comeback in May. Retail sales rose 1.2%...

Genius Brands Continues to Expand the Baby Genius Consumer Products' Program. June 11, 2015 — As it prepares to debut a comprehensive Baby Genius retail program in September with dozens of new products...

Trial over Aqua Dots toy coated with date-rape-drug begins. June 10, 2015 — It was any parent's nightmare. A toddler, a presumably safe toy...

Lego apologizes for 'back-of-the-bus window-licker' toy. June 10, 2015 — The toy company Lego was the target of outrage recently after promoting...

Hazardous chemicals would be banned from toys, kids' clothes under proposed New York City Council bill. June 10, 2015 — Hazardous chemicals would be banned from toys' and kids clothes under new legislation...

JAKKS Pacific Announces Batman V. Superman Product Licensing Agreement. June 9, 2015 — Take a deep breathe, everyone. There will be plenty of Batman V. Superman, Dawn of Justice toys for...

Hasbro Showcases Global Franchise Brands, Stories, and Experiences at Licensing Expo 2015. June 9, 2015 — Hasbro, Inc. is set to arrive at Licensing Expo 2015 to spotlight its portfolio of global franchises, including the TRANSFORMERS, MY LITTLE PONY, NERF, MONOPOLY, and JEM AND THE HOLOGRAMS brands...

LeapFrog Enterprises (LF) Set to Announce Earnings on Thursday. June 9, 2015 — LeapFrog Enterprises (NYSE:LF) is scheduled to release its earnings data on Thursday, June 11th...

Disney To Launch Playmation Toy Series In October. June 5, 2015 — Disney’s consumer product division recently announced the launch of Playmation...

JAKKS Pacific (JAKK) Looks Good: Stock Moves 5.3% Higher. June 4, 2015 — JAKKS Pacific, Inc. was a big mover last session, as the company saw its shares rise over 5% on the day...

Meet the Chatty Robot Who Wants to Outsmart Every Other Toy. June 4, 2015 — Musio, a $599 prototype, is only the latest contender for smartest toy in the playpen...

Musio, a $599 prototype, is only the latest contender for smartest toy in the playpen. June 4, 2015 — Brick and mortar retailers — you know, the dinosaurs doomed in an increasingly digital world...

Activision supercharges Skylanders' game with new vehicles. June 3, 2015 — The next evolution of Activision's multibillion-dollar toys-to-life franchise Skylanders adds vehicles...

Why Google and Mattel are getting kids (and parents) wrong. June 3, 2015 — The shift in kids’ toys toward interactive, surveillance technology forgets that most children value creativity...

Toys 'R' Us Names IPO Veteran David Brandon As Its Next CEO. June 2, 2015 — Toys "R" Us Inc. appointed a new chief executive with little retailing experience but a track record...

'Lego Dimensions' has the toys, but 'Disney Infinity' is a better game. June 2, 2015 — The toys came to life, and it was cool when they did. Almost four years after Skylanders: Spyro's Adventure...

How Silly Putty Became the World's Most Malleable Toy. June 2, 2015 — A few days shy of Christmas 1968, the Apollo 8 mission blasted off from Cape Kennedy...

The incredible pay disparity facing black and Hispanic people in retail work. June 2, 2015 — Retail workers — sales clerks, cashiers and stock people — account for one in six jobs...

Hasbro CEO hints Bumblebee could get Transformers spin-off film. June 1, 2015 — The Transformers cinematic universe will soon expand far beyond the four films

Let's get phygital: Physical toys with digital interaction are a multibillion-dollar industry. June 1, 2015 — From G.I. Joe to Barbie to Treasure Trolls, collecting dolls and action figures has been a childhood rite of passage for decades...

Girson to Receive ASTRA Top Honor. June 1, 2015 — The American Specialty Toy Retailing Association (ASTRA) announced today that specialty toy retailer and industry leader Jonny Girson of The Learning Tree toy stores will be honored at Marketplace & Academy with ASTRA’s coveted Lifetime Achievement Award.

Paramount and Hasbro want Beyblades to be the next Transformers. May 29, 2015 — At first, Hasbro and Paramount couldn’t get enough of each other. They were so happy...

Tencent follows Sun Tzu and his Art of War is their bible. May 29, 2015 — There are two retailers that clearly dominate the video game space – Tencent and GameStop...



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