The Hot Wheels® Racing Timer lets kids create a race course right in their own backyard. Victory flags, “applause” and an announcer voice reveal a clear winner, and a digital LCD screen displays both time and speed for two racers. It can be used on foot or with bicycles. 
— “Hot Wheels is encouraging kids to get out and play with a cool new line of performance products that will get kids moving,” Michele Sturdivant of Mattel Brands Public Relations told TDmonthly. “The Hot Wheels Racing Timer delivers a complete competitive experience all in one toy.” Launch date: February 2007.