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September 2015 | Vol. XIV - No. 9
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Toys in the News: 9-30-2015


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Toys in the News is updated Mon-Fri at 9:15 am PST

Kids Learn STEM Through Fashion Design. September 30, 2015 — A science, technology, engineering and math company offers 3-D printing, robotics and other enrichment courses...

Jakks Pacific inks deal to make Powerpuff Girls costumes. September 30, 2015 — Toy maker Jakks Pacific Inc. has signed a multi-category licensing agreement...

Here's How A Play-Doh Movie Could Work For Hasbro. September 30, 2015 — Drawing from the "Immersive Entertainment" and "Storytelling" component of its brand blueprint strategy...

National Toy Hall of Fame unveils 12 finalists for 2015 class. September 30, 2015 — Twelve toys enter, but only two will become members of the National Toy Hall of Fame...

Did Hasbro’s Verrecchia Have a Conflict When He Voted to Fund $75M to 38 Studios. September 29, 2015 — In 2007, Hasbro signed a major partnership agreement with Electronic Arts (EA) — an agreement that would help transform...

The Secrecy Surrounding New Star Wars Toys Is Even More Intense Than You Imagine. September 28, 2015 — The mega-merchandisers behind the Star Wars tie-in empire have not yet begun to toy...

Yu-Gi-Oh! Licensed by USAopoly for Games and Product Lines Distributed in the United States and Canada. September 27, 2015 — K Media, the Konami Digital Entertainment, Inc. subsidiary managing the licensing and marketing of the Yu-Gi-Oh! brand, today announced a non-exclusive licensing agreement for the franchise with USAopoly...

Hasbro Cashes In On Bronies With $100-Plus 'My Little Pony' Toy Line. September 27, 2015 — The newest line of My Little Pony toys is definitely not for kids...

The case for gender-neutral toy marketing. September 24, 2015 — Remember when Target announced it was phasing out gender-based signs in some departments?...

Disney brings 'Star Wars' to new 'Infinity Toy Box' app. September 24, 2015 — Disney just rolled out the mobile version of its latest game in its Disney Infinity series...

Creative Crowdsourcing Site Plays With Mattel Toys. September 23, 2015 — Mattel is working with Tongal, an online community of artists, to create fresh videos featuring...

Barbie to Debut New Zendaya Doll: 'When I Was Little, I Didn't Have One That Looked Like Me'. September 23, 2015 — Zendaya's buzzy Oscar look is about to be immortalized...

Mattel Appoints Four New Key Executives. September 22, 2015 — Mattel announced the appointment of four executives to key senior roles enhancing the company's leadership...

The Best Toys and Tech of Tokyo Game Show 2015. September 22, 2015 — Tokyo Game Show 2015 showcased awesome new gaming hardware this year...

For the first time, NYC Toy Fair will let kids in on the fun. September 18, 2015 — After 113 years, the event is adding a kid-friendly occasion...

Toys 'R' Us Hiring Fewer Seasonal Workers, Target And Walmart Holding Steady. Will Service Suffer? September 18, 2015 — The all-important holiday season is bearing down upon us...

G.I. JOE Creator Looks To Reclaim Ownership From HASBRO. September 17, 2015 — G.I. Joe inventor Stan Weston is going to court in an attempt to reclaim ownership rights...

Toys R Us Loses Hundreds of Millions of Dollars, Again. September 17, 2015 — Pounded by Amazon.com Inc. (NASDAQ: AMZN) and big-box retailers like Wal-Mart Stores Inc...

Retail Sales in US Rise as Consumers Unshaken by Turmoil. September 15, 2015 — Retail sales in the US climbed for a second straight month, a sign consumers may be looking...

ASTRA Names New President. September 15, 2015 — Kimberly Mosley, MBA, CAE has been appointed President of the American Specialty Toy Retailing Association (ASTRA), its Board of Directors announced today. Mosley is coming to ASTRA from the American College of Healthcare Executives.  She will assume the role of President on Monday, September 28, 2015.

A Fund Manager Sticks With Mattel for the Long Haul. September 14, 2015 — It has been a rough year for Thyra Zerhusen. The lead manager of the $4.6 billion...

History of toy vehicles easy to figure out. September 14, 2015 — Toys are fun to use, but they also are learning tools. What child wouldn't want a toy tractor...

Former Schindler, L'Oreal exec to lead Toys R Us' human resources. September 14, 2015 — Toys R Us Inc. has named a new head of human resources, it announced Monday...

Toys-to-life: what’s coming next. September 11, 2015 — Dizzying number of toys-to-life products are coming out in the next six weeks, featuring the biggest entertainment names...

Kovel: Toys as learning tools. September 11, 2015 — Toys are fun to use, but they also are learning tools...

Toying With Gender-Neutral Labels. September 11, 2015 — In mid-August Target made headlines after announcing a phase-out of gender-based signage in certain children’s sections...

18 Toys and Board Games Currently Being Turned into Movies. September 10, 2015 — Barbie, Clue, Playmobil, Monopoly? They're all on their way to the movies...

JAKKS Pacific and NantWorks Announce Continuation of DreamPlay Toys Joint Venture. September 10, 2015 — Jakks Pacific, Inc. and NantWorks LLC announced the renewal for an additional three years through September 2018 of their DreamPlay Toys LLC joint venture...

Toys ‘R’ Us reveals top 15 toy list for holiday 2015. September 9, 2015 — Toyland has gone high tech. Toys “R” Us dropped its 2015 Holiday Hot Toy List on Monday...

It’s a trap! Sphero's BB-8 is more than just a toy. September 9, 2015 — An early-stage conversation with Sphero CEO Paul Berberian reveals the robotic ball is just the beginning...

Don’t let the toys do the talking: The case of electronic and traditional shape sorters. September 9, 2015 — Remember when toys were just toys—when children infused them with life...

The decline of play in preschoolers — and the rise in sensory issues. September 8, 2015 — Here is a new post from pediatric occupational therapist Angela Hanscom, author of a number...

'Star Wars,' Tsum Tsums and 'Descendants': A Preview of Disney’s Holiday Toys. September 8, 2015 — In a surprise to no one, Disney will be filling lots of stockings with "Star Wars" and Marvel merchandise this holiday season...

Hands-on with the new Star Wars toys. September 4, 2015 — The next Star Wars film doesn’t open until December, but Disney took the wraps off...

Ride a Barbie Jeep...to College? Why not? September 4, 2015 — This college student didn't let not having a license stop her from driving to class in style...

Activision-Blizzard: Up 40%, Where Do We Go From Here? September 4, 2015 — Activision-Blizzard seems to have finally cracked the code to mobile gaming...

Lego Surpasses Mattel As World's Largest Toymaker. September 3, 2015 — Do you know those small, many-colored plastic blocks that when stepped on, cause immense pain...

The changing toy landscape in the U.S. September 3, 2015 — Gurus and experts – there is this talk about how the toy space is changing...

Disney Is Going to Sell a Lot of Star Wars Merch. September 3, 2015 — Starting yesterday and continuing today, the Star Wars Youtube channel is livestreaming a product rollout...

Privacy Concerns Raised Over Kids’ Apps And Websites. September 3, 2015 — Given the sophisticated tracking technologies embedded into so many digital products and services...

Fox News anchor Harris Faulkner sues Hasbro over toy hamster with same name. September 3, 2015 — An anchor for Fox News is suing Hasbro for more than $5 million over a toy hamster that shares her name...

'Star Wars' Toy Rush Begins With 'Disney Infinity'. September 1, 2015 — When it comes to "Star Wars," some aliens in a different galaxy said it best: Resistance is futile...

The engineered dreams behind your favorite toys. September 1, 2015 — Remember how much joy you got out of your toys as a kid? Of setting up intricate battles between...

Why Hasbro wants to crowdfund a gaming hit. August 31, 2015 — The leading toy maker is teaming up with Indiegogo in a contest aimed at designers...

Mattel aims for long-term improvement. August 31, 2015 — Things have been rough for toy maker Mattel, with revenue, earnings and profit margins shrinking...



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Justina HuddlestonWriter's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author

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