Families are sure to embrace this new holiday activity, and kids will savor the lasting excitement they'll get from completing this festive playscape. Kids color in over 50 precut Shrinky Dinks characters and accessories, and then pop them in the oven to watch them transform. Includes over 50 precut Shrinky Dinks characters and accessories, colored pencils, and 3-D pop up living room.

Kids can follow Chippey’s adventures with Taylor McTuttle and his family in this special board book edition of An Elf’s Story™. With eight press-and-play holiday sounds, this interactive, 20-page book is perfect for preschoolers who will love the vivid illustration and easy-to-follow version of the Christmas special that features Chippey, Snowflake, Wordsworth, Zart, and of course, Santa Claus.

This brand new An Elf’s Story ™ 50 page coloring book features scenes from the holiday special, including characters like Chippey, Snowflake, Wordsworth, Zart, Santa Claus, and the entire McTuttle clan. Also includes stickers.

Now available in both girl and boy, these Plushee Pals™ are toy versions of their REAL North Pole scout elf counterparts. Unbelievably soft to the touch and gentle to the cheek, these elves are meant to be held and squeezed at Christmas and all year. Each elf is made of the softest material Santa’s toy makers could find—perfect for a child’s loving arms. The elves are available in both light and dark skin tones, and each comes with a special gift tag attached. Each elf stands 19” tall.

Santa's biggest secret is revealed in The Elf on the Shelf: A Christmas Tradition gift set, with a North Pole pixie-elf (available with light skin or dark skin and dark eyes, as pictured), a hardbound children's book and a keepsake box. Launch date: October 15, 2009.
— Owner Diana Nelson of Kazoo & Co. in Denver told TDmonthly in fall 2009 that her store sells about 36 Elf on the Shelf sets per month.

The original Scout Elf Skirt is a dazzling ice-white, pleated skirt, sure to please the most fashion conscious female scout elf. Beautifully embellished with holly berry red snowflakes, this skirt will make your girl elf outshine the stars this Christmas season. Simply place the skirt where your elf can see it and she’ll fly into it during the night. One size fits all.
— The Claus Couture Scout Elf Skirt is deceptively simple. At first glance it may appear to be some simple scraps of cloth. Diana Nelson, owner of Kazoo & Company in Denver, was skeptical when she first saw it, but overwhelming sales erased her doubts and made her regret her reduced order of the item. Parents who have experienced the magical tradition of The Elf on the Shelf know that the watchful gaze of the elf can transform misbehaving children into angels. Similarly, the Claus Couture Scout Elf Skirt transforms a generic elf into a fashionable female elf. More important, it can transform a sale, adding another item to a purchase or even encouraging customers to buy a second so their boys and girls can each have an Elf on the Shelf.

The 19" Plushee Pals are toy versions of their "real" North Pole Scout Elf counterparts. Made of the softest material Santa’s toymakers could find, this elf is available with a choice of either light or dark skin tones. "Plushee Pals™ are allowed to remain with their family year round and they thrive on hugs and kisses," Grace Purtell, logistics coordinator for CCA and B, told TDmonthly. Launch date: October 15, 2009.
32" PALS ARE NO LONGER AVAILABLE.

The Elf on the Shelf: A Christmas Activity Book™ is the companion book to the much beloved The Elf on the Shelf: A Christmas Tradition™. Families, teachers and all who believe will enjoy celebrating the Christmas season with their favorite elf as they play with reusable, full-color stickers, enjoy The Elf on the Shelf games, construct crafts for fun and gifts, sing along with The Elf on the Shelf North Pole singers, and more.

This set includes an 8" vintage-style pixie elf, a keepsake storage box and a children's picture book with a rhyming story that tells how the elf helps Santa out by watching children's behavior by day and reporting it to Santa at night. The elf is designed to be placed throughout the house during the Christmas season, creating a hide-and-seek activity for the whole family. Launch date: September 2005.
— “Elf on the Shelf is doing really well since we put those out five or six weeks ago,” remarked Janet Gregory, owner of Over the Rainbow Toys in Anchorage, Alaska, in November 2008. “We just brought them in in November. [We] sold 24 last month, and 24 already this month,” Terry Myers, owner of Kaleidoscope Toys in Round Rock, Texas, told TDmonthly.
— In a December 2011 survey about books, 2 out of 12 retailers named Elf on the Shelf their best-seller. "We sold 18 already, in just a couple weeks," Andrea Scartozzi from Hardware Toy Center in Paoli, Pa., told TDmonthly. William Meredith, owner of Learning Express in Cary, N.C., agreed. "Elf on a Shelf is our number one item. It has been for years!" he told TDmonthly.

Where to Buy: Smart Kids Toys; Kazoo Toys; Escapade Direct