Most Viewed TDmonthly Magazine Stories (Past 12 Months)
1.
4 Common Patenting Mistakes and How to Avoid Them As is commonly known, patent rights confer a limited monopoly. It affords the patent holder the exclusive right to make, use, sell or offer for sale any patented toy for a period of 20 years from the earliest filing date of the patent...
7/1/2012
2.
Brand Planning: Protect Your Trademarks and Intellectual Property Toy manufacturers generally have very large trademark portfolios, which tend to accrete over time. Therefore, it is valuable to take time to view them from 30,000 feet to find out what to prune, what to add, and where to focus marketing energy and dollars...
Brand Planning: Protect Your Trademarks and Intellectual Property Toy manufacturers generally have very large trademark portfolios, which tend to accrete over time. Therefore, it is valuable to take time to view them from 30,000 feet to find out what to prune, what to add, and where to focus marketing energy and dollars...
10/1/2012
4.
4 Common Patenting Mistakes and How to Avoid Them As is commonly known, patent rights confer a limited monopoly. It affords the patent holder the exclusive right to make, use, sell or offer for sale any patented toy for a period of 20 years from the earliest filing date of the patent...
7/1/2012
5.
America Invents Act: Challenging Patents, Post Grant Review, and More The next wave of the newest patent laws (America Invents Act (“AIA”)) rolls into effect September 16, 2012. In preparation, the USPTO recently announced proposed rules for implementation. The proposals bring a mix of good news and bad news...
4/1/2012
6.
Designing and Submitting Toy Inventions I once pitched an idea for a wearable racetrack to a toy company. I thought it would be a great fit. It wasn’t. Turns out the product wasn’t themed correctly and the cost was too high. Luckily, I was able to talk with the manufacturer and redesign and simplify the product, and then execute a viable idea for the company that would fit...
4/1/2012
7.
Event Marketing Guru’s Corner: Selling Too Much The pure, anecdotal sales pitch is dead, and few observers are mourning its passing. Have you noticed how difficult it is for anyone with the word “sales” in his or her title to get a simple appointment?...
2/1/2012
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Requirements and Caveats of the AIA's "Prior User Rights" Many new AIA provisions will be phased in over the next fifteen months, and implementation details are currently under study to make the transitions go as smoothly as possible...
Toys"R"Us Acquires Existing Operations in SE Asia Toys"R"Us, Inc. and Li & Fung Retailing today (11/01/2011) announced they have entered into a joint venture agreement for the Toys"R"Us(R) business in Southeast Asia and Greater China...
11/1/2011
12.
Robert Eckert Retires as Mattel CEO Mattel, Inc., the world's largest toy company, today announced that Robert A. Eckert, 57, has informed the Board of Directors of his decision to retire as chief executive officer...
11/1/2011
13.
Serious Falls Continue from Bumbo Baby Seats Due to the serious risk of injury to babies, CPSC and Bumbo International Trust of South Africa ("Bumbo International") are urging parents and caregivers to never place Bumbo Baby Seats on tables, countertops, chairs...
11/1/2011
14.
Are You Really Ready For PR? Part 1 Many toy or game companies see others using public relations successfully, whether they are companies with a full-time, in-house employee managing their PR, working with an outside PR agency or freelancer, or both...
