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Articles by Stacey Wiebe


Bringing Up Baby, Bebe, Bambino (2/1/2006)
With the popularity of multicultural toys on the rise, retailers and manufacturers who’ve jumped on the global product bandwagon say their products are selling like hotcakes.

How Stealth Marketing Can Improve Store Sales (1/1/2006)
When it comes to breathing new life into an established toy store, it can be a real challenge to dream up rewards for loyal customers, incentives to attract new patrons and ways to get a leg up on the competition.

Brand New World Takes Fresh Approach (12/1/2005)
Doing what you love has a way of paying off — especially if your name happens to be Kathy Palker. For Palker, the energetic vice president of sales and marketing for Brand New World, a company that designs educational toys for kids in childcare and school, making a career of what she loves has led to one success after another.

Furniture That’s Built to Last (10/1/2005)
Retailers and manufacturers who sell sturdy, multiple-use kids’ furniture are meeting the needs of parents and kids alike by making items in creative, vibrant styles.

Taking Sales Sky High (7/1/2005)
They’re sleeker and cheaper than ever before, but are radio-controlled model airplanes attracting new consumers?

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