The Dance Mat Book gets kids off the couch and dancing with their favorite licensed characters. The book features five different dances in two different modes, along with a non-slip, 24" x 24", colorful dance mat. With the mat placed on the floor, the child presses the “Learn-the-Steps” button to hear dance instructions. Dance-step illustrations also appear in the book to help the child learn the dances. Once the child has mastered the steps, he/she can press the “Music Note” button to hear the melody straight through while performing the dance on the mat. The book also features a fully illustrated story featuring a plot that involves the dances.
— “Sesame Street … always does well for us,” Leslie Chiaverini, owner of Adventure Toys and Teacher Supplies in Los Altos, Calif., told TDmonthly in April 2008
— In April 2008, two of 50 retailers named Sesame Street as the best-selling line of licensed products in their stores.
— First broadcast in 1969, “Sesame Street” is one of the longest-running American television series in history.