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Age Range: 2 and up
Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Wooden Toys
Developmental Toys
Infant & Toddler



Brightly colored animals and familiar objects illustrate the letters of the alphabet on these cardboard blocks. Nested, the ten vibrant blocks fit into the included carrying case. Stacked, they form a tower nearly three feet high!
— In a February 2015 survey, six out of 11 retailers told TDmonthly that Melissa & Doug makes their best-selling wooden toys. Bebe Feimster    , manager of Big Smile Toys/Hardware Center in Paoli, Pa., said these blocks do particularly well.
ToyDirectory Product ID#: 37244      (added 2/26/2015)
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Age Range: 1 and up
Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Infant & Toddler
Developmental Toys
Wooden Toys



Get ready for a day at the races! Little ones can move the chunky bead pieces shaped like a car, plane, bus and trucks around the colorful maze. The beautiful sustainable table top design provides a sturdy surface for little learning hands to explore, move and discover. The beads even go through and under the tabletop! A great early learning toy for developing visual stimulation, hand eye coordination and cause and effect. For ages 10 mos+
— Donna Frederick, owner of The Play House Toy Store in Durham, N.C., told TDmonthly in a February 2015 survey that Alex's Busy Bead Maze is one of their store's best-selling wooden toys.
ToyDirectory Product ID#: 37243      (added 2/26/2015)
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Specialty: Yes (as of 2015)
Gender: Girls
Category: Play Houses
Pretend Play
Outdoor Fun



Every princess needs their own castle! This one has a waterproof floor, mesh windows, and is large enough for more than one child to play inside. It packs into a small carrybag and can be used outdoors or in.

ToyDirectory Product ID#: 37242      (added 2/26/2015)
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Age Range: 6 and up
Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: General Games
Family Games
Dice



This game requires fast hands and fast reflexes. Roll the dice, quickly identify the missing colored shape and grab the matching cup. You will have to move fast since they are all up for grabs and the first to collect three cups wins the game. The game is for 2-8 players, ages 6+ and plays in 10-20 minutes.

ToyDirectory Product ID#: 37241      (added 2/19/2015)
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Age Range: 3 and up
Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: General Toys
Sporting Goods & Accessories
Aircraft



Standard Pump Rockets are a rollicking blast to fire. But our new Bungee Blast Jr ramps up the fun and excitement by an order of magnitude. We've engineered a patented elastic bungee cord inside the pump cylinder to turbo boost the launching power. Load a foam rocket into one end and pull back the cylinder, feeling the increasing tension of the cord inside. Then let go. Kids will be amazed as the stored energy of the cord pushes the piston of air very forceful, blasting the rocket out at hyper-speed. It's like putting a turbo-charger inside! Ages 3 & up.

ToyDirectory Product ID#: 37240      (added 2/19/2015)
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Twice the length, twice the fun! These giant water slides range up to 30 feet long and are up to twice as wide as other slides on the market. Made with twice the strength and durability, Slide & Surf is built to last for endless water fun. Riders can slide or skimboard on Slide & Surf's slick sliding surface! New padded start, misting side walls and splash pool will make the summer fun memorable for years to come.

ToyDirectory Product ID#: 37239      (added 2/18/2015)
.


Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Arts & Crafts
Kits
General Toys



Plastic components will react in the dark with the UV LED Glasses and lights up beyond your belief! Comes with 4 pounds GLOW Sand, large play tray, UV LED Glasses, UV Pen Light, Brick and Pebble Rollers, 4 Stencils in assorted themes, 2 Volcano Molds, 6 PVC Neon Bugs, 6 PVC Dino Skeleton, 3 assorted Jungle Animal molds, and a light up flashing red LED module to make your volcano come to life! ITEM PROHIBITED ON AMAZON.

ToyDirectory Product ID#: 37238      (added 2/17/2015)
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Specialty: Yes (as of 2015)
Category: Plush
Tween
Dolls



Adorable plush dolls from AURORA WORLD sport neon curls. Now available in key-ring size, too.

ToyDirectory Product ID#: 37237      (added 2/17/2015)
.


Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Bicycles & Tricycles
Outdoor Fun
Preschool



Your child can pedal forward or backward on this tricycle, or you can push them using the bar. There is a safety belt on the tricycle seat, and a bucket that snaps on to the back of the tricycle - or, can be attached to the pushbar to create a new toy!

ToyDirectory Product ID#: 37236      (added 2/16/2015)
.


Specialty: Yes (as of 2015)
Gender: Girls
Category: Dolls
Pretend Play
Preschool



The new Calin Ballerina features the same sweet-smelling baby doll you know and love, this time in a beautiful little ballerina outfit. The tutu is a one-piece, so you won't lose anything, not even the adorable ballet slippers.

ToyDirectory Product ID#: 37235      (added 2/16/2015)
.


Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Rail Roads & Trains
Vehicles - Small Toy
Wheeled Toys



PlayTape® in 50' and 25' rolls can be torn to any length to create track layouts matching a child's imagination. See why the award-winning Track PlayTape® provides hours of railroading Fun that Sticks™!

ToyDirectory Product ID#: 37234      (added 2/16/2015)
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Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Tween
Fashion & Accessories
General Toys



Tweens will go wild over hair tats. Using the included stencil and hair chalk powder, kids can "tattoo" designs like butterflies, hearts and stars right on their heads.

 
ToyDirectory Product ID#: 37233      (added 2/16/2015)
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Age Range: 3 and up
Specialty: Yes (as of 2015)
Gender: Girls
Category: Dolls
Dolls - Accessories
Dolls - Talking



Your Babblebaby™ doesn't talk yet...but it does have a language of its own! When you talk to your baby it will talk back! Babblebabies™ uniquely responds to your voice with over 80 different real baby sound combinations including babbles,coos,cries, and giggles! It’s designed to be the perfect baby doll for little parents.This baby has light skin, blonde hair baby and blue eyes.It looks, feels, and sounds like a real baby.

ToyDirectory Product ID#: 37232      (added 2/15/2015)
.


Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Science & Nature
Interactive
Educational



With the Mobile Device Microscope, kids can turn their SmartPhone or Tablet into a MICROSCOPE! Kids can examine bugs and minerals up close and personal. Turn your device to camera mode, and attach the mini-microscope to the camera's eye - suddenly, you have a microscope!

ToyDirectory Product ID#: 37231      (added 2/15/2015)
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Specialty: Yes (as of 2015)
Gender: Boys
Category: Construction
Science & Nature
General Toys



Each Z-Strux set can make four possible builds. This set includes 395 pieces, including two construction-worker figurines. When completed, the build is 26 inches tall.

ToyDirectory Product ID#: 37230      (added 2/15/2015)
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Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Science & Nature
Educational
Kits



This great new science kit from Science Wiz lets kids accomplish college-level experiments with sound by building an Edison-Style phonograph and downloading free apps from the web. There are twenty different activities that kids can do with this kit.

ToyDirectory Product ID#: 37229      (added 2/15/2015)
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Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Electronics
Science & Nature
Educational



With this kit, kids can create an arcade out of electrical circuits - and then have fun playing with their creation! It's like two toys in one. Combining lights, sound, and motion, this is the most elaborate Snap Circuits kits yet!

ToyDirectory Product ID#: 37228      (added 2/14/2015)
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Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: General Toys
Electronics
Educational



This brand new offering from Boogie Board re-envisions the board as a transparent screen that can be used for tracing anything. Practice letters, numbers, and shapes, then press a button to clear the design.

ToyDirectory Product ID#: 37227      (added 2/14/2015)
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Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Infant & Toddler
General Toys



Ambi's Key Ring is a rattle and teether in one. Brightly colored keys are secured on a sturdy ring. Mention ToyDirectory for special considerations

ToyDirectory Product ID#: 37226      (added 2/14/2015)
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Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Infant & Toddler
General Toys



Ambi is relaunching their classic line of toys. Vintage-looking, with bright primary colors, the twin rattle is an iconic baby product. Its sleek design is perfect for little hands. Mention ToyDirectory for special considerations

ToyDirectory Product ID#: 37225      (added 2/14/2015)
.


Specialty: Yes (as of 2015)
Gender: Girls
Category: Arts & Crafts
Tween
Creative Activities



The Sweet Ink Tattoo Kit comes in a beautiful, decorative tin. Each kit includes one pack of transfer tattoos, 27 foil bracelets, 4 stencils, 2 body markers, 1 glue, a brush for glitter tattoos, and two colors of glitter.

ToyDirectory Product ID#: 37224      (added 2/14/2015)
.


Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Science & Nature
Educational
Animal Figures



Dinosaur habitats include a high-quality figurine, and environmental base, and prehistoric slime, like lava, swamp slime, tar, or swamp water! Dinos can be slimed, and demo beautifully thanks to their themed base and hands-on slime.

ToyDirectory Product ID#: 37223      (added 2/14/2015)
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Age Range: 6 and up
Gender: Boys And Girls
Category: Outdoor Fun
General Toys



Unleash your inner warrior and soak your targets with the bow-blasting soakage of the Dolphina Bow Blaster! It's easy to load this stylish soaker with up to 25 ounces of water, then you just pull the handle back and push it forward to fire a blast of water at your target. Show off your skill and soak your mark with the Dolphina Bow blaster!
Awards: 2015 TIA Outdoor Toy of the Year
ToyDirectory Product ID#: 37222      (added 2/14/2015)
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Meet MiP, Your New Robot Friend! Equipped with GestureSense™ technology, any hand motion controls MiP. Using its free app, you can drive it, play games & more all while MiP balances on two wheels!
Awards: 2015 TIA Innovative Toy of the Year
ToyDirectory Product ID#: 37221      (added 2/14/2015)
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Age Range: 1 to 5
Specialty: No
Gender: Boys And Girls
Category: Interactive
Preschool
Animal Figures



Go on a trip with the Go! Go! Smart Animals Zoo Explorers Playset by VTech. Explore and learn about animals, colors and more with the SmartPoint rhino and electronic zoo entrance. You can also connect to other playsets including Go! Go! Smart Wheels for even more fun!
Awards: 2015 TIA Infant/Toddler Toy of the Year
ToyDirectory Product ID#: 37220      (added 2/14/2015)
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