Jada’s Dub City line of collectible cars have begun a die cast car-craze phenomenon in the toy industry. Introduced at the Hong Kong Toy Fair in January of 2002, Dub City cars are making fashion statements with 1:24 and 1:64 scale models of street cars featuring oversized chrome rims, all-metal die cast chassis and smooth-as-silk paint jobs.

For those new to the dub lingo, dubbing your car means to accessorize it with oversized rims and wheels. Inspired by Dub Magazine, a glamour magazine for car fanatics, Jada (ToyShow) designers nailed details like specialized tints, and visible sound systems and engines to give die cast fans precise duplicates of the hottest dubbed cars.

The overwhelming success of Dub City die cast vehicles in various Chevy models sized 1:24 and 1:64 are making room on the shelves for a line of Cadillac Escalades, and an enhanced 1:18 size. Jada’s knack for detail is evident in their other car lines too. Road Rats, with raging flame decals on black matte finishes to Street Low’s dice hanging from rear view mirrors. 

With their real, life-sized dubs, celebrities like Shaquille O’Neal, Fred Durst, and Coolio are creating the freshest trend in the mainstream automobile culture. It’s only obvious that kids, and not just boys, want to follow. (Visit PlayZak.com for more info.)

(C) TDmonthly Magazine 2003 Visit: www.tdmonthly.com

(C) TDmonthly Magazine 2003 Visit: www.tdmonthly.com

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