These puppies zoom around on the floor, and know to turn around when they reach a wall. They make cute noises, too. Slightly larger than the Zhu Zhu Hamsters, a variety of play sets are available for the Zhu Zhu Puppies.

Made of soft, tactile skin that enables lifelike movements, girls can poke and squeeze a Fijit Friend for a verbal reaction.  With word recognition capability, Fijit Friends can understand and respond to more than 30 verbal commands, culling from more than 150 built-in phrases and jokes. Girls only have to turn up the music dial to transform their Fijit Friend into a dancing machine. With Beat Detection functionality, Fijit Friends can recognize different types of music and perform different dance moves for each beat. Fijit Friends includes four original songs of their own. Fijit Friends come in an assortment of four that each feature distinct colors, voices, ears and personalities and feature integrated Sonic Chirp technology - special audio coding embedded into an external device or media platform (mobile applications, webisodes, television commercials and more), that when detected by Fijit, triggers various programmed reactions. Launch date: Fall 2011.

These colorful mix and match activity sets stimulate creativity, and imagination. This durable play set comes in a sturdy gift/hold all box, with four 'Look at my Creation' display boards. "With this product offering 4 different display boards to go with the different pieces this product offers a very large variety of options to children, allowing them to be more imaginative with their creations," Jack Wiggins, sales executive at Meadow Kids, told TDmonthly.

These interactive kits offer introductory creative craft to children. They encourage step by step design, crafting skills and a creative sense of achievement. "Once assembled, the 3 different hand puppets can be used to create stories and play many other imaginative games, giving the product a much longer lifespan and room for creative play," Jack Wiggins, sales executive at Meadow Kids, told TDmonthly.

These interactive kits offer introductory creative craft to children. They encourage step by step design, crafting skills and a creative sense of achievement.

A straw that naturally transforms white milk into bold and delicious flavors. When kids drink milk through the Got Milk? Magic Straws, the milk becomes flavored and colored. "Parents and kids from 2 to 99 buy them year-round and it's completely new to toy stores with no competition," Paul Henson, CMO of Food Market Merchandising, Inc, told TDmonthly. Launch date: January 2010.
— In a late Summer 2012 survey, three out of 12 retailers told TDmonthly that these were one of their top-2 bestselling candy items.

ActionJetz are cool diecast planes that each come with a Secret Game Code Card. With it, kids and paretns can chat, play and learn new stuff in the Online World of ActionJetz. Choose from the wide range of die cast planes which are about 3-6 inches small to collect.

Sqwishlanders – they are cute, they are collectible, they are fun – a craze every parent can afford to support and you don’t have to go far to find one. Available at those ubiquitous red vending machines found in every supermarket, convenience store, arcade and malls across America, put your quarter in, crank the handle and wait and see what comes out. The surprise of the catch is just part of the fun. Once you open the capsule and see which Sqwishland® character has been dispensed, a fortune cookie style secret code will reveal yet another surprise, an unknown bounty of virtual game cash will be discovered when the code is entered on line.

Chatimals are the latest in hamster entertainment. Just speak to Chatimals for up to 60 seconds and they will repeat what you say back to you. Available in hamster and meerkat varieties.
— Jenny of Mummy Reviews brought Oscar the Chatimal home and shared that her son “just giggles at it over and over again and it giggles back.” She reported great success using Oscar “to repeat instructions for our Little Garden Helpers when I need them to do something for me.”
— In her video review of Chatimals Oscar, Bubbles from Sweet Craftiness told of her son playing with Oscar and his grandfather; the hamster’s mimicry “had everybody in stitches,” young and old alike.

These spinning bears go round and round when baby pushes the knob on top. The brightly colored spinning top is made of sturdy plastic and has a flat bottom that sits flat on the floor. A fun toy for learning about cause and effect and for making things happen.
Awards:  Oppenheim Toy Portfolio Best Toy Award, Platinum, 2010.

An update of an old favorite, this high chair toy has a big suction cup to fasten on the high chair or it can be detached from its stand and used for two handed play. The bold contrast spinners are sure to attract visual attention and delight babies who love the power of toys that they activate with ease. There are two see-through balls with spinners inside and bright colored clackers that invite exploration by little fingers.
Awards:  Oppenheim Toy Portfolio Blue Chip Classic Award Winner, 2009.

TamaTown is a revamped version of the Tamagotchi virtual pet. It includes the original nurturing play pattern and character customization, along with additional features including a larger egg, and interchangeable design sheet and a more detailed display. TamaTown is a base for Tama characters, sold separately. Tama characters can be attached to activate character-specific new games.

This wooden children's rocker is hand-painted in blues & red and features a rocket theme. The seat back features the words "Reach for the Stars" along with spinning planets, stars and a photo frame for the little astronaut's picture that holds a 4" x 6" photo. The rocker armrest has a joystick that moves as it plays the sound of a rocket "blasting off" (sound effects can be turned off). A tiny space shuttle moves along the base of the chair as the child rocks. A special understamp beneath can be personalized by the gift giver. A photo greeting card is also included.

This wooden children's rocker is hand-painted in pastel colors and features storybook characters from the classic nursery rhyme "Hey Diddle Diddle." The seat back has a working crescent moon clock with a cow jumping over the moon. The seat has a picture of a dish and spoon, and underneath is a special understamp for personalization. A photo greeting card is also included.

These colorful critters "come to life" when placed upon their "happitats," rolling, popping open, or blinking their eyes. Each Zooble comes with stickers for customization.

Kids can connect this cuddly pet into a computer and use her secret code to unlock an exclusive online community. They can connect and play games with friends, make new virtual pets, go on exciting adventures and much more.
 — As of 9.13.2010, this product had 4 out of 5 stars from 5 reviews on Walmart.com and was listed as a top-rated plush toy. PROS: Well-priced and interactive.

This musical bee baby learning toy is designed to teach basic numbers, shapes and colors. Children can shake the bee to see a playful flashing light and hear upbeat melodies, or be soothed to sleep with a soft glowing light, lullabies and nature sounds. The sound sensor automatically activates the musical bee to put fussy babies back to sleep.
 — As of 9.13.2010, this product had 5 out of 5 stars from 127 reviews on Walmart.com and was listed as a top-rated toddler toy. PROS:  Safe, well-made, engaging and keeps children busy.

Featuring character favorites Max and Ruby, the beloved Rosemary Wells classics come to life in this two-disc collection. Kids can collect the entire library of Scholastic Storybook Treasures and read along on screen with their favorite classic children's stories through this DVD.

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What mystery material is on a toothbrush? Where is the coldest place on Earth? Why are frogs famous for being slimy? This kit’s 12 activity cards reveal all. "This deluxe kit combines our You-Track-It Weather Lab, Indoor Outdoor Microscope and Extreme Secret Formula Lab all into one," SmartLab Toys Director of Sales and Marketing Darcy Morris told TDmonthly.

With this kit, kids can explore the science behind weather using this interactive station to track wind, rain and temperature. Five experiments take children from challenging the local weatherman to predicting the weather using crickets. "A full-on forecasting station," SmartLab Toys Director of Sales and Marketing Darcy Morris told TDmonthly.

Scopey the Dog is a unique character whose adventures are designed to bring environmental awareness to readers. The product line includes a plush toy, microscope toy and multiple activity books. Scopey the Dog has "Scopey Sense" built-in to magnify micro-images in the books, or magnify any object to 50x the original size on a TV or computer screen.

This realistic interactive lawnmower features mower, gas and oil sounds, as well as voice prompts to check oil and gas. It includes rotating grass clippings and a fold-down handle for storage, and requires two AA batteries.
— As of August 25, 2010, this product had 3.5 out of 5 stars from 17 reviews on Amazon.com. PROS: Interactive and appeals to toddlers. CONS: Not very portable, and some parents complained the handle does not stay up.

This detailed, movie-size figure measures 14" tall. Woody comes with an interactive cowboy hat — he knows if it’s on or off — and speaks over 25 phrases. He comes styled with a cowboy hat, boots, a vest with badge and a belt with buckle
— As of 8.24.10, this product had 4 out of 5 stars from 2 reviews on Target.com and was listed in the top 30 best-selling toys and games. PROS: Interactive.

With the LeapFrog Chat & Count Phone, children can sing along to songs about counting and phone routines, explore more than 15 phone activities and call on Scout for learning fun as they trade calls and voicemails. Parents can connect to the online LeapFrog Learning Path for customized learning insights and ideas to expand the learning.
  — As of 8.16.10, this product had 4 out of 5 stars from 9 reviews on ToysRUs.com and was listed No. 33 in best-selling toys and games. PROS: Interactive, educational, engaging. CONS: Some parents felt the product features too few activities.