The Knot-A-Scarf makes scarf-making easier than ever. Girls just knot and lace and it's done. No knitting is required. The set includes precut fleece pieces plus laces, a plastic needle and easy instructions. The line of Alex crafts also includes Knot-A-Quilt, Knot-A-Poncho and Flower Crochet Jewelry.
— "Arts and crafts by Alex are big and I expect them to continue to be big. Knot-A-Scarf should do well. The [Knot-A-Quilt] did well last year," said Patricia Masing, co-owner of Tree Town Toys in Ann Arbor, Mich.
— Twelve of 54 retailers told TDmonthly to watch out for Alex arts and crafts in the tween girls section during the 2007 holiday season.
— Following the huge success of our Knot-A-Quilt, we created two new products [in 2007] — Knot-A-Scarf and Knot-A-Poncho. Knot-A-Scarf is a wonderful craft kit because there is no sewing or knitting involved. You simply knot the fringed fleece pieces together to make a super soft, colorful fleece scarf," said Elin Kabo of Alex.