The Kre-o Transformers Optimus Prime set comes complete with more than 500 pieces, the largest amount featured in any of the 2011 KRE-O sets. Builders can assemble the popular Optimus Prime character in ‘vehicle’ mode as the notable semi-hauler or in ‘robot’ mode to create the leader of the Autobots. When in ‘vehicle’ mode, the truck’s removable cab converts into a mini-command station and the trailer opens to fit the two motorcycles and four unique Kreon mini figures included with the set. The trailer can also be disassembled and built into a command center playset for the Kreonmini figures. When in ‘robot’ mode, builders can blast into action with a projectile launching brick. The Kre-o Transformers Optimus Prime set includes orange traffic cones and cool decorative decals. Launch date: Fall 2011.

The 2-in-1 Kre-o Transformers Bumblebee set allows fans to create and recreate their favorite Autobot character in ‘robot’ mode or in ‘vehicle’ mode. In ‘robot’ mode, builders can convert the wings on Bumblebee into a glider for Kreonmini figures to balance on. In ‘vehicle’ mode, open up the driver’s door and take up to two Kreonmini figures for a spin. Set includes two Kreon mini figures and more than 300 pieces.  Launch date: Fall 2011.

This fun, colorful set comes with Racal Rally the cat and 6 accessory. The transparent spinning wheel can be used with your other Furry Frenzies pets. — As of 1.07.2011 this product had 4 out of 5 stars on Walmart.com and was the #14 bestselling item in the Dolls & Dollhouses category. Pros: Easy assembly; works with other FurReal pets; many accessories. Cons: Batteries not included; must apply decals before use.

Based on the popular TV series, kids can play out battles between their Beyblade tops in this colorful arena. Set includes SUPER VORTEX Beystadium arena, 2 exclusive Beyblade Metal Fusion tops, 2 ripcord launchers, 24 tournament grids, official rule book and 2 collector cards. As of 1.06.2011 this product had 4 out of 5 stars from 58 reviews on Amazon.com and was No. 27 on the top 100 bestselling toys and games. Pros: Engaging; encourages critical/creative thinking. Cons: Plastic arena may not hold up to aggressive play.

This electronic plush puppy makes cute puppy sounds, wags his tail and loves going on walks with you.  He comes with a remote control leash so you can guide him wherever you want to go.  Dimensions: Length: 18.51"; Height: 12.99"; Depth: 9.02".  Product Weight: 4.69 Lb.
 — As of 10.25.10, this product was listed in the top 30 best-selling toys and games on Target.com.

The Nerf N-Strike Longshot CS-6 Blaster is a two-in-one dart blaster that's more than 3' long and sends darts zooming up to 35' away. Your child can take their blasting skills to the extreme with pinpoint precision using the targeting scope. Two quick-reload clips hold a total of 12 Streamline Darts. There's even a fold-down bi-pod to help your child steady their aim for important shots. If they're looking for a quick shot at close range, the blaster has removable parts to give one-handed freedom with a pistol-style blaster. In either mode, they can load up, aim, press the trigger and watch the darts go the distance.
— As of 10.25.10, this product was rated #8 in Walmart's Outdoor Play category.

A great combination of two favorite play modes for learning about cause and effect and making things happen. There's an easy to activate ball drop with two balls that roll down a chute and best of all, there is a set of colorful gears that twirl and play music. Tots can activate the gears by moving them directly or by pressing the red happy face button.
Awards:  Oppenheim Toy Portfolio Best Toy Award, Platinum, 2010.

Star Wars fans are likely to have this remote controlled Millennium Falcon on the top of their wish list.  It is very lightweight and takes a certain amount of practice to get it to fly well. It's not the type of toy that you can hand off to your 8 year old and they will be good to go right from the start.  That said, tween and teen testers really liked adjusting the trim and working on their own ability to work the remote control.
Awards:  Oppenheim Toy Portfolio Best Toy Award, Gold Seal, 2010.

With its big hand grip, this big eyed blue critter is easy for baby to grasp and it's just right for rolling along the floor. It is colorful, light, has textures on each wheel and three fabric tufts (cotton, satin and corduroy) on top of its head. Best of all the gears on its side twirl as it goes along. Lift the gears out and they can be stacked in a tower and then fitted back into their slots. A fine choice for a baby learning to crawl.
— As of 1.10.2011 this product was listed as one of the top 30 bestselling toys on Target.com. Pros: Colorful; durable; educational; can be used with other Playskool gear toys.
Awards:  Oppenheim Toy Portfolio Best Toy Award, Gold Seal, 2010.

Kids can watch Chuck the Dump Truck as he zooms and flips through this stunt park play set. This stunt set features lights, sounds, moveable track pieces, and a hand-crank elevator. The toy also comes with a Tonka Chuck & Friends storybook.

This game is made up of five moveable electronic screens, each showing a letter. The screens contain a technology that recognizes words when placed side by side. Players move the screens to create words in 75 seconds, using only the letters given. The screens light up and beep when a word is formed, and they also keep time and score.
— As of 1.06.2011 this product had 4 out of 5 stars from 121 reviews on Amazon.com and was No. 7 on the top 100 bestselling toys and games. Pros: Lightweight; portable; three game options. Cons: Game allows some errors in spelling/recognizes words that do not exist.

With Cuponk, players compete to get a ball in a cup by trying to master a series of tricks to make the cup light up and sound off.

Kids can connect this cuddly pet into a computer and use her secret code to unlock an exclusive online community. They can connect and play games with friends, make new virtual pets, go on exciting adventures and much more.
 — As of 9.13.2010, this product had 4 out of 5 stars from 5 reviews on Walmart.com and was listed as a top-rated plush toy. PROS: Well-priced and interactive.

In a morphing combination of the two popular franchises, Transformers and Star Wars, this action figure from Hasbro offers kids a whole new way to look at some of their favorite stories. Star Wars character Obi-Wan Kenobi is here as a powerful fighting robot that can transform into Starfighter.  His dual lightsabers in mech mode become firing projectiles in Jedi Starfighter mode.
— In July 2010, three out of 38 retailers named Star Wars Transformers Crossovers as their best-selling action figure. Sales reported average 20 per month.

When several members of his team were held captive in a COBRA fortress, G.I. Joe Duke the Ultimate Soldier armed himself in a special suit that turns the wearer into a one-person fighting system. This 8" Duke action figure comes with a backpack, an electronic lights and sounds heavy laser cannon, a fire storm blaster, three pulse missiles, a flame blaster, a flame projectile, a power cutter saw and a helmet.
 — As of 8.12.10, this product had 4 out of 5 stars from 10 reviews on ToysRUs.com and was listed No. 12 in best-selling toys and games. PROS: Detailed and realistic; inspires imaginative play.

In this game, players compete to collect the most matching pets.
 — As of 8.12.10, this product had 5 out of 5 stars from tworeviews on ToysRUs.com and was listed No. 4 in best-selling toys and games. PROS: Durable, easy to use, interactive.

This Memory game features the beloved characters from the Toy Story films.
 — As of 8.12.10, this product had 5 out of 5 stars fromsix reviews on ToysRUs.com and was listed No. 3 in best-selling toys and games. PROS: Educational, durable, easy to use.

This official replica of Darth Vader’s lightsaber from "Star Wars: The Empire Strikes Back" features a glowing red blade that “ignites” with realistic power-up and power-down effects. The blade includes four motion sensor-controlled sound effects and comes with a display base.

This official replica of Anakin’s lightsaber from "Star Wars: Revenge of the Sith" features a glowing, bright blue blade that “ignites” with realistic power-up and power-down effects. The blade includes four motion sensor-controlled sound effects and comes with a display base.
— Gwen Bowden, Manager of Doodlehopper 4 Kids in    Springfield, Ill., told TDmonthly that her best-selling licensed products were all Star Wars-themed: "everything from action figures to light sabers. We sell lots- probably 14 each month of different things."
— As of 05/13/2011 this product had 4.5 out of 5 stars from 28 reviews on Amazon.com. Pros: Accurate representation of the lightsaber from Revenge of the Sith; good sound effects. Cons: Blade does not sit securely in the hilt; when used too vigorously, the blade can lose touch with the base plate and not light up.

This blaster's rotating nozzle has three different modes and a hidden nozzle for surprising opponents. Its high-powered streams of water can reach targets up to 35’ away.

The Maverick blaster features a six-dart rotating barrel with easy flip loading, rapid launching action, a pullback mechanism and an auto-advancing barrel. The Maverick is a part of the N-Strike team, so it can snap onto the NERF Unity Power System. Six darts and instructions are included.
— As of 05/21/2012 this product had 4.4 out of 5 stars from 302 reviews on Amazon.com. PROS: Well-priced, easy to assemble and use, darts fly far. CONS: Darts lack durability.

This set includes Iron Man, the Mayor of Superhero City, and Dr. Doom – in his bathrobe, slippers and holding a coffee mug.

Designed in the character’s classic style and equipped with his signature blaster, this figure is highlighted in premium commemorative foil packaging.

This Mighty Mugg figure is styled after Iron Man's Mark VI armored suit from the film "Iron Man 2." The figure features a retractable visor on its helmet and is highlighted in premium commemorative foil packaging.

This 5" doll comes with colorful removable fashions and chic accessories. Strawberry Shortcake and her cat Custard come housed in a specially designed display package.