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April 2016 | Vol. XV - No. 4




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SOCIAL MEDIA STRATEGIES AT ASTRA MARKETPLACE & ACADEMY


The American Specialty Toy Retailing Association (ASTRA) announced that independent toy retailers registered for the full ASTRA Marketplace & Academy will have access to over 30 hours of professional education with five hours dedicated to sessions designed to strengthen their use of social media.  

“Technology-driven tools for specialty toy retailers to reach customers and manage staff are getting better all the time,” notes Kimberly Mosley, President of ASTRA.  “This year’s Academy will help store owners learn how to tighten up their messaging and then amplify their social media outreach to customers and staff.  It’s all part of ASTRA’s strategic commitment to support the adoption and leveraging of technology solutions that will strengthen retailers’ businesses.”

Sessions that feature messaging and social media strategies include:

  • Don't Just "Like" Facebook, Love It!
  • Social Media Strategy: Your Digital Playbook
  • Instagood Retailer Instagramming
  • Google+: Socializing Your Internal Communication

In addition, other breakouts at ASTRA’s Academy cover business operations, financial management, industry trends, channel relationships, and additional sales & marketing issues. ASTRA’s Marketplace & Academy will be held June 5-8, 2016 in Denver, Colorado. Visit www.astramarketplace.org to register.




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