Each set comes with a special keepsake and plenty of materials to decorate and personalize the mirror. Kids can decorate their mirrors with hearts, jewels, glitter glue, ribbons and more. The entire set is organized neatly in a handy wooden case.
— LB Toys Owner Jamie Burdette in Media, Pa., told TDmonthly that Melissa & Doug’s decorate-your-own kits are so popular that her store sells “40 to 60 per month.”  Sallie Kashiwa, owner of Timbuk Toys in Denver said in July 2008 that her store sells 15 to 20 units per month of the Princess Mirror.
— Lyn Copeland, owner of Copelin’s Toy Zone in Norman, Okla., said that when it comes to Melissa & Doug items, her store sells “over 100 per month.”
— More than 13 percent of retailers told TDmonthly that Melissa & Doug’s arts-and-crafts products are their best arts-and-crafts sellers. In addition to this item, bead and magnetic dress-up sets by Melissa & Doug were also named as popular gifts for girls in a summer 2008 survey of 66 retailers.