Baby Blanket ® faces SPF 45+ Lotion provides maximum UVA/UVB protection from the sun's damaging rays for delicate facial skin in a convenient tube. It's great for those sensitive areas — face, nose, and chubby cheeks. Dermatologist tested to be Non-stinging, hypoallergenic, non-comedogenic, paba-fee and waterproof.

Head to Toe Sunblock protection! Great for beach, travel and diaper bag. Kit includes: (1) 2 oz Convenience Spray SPF 45+, (1) 1 oz 'faces' SPF 45+, (1) 2 oz Tender Scalps Spray SPF 45+, (1) .80 oz Towelette SPF 45+.

The Pacifier Place holds two pacifiers of any size and attaches to all cribs for easy accessibility. It enables parents to quickly locate pacifiers for infants. It also allows babies, from the age of six months and onward, to independently access pacifiers rather than calling for the caregiver. This product enables children to become more independent, while also helping to foster their development of fine motor skills, hand eye coordination and range of motion. Using pacifiers may reduce the risk of Sudden Infant Death Syndrome (SIDS). Launch date: April 2007.

This nasal spray kit is gentle, hygienic and safe for babies to use. The easy-to-use kit features disposable nozzle pieces with soft, flexible tips, all packaged in a travel bag. Each set comes with three nozzle pieces, with ten-count refill packs available separately. “Cleanoz…[features] unique, patented disposable nozzle pieces, which a caregiver can simply discard,” Ubimed Marketing Director Samuel Lippman told TDmonthly. “No cleaning up necessary!” Launch date: March 2007.

This watch features a 110 decibel emergency alarm, a high-intensity SOS light signal, a Safe & Secure watch band, parental alarm controls and a child ID label on the back. It comes with three interchangeable faceplates (metallic silver, pink flowers and hearts in lime), a lightweight safety flashlight that snaps onto the watch band, an educational safety DVD and a video that helps parents set up the watch. Styles for boys ages 5 to 8 and for boys and girls ages 9 and up are also available. This product received a 2007 iParenting Media Award and was named to Dr. Toy’s Best Products List for summer 2007.

Triggered by movement or impact, the water-resistant Britepack sets off a pattern of LED lights and shuts off when not in use. An added fun feature to an ordinary school item, the Britepack serves as a safety feature in urban areas so kids can be more readily seen in traffic or other low-light situations. Designs are available in various styles and sizes and include 16” wheeled and non-wheeled (all Britepacks are equipped with shoulder-straps) for toddlers, kids and adults. "Parents who worry about their kids carrying a heavy backpack often lean towards rolling bookbags…unfortunately, kids don’t think they’re very cool," Christine Simmons of Tomorrow Inc's media department told TDmonthly. "But with the Britepack, parents get what they want (a safe bookbag that can also be seen at night) and kids get what they want (a trendy and fun school accessory)!" Launch date: December 2007.

The Wild Safari® Dino Pterosaur is authentically sculpted, hand painted and phthalate free. Each Safari dinosaur replica includes 5 language educational information to educate children about the dinosaur species that used to inhabit the earth. Replica size: 4.25” L x 1.25” H. View our entire collection at www.safariltd.com

Designed to teach children healthy hand-washing habits, SquidSoap works by applying a small ink mark on a person's hand when they press the pump to dispense the soap. The ink is designed to wash off after the hands are washed for about 15 to 20 seconds — the time recommended by most doctors. SquidSoap is fun for kids and makes hand washing more like a game. Also, the very stretchable squid toy is a blast to play with and will provide hours of entertainment.

Keep them together, keep them safe. This new walking rope helps keep children in line and together on field trips, crossing parking areas or going room to room. Made of sturdy nylon webbing, the walking rope has 12 colorful handles that are easy to grasp and large loop handles on each end for teachers. Each walking rope has an easy to use sewn-in Velcro™ strap to attach an additional walking rope. Machine washable. 104” long.

Along with the usual accoutrements, like bandages and antibiotic ointment, the Medibag includes some very useful items for family accidents.  Based on extensive research and family focus groups here are some of the items that make this first-aid kit a unique and powerful aid for families:  a quick-action first-aid flip chart,  CD that tells parents how to safety proof a home, eye-wash to remove debris, insect sting relief pads, Kids QR™ to instantly stop excessive bleeding, exam gloves, and babysitter pad. It's all packaged in  a state-of-the-art, patented compartment system that looks like a kid-friendly doctor’s bag.  It's a multiple award winner.

Julie Clark, founder of The Baby Einstein Company, and John Walsh, host of America’s Most Wanted, have created The Safe Side to give parents simple, fun and interesting ways to discuss difficult topics with their children. Stranger Safety is a laugh-out-loud video that kids will love watching again and again. As they watch, important safety tips are presented by Safe Side Superchick, the zany lead character, in ways kids can understand and remember. Following The Safe Side credo – Smart. Cool. Safe. – children are empowered to make good decisions in potentially harmful situations. The Safe Side creative team includes Julie, John, production members from the Spy Kids movies and an upbeat, danceable theme song by Gary Greene of Hootie and the Blowfish, all of whom are parents of young children. It's also available on VHS. READ MOM REVIEW

Parents and teachers can eliminate back strain and injuries while teaching kids ages 8 months to 8 years old to walk by using the physician endorsed Walk-O-Long. All they need to do is wrap the sturdy, cushy tube around their child’s chest and under the arms, secure the safety latch and adjust for fit. The Walk-O-Long gives little ones self-confidence, helps them achieve balance, coordination, practice motor skills and provides safety. It is ideal for that first hike, going down a slide for the first time, playing by the waters edge, learning to roller/ice skate and ride a bike, rehabilitation, or for children with special needs. Injuries that commonly occur when adults accidentally pull a child’s arm or wrist too hard are eliminated with the Walk-O-Long. It weighs only 8 oz and is strength tested for over 650 pounds. View Demo Video

Boxes of CD ROM and Flash Cards - "The goal of the National SAFE KIDS Campaign is to help prevent unintentional injuries". Called "a must have software gem" by Jinny Gudmundsen, editor of Choosing Children’s Software magazine, this unique CD ROM and flash cards are perfect for at home or in school. For ages 3-8, these interactive learning tools teach children in a fun way how to safely react to challenging situations that they may encounter. (CD ROM and Flash Card Gift Pack SRP: $36.95, Retailer: $19.95)