When elephant asks, “do you want to be my friend?” kids will shout yes and give him a squeeze. This vibrantly blue/green elephant measures 11 inches and features multicolored feet and a pastel tip on his trunk. Launch date: Spring 2010

This bright red lady bug has a smile on her face and measures 11 inches from her antennae down her back. Kids love to cuddle with her in the nursery or in the stroller. Launch date: Spring 2010

What’s black and white and read all over? It’s Panda Bear and he’s one of the many literary characters youngsters can cuddle with as Mom or Dad reads their favorite storybook. Panda measures 11 inches and sports a multi-colored belly and ears! Launch date: Spring 2010

From the 1967 classic, Brown Bear, Brown Bear, What Do You See? comes this loveable, huggable 11 inches of soft bear. Notice his colorful ears and paws reminding young readers of the marvelous kaleidoscope of colors in Eric Carle’s picture books. Launch date: Spring 2010

This Very Hungry Caterpillar really knows how to wriggle around the house and into your child’s heart. Soft and colorful, this 7-inch bundle is stuffed with “beans” for easy grasping by little hands. Launch date: Spring 2010

What do you see? Why, it’s adorable pictures of my family and me! Surprise your favorite cutie with a photo cube of fabulous photos tucked into this soft plush cube. Launch date: Spring 2010

Make room on the bed or couch for this big fellow measuring 18 inches tall. Elmer is quite handsome with his patchwork of yellow, orange, blue, white, pink and more vibrant colors – just like in the storybook. Made of the oh-so-soft plush by award-winning Kids Preferred.

Kids can create their very own patchwork of colors directly on Elmer. He starts out plain white and awaits your imagination to make him stand out in the herd. Wash him off to return to the black and white canvas to color again and again! Awards: Creative Child Coloring Product of the Year 2010

This 40-piece puzzle includes every color in Elmer’s patchwork! Open the jigsaw puzzle carrying case and spill all of the pieces on a flat surface. When all finished playing, scoop up the pieces and store for another day of fun.

She’s 12 inches of huggable pink plush with an endearing smile and purple hair bow. It’s easy to see why she is one of Elmer’s best buddies.

Cousins Elmer and Wilbur had never seen a pink elephant until they meet Rose. This 8-inch rosey pink elephant, with her purple bow, blushes easily, just like in the classic storybook. Her shy smiles make a perfect companion to snuggle with, as Mom or Dad reads the picture book again and again.

Measuring 15 inches square, baby will snuggle against the soft fabric as a security blanket, or under it as a warm covering or just grasp it as a cozy companion to carry in the car or the stroller.

A fabulous baby shower gift or one to welcome home a bundle of joy, this jumbo 32-inch bunny is sure to delight baby every time he opens his sleepy eyes. pat the bunny’s sweet smile and peach ears are complimented by a wide turquoise neck bow. The oh-so-soft plush will make everyone in the house want to pat the bunny again and again.

The children’s classic, Guess How Much I Love You, introduces Little Nutbrown Hare and his Dad in a snuggly bedtime story. Measuring 5.5 inches, this soft plush disc will keep baby active and occupied when attached to a high chair, stroller or car seat. More than a half-dozen little labels, many made with a crinkly sounding fabric, captivate little ones and offers plenty of variety to keep them busy. Press sound chip to hear “I Love You” and a kissing sound.

The children’s classic, Guess How Much I Love You, introduces Little Nutbrown Hare and his Dad in a snuggly bedtime story. With outstretched arms, this 6-inch Little Nutbrown Hare will tell you how much he loves you! Press his tummy to hear “Rock a Bye Baby” and activate the lights in his ears. Attach this plush toy to the stroller, the car seat or the crib for an entertaining encounter with one of literature’s most endearing characters.

Featuring colorful scenes from the classic storybook, Guess How Much I Love You, this soft block has a few surprises for baby. Discover a mirror, teething ring, strips of colored fabric, stimulating crinkling sound and a green gingham handle for carrying from stroller to crib to car.

The children’s classic, Guess How Much I Love You, introduces Little Nutbrown Hare and his Dad in a snuggly bedtime story. Little Nutbrown Hare has been transformed into 14 inches of oh-so-soft plush. As a blanket buddy, he’s sure to amuse and soothe your little bunny day or night.

Cars Toons Frightening McMean by MATTEL mixes monster trucks, wrestling, and the Disney/Pixar film “Cars” into one fun package. In the Cars Toons shorts (currently shown on Disney Channel, Disney XD and Disney.com), the tow truck Mater tells tall tales that inevitably get his friend Lightning McQueen into some sort of jam. This toy features Lightning in his Frightening McMean monster truck wrestling persona. Frightening has push and play action, giant wheels, and authentic phrases. Launch date: August 2010.

DreamWorks Animation’s “How to Train Your Dragon” tells the story of an unlikely friendship between a Viking boy and a dragon. SPIN MASTER, DreamWorks, and Walmart have partnered to bring an exclusive line of action figures, playsets, and role play toys to Walmart stores. Highlights from the line include Hiccup’s Dragon Battling Sword and Roaring Plush Dragons. Launch date: March 1, 2010.

The enigmatic bounty hunter Boba Fett has been a fan and kid favorite since his big screen debut in “Star Wars: Episode V The Empire Strikes Back.” Part of Fett’s mystique is his signature helmet. With simulated paint weathering and side antenna, the Boba Fett Helmet lets kids become the greatest bounty hunter in the galaxy. Electronic lights and sounds add to the play experience. Launch date: August 1, 2010.
Awards:  2010 Oppenheim Toy Portfolio Best Toy Award, Gold Seal.

Mighty Beanz are zany and eccentric ‘bean’ characters. Each Mighty Bean belongs to a specific "Bean Team" and each Bean Team has a rarity level - common, rare and ultra rare - to signify their collectable value. Mighty Beanz move using a wacky, unpredictable and unique movement. These Star Wars themed beanz include characters from the Star Wars universe including Yoda and R2-D2.
— "I thought this product was great and placed an order for it at the show, " Jeanette Lauture, owner of Aunt Jean's Toys & Treats in Montclair, N.J., told TDmonthly at Toy Fair 2010.

HASBRO follows up its Star Wars Darth Tater and Transformers Optimash Prime with Tony Starch, the Iron Man 2 version of Mr. Potato Head. The armored spud includes Iron Man boot, helmet, and chestplate pieces based on their appearance in the second movie. The toy also includes classic Mr. Potato Head nose, arms, and eyes to create more looks.

Cartoon star. Theme park mascot. Worldwide icon. Dance star? Mickey Mouse takes on a new role with FISHER-PRICE’s new Dance Star Mickey Mouse. The interactive toy is quite an accomplished dancer, able to switch between Soul, Techno, Disco, and Latin dancing styles. Interactive activities, walking, and talking are also a part of this playful rodent’s repertoire.
Awards:  2010 Oppenheim Toy Portfolio Best Toy Award, Platinum.
— As of 1.07.2011 this product had 5 out of 5 stars on Walmart.com and was the #12 bestselling item in the Dolls & Dollhouses category. Pros: Multiple songs; interactive. Cons: Possibly too fragile for very young children.

The classic Ant Farm gets an update from a galaxy far, far away. Kids can watch live ants dig and tunnel beneath two Star Wars planet landscapes from Season 2 of “The Clone Wars,” Geonosis and Felucia. The Ant Farms are connectable, break-resistant and escape-proof. Clean tunneling sand and clear connector tubing are included; just mail in the coupon for live harvester ants and let the digging begin.

“That’s no moon; it’s the Death Star Planetarium.” This tabletop Death Star opens up into a planetary projector to display the cosmos on a bedroom ceiling. Kids can choose to view a map of the worlds that make up the Star Wars galaxy, or view the Earth’s own night sky.