This portable rewards system includes 10 ten-star coins, 20 one-star coins, one StarStash tote, and one carrying case for parents. It can fit into a child’s pocket, attach to a belt loop, or be worn around the neck or shoulder. The product allows children to receive rewards anytime, anywhere, and parents determine how stars can be redeemed, such as for a dollar amount, privileges or toys. The system can help children learn to count, understand the money system and save. And the tangible rewards encourage responsibility. "This is the only portable reward system that allows for complete consistency," Toto Products CEO Lisa Carvajal told TDmonthly. Launch date: July 15, 2007.