The personalized book features the child’s first name, last name and birth date. In the illustrated book, animal characters bring letters one by one to spell the first and last names of the child. This educational book helps young children learn to recognize letters and spell their own names. “Each hard cover, high quality personalized storybook is especially made for each child and becomes a one-of-a-kind keepsake,” I See Me! Inc. Marketing Manager Nancy Severson told TDmonthly. “Specialty retailers love our books which help them differentiate their merchandise mix and ensure repeat visits by customers to pick up their completed books.” Launch date: May 2000.