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August 2015 | Vol. XIV - No. 8
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Toys in the News: 8-31-2015


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Toys in the News is updated Mon-Fri at 9:15 am PST

Why Hasbro wants to crowdfund a gaming hit. August 31, 2015 — The leading toy maker is teaming up with Indiegogo in a contest aimed at designers...

Mattel aims for long-term improvement. August 31, 2015 — Things have been rough for toy maker Mattel, with revenue, earnings and profit margins shrinking...

The Slinky turns 70: Retro toy company from N.J. celebrates milestone. August 28, 2015 — Unless you have somehow lived an existence free of a certain metal coil toy...

Whimsical toy line recycles sweaters into stuffed animals. August 28, 2015 — What’s more comfy than a soft, snuggly sweater? A soft, snuggly sweater that’s been turned into an adorable stuffed animal...

What Science Says About How Kids React to Gender-Labeled Toys. August 27, 2015 — Recently, Target announced that it would soon “phase out gender-based signage” in several areas of their stores...

5 Films Inspired by Toys. August 27, 2015 — From action figures to trading cards to board games, some film favorites are rooted in the spirit of play...

Disney is going all-out to unveil the new Star Wars toys. August 26, 2015 — You’ll Obi-Wan to catch this mega-event. To ensure the marketing force is strong...

How LittleBits went from educational tool to high end retail. August 25, 2015 — When MIT Media Lab graduate and TED senior fellow Ayah Bdeir launched LittleBits in 2011, she had built something of a paradox...

FAO Schwarz and Toys “R” Us may team up at Brill Building. August 25, 2015 — Two of New York’s most iconic toy store brands aren’t playing around. FAO Schwarz and Toys “R” Us...

Disney previews its new princess, Moana. August 24, 2015
— The next Disney princess to travel on a voyage of self-discovery will be arriving next year...

A Happy Holiday Season Expected for Retailers. August 24, 2015 — Retail holiday sales will grow 5.7% this year—the biggest jump since 2011...

Why Mattel Has Greater Upside Than Hasbro. August 21, 2015
— As two of the top toy companies in the United States, Mattel Inc. and Hasbro Inc...

Millennials: a generation to make or break retailers. August 21, 2015 — Retailers looking to boost their businesses should start heeding the demands of millennials...

LeapFrog® Unveils New Android-based Kids Tablet, LeapFrog Epic™. August 20, 2015
— Created by the experts in children's tablets, the LeapFrog Epic tablet brings LeapFrog's vast award-winning selection of learning content plus amazing new interactive features to an Android-based consumer electronics tablet for the first time...

9 Star Wars Toys That Were Canceled Before Anybody Could Buy Them. August 19, 2015
— Star Wars merchandising is infamous for making a toy out of almost everything in the movies and beyond...

Toys 'R' Us, Other Retailers Remove Asbestos Crayons. August 19, 2015 — Toys "R" Us, Party City, Amazon.com and Dollar Tree answered lawmakers' urgent call to pull toxic asbestos crayons...

Toys "R" Us plans midnight opening for Star Wars toys. August 18, 2015
— Toys "R" Us stores across Western New York and the rest of the globe will host midnight opening...

Watch Out, Barbie: Crowdfunded Toy Startups Aren't Playing Around. August 17, 2015
— Millennial kids raised with pink toys for girls and blue ones for boys are transitioning...

Disney to open 'Star Wars' theme parks. August 17, 2015 — A galaxy far, far away is now closer than you'd think. Disney has announced it's building two huge "Stars Wars" attractions...

Should You Buy? LEGO Jurassic World. August 17, 2015 — This is actually four bite-sized games bundled together, based on the four Jurassic Park films...

Disney teases 'Finding Dory,' 'Toy Story 4' at fan event. August 17, 2015 — Beanstalks will grow, animals will walk upright, oceans will part, a forgetful fish will remember...

Insider Buying: Games Workshop Group PLC insider Rountree, Kevin Buys 4,000 Shares of Stock. August 14, 2015
— Games Workshop Group PLC insider Rountree, Kevin acquired 4,000 shares of the company’s stock...

Here's Why I Am Staying Away From JAKKS Pacific. August 14, 2015 — JAKKS Pacific hasn’t executed well on its licensing strategy over the years...

Star Wars adds to licensing force. August 14, 2015 — Disney-owned Lucasfilm is teaming up with seven A-list partners...

Cocaine Smuggling Ring Busted Using Minions And Frozen Toys. August 14, 2015 — In news that will rival that Dolph Lundgren starring in Kindergarten Cop 2 report for the most bizarre story of the day...

Solid U.S. retail sales bolster Fed rate hike expectations. August 13, 2015
U.S. retail sales rebounded in July as households boosted purchases of automobiles and a range...

Senior Executive Tim Kilpin Leaving Mattel. August 13, 2015 — Mattel Inc. is parting ways with another one of its top executives at a time when the struggling...

What the Toy Aisle Can Teach Us About Gender Parity. August 13, 2015 — When Target announced on Aug. 7 that its stores would be retiring signage that directed boys...

Mattel View-Master hands-on: Retro toy gets AR upgrade. August 12, 2015
— Mattel's rebooted View-Master won't be the only Google Cardboard headset around when it hits stores this October...

Mattel Toys Like He-Man, Barbie and Hot Wheels Get A Beautiful Art Show. August 12, 2015 — Odds are the toys you loved as a child are gone. Either your parents still have them, someone threw them...

The WalkCar is like a magic carpet that fits in your laptop bag. August 11, 2015
— Forget the bulky Segway - could the next big innovation in mobility be the WalkCar?

Toys that can be customized are all the rage. August 11, 2015
— Kids have always wanted their toys to be special, unique to themselves. For years, though...

Smart Technology for Toys Can Revolutionize How Children Learn and Develop. August 11, 2015 — Technology is now revolutionizing an industry that was long one of the most resistant to its wiles...

Target will stop separating toys, bedding by gender. August 10, 2015
— Two months ago, an Ohio mom's tweet went viral when she called out Target for separating "building sets"...

Hasbro makes big gains on rival Mattel, pursues toy tech innovations. August 10, 2015 — Hasbro, Inc. of Pawtucket, RI, is one of the largest toy and board game...

Lionsgate and Hasbro Team for Animated My Little Pony Movie. August 7, 2015
— Lionsgate and Hasbro are teaming up to prove that "friendship is magic" as the two companies are developing a big screen...

Unscrambling the trial judgment of Mattel v Zynga in the Court of Appeal - A Case Update. August 7, 2015 — By way of reminder, JW Spears & Son own the rights and produce and market the board game Scrabble and is itself owned by US toy manufacturing company Mattel...

WookieeLeaks: Toys-R-Us Stores Will Open at Midnight to Debut First 'Star Wars: The Force Awakens' Toys. August 7, 2015 — There are few film franchises in existence that can justify having their own holiday...


This Toy Dinosaur Uses IBM’s Watson as a Brain
. August 6, 2015 — What is green, very small, sounds like Yoda, and boasts boundless wisdom?...

Activity Toy Recalled Due to Chocking Hazard. August 6, 2015 — About 2,700 of the'My Snuggly Ellie Activity Toy' are being recalled in the U.S. because the wooden ring on the toy can break into small pieces...

Retail's 25 Top Execs Average $14 Million Pay, But Few Women Make The List. August 5, 2015 — Despite the retail sector being driven by the purchasing power of women, there are still relatively few...

New Star Wars Product To Launch At Toys R Us With Midnight Opening Events. August 5, 2015 — The Force hasn’t awoken just yet, but Toy R Us is getting ready to stir the sleeping giant with new updates...

How reading to your children now can change their lives – forever. August 5, 2015 — When parents read to their children the difference shows in children’s behavior and academic performance...

Retailers to pay New York $300,000 in toy gun settlement. August 4, 2015
— Retailers including Walmart, Sears and Amazon have agreed to halt the sales of realistic-looking toy guns...

Plush Toy-Maker Creates "Cecil the Lion" Beanie Baby. August 4, 2015 — Toy-maker Ty Inc. has created a "Cecil the Lion" Beanie Baby to raise funds for animal conservation efforts

Hasbro and Warner Bros are teaming up for a Dungeons & Dragons movie. August 4, 2015 — It’s been a long time coming, but – finally – Dungeons and Dragons will be heading to the big screen...

Why Parents Should Put a Toy Chicken on Their Heads. August 3, 2015
—  Parents who joke and pretend with their toddlers are doing more than just play...

Hispanic consumers – a neglected major factor in the toy space. August 3, 2015 —  When you walk down the toy aisles of any major retailers you will get the impression that North America's population is totally white...

Hasbro’s Irish profits up 10% despite €3m slump in sales. August 3, 2015 —  The Irish business of games giant Hasbro has reported increased profits for 2014 despite...

Toys 'R' Us Facing Credit Insurance Woes As It Restructures. August 3, 2015 —  Insurance companies are cutting back on their coverage of Toys "R" Us Inc. suppliers...

RedwoodVentures Sues to Protect its IDO3D Brand of 3D Drawing Products. July 31, 2015
—  RedwoodVentures, Ltd., an innovator in the toy and 3D Drawing categories, today announced that it has filed a lawsuit in the United States District Court for the Western District of Arkansas against Irwin Toys, Ltd. and Tech 4 Kids, Ltd. and their affiliates.

'LEGO' Documentary Directors On The Gender Imbalance Of Toys. July 31, 2015 — LEGO has been heralded as one of the few gender neutral toys on the market, yet the company came under fire...



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