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Retailer
Survey April Survey:
18%
Yes
82%
No
0%
Yes,
and I'm still hungover
10%
Trade
shows
50%
The Internet
10%
Getting
on manufacturers’ mailing lists
30%
All of the above
0%
By eavesdropping on kids whining to their parents
60%
Very
important
30%
Somewhat
important
10%
Doesn’t
concern us
0%
We’re
still trying to unload last season’s “Hot” products
How
often do you make time to read-up on new products?
36%
At
least once a week
46%
Once
a month
9%
Twice
yearly
9%
Never
How
do you prefer to be contacted by manufacturers?
18%
Snail-mail
64% Email
9% Telephone
9% Don’t
call us; we’ll call you
Does
your business consider stocking new and untried toys to be a
risk worth taking?
55% Yes,
competition demands it
9% No,
the old reliable sellers pay the bills
36% Ask
again after we pay our taxes
Interview: 
