Natural and organic body, hair and skin care products created just for kids. The TruKid line is non-toxic, paraben, SLS and phthalate free, and includes sunscreen, soaps, moisturizers, shampoos, lip balms and an on-the-go “Hero Stick” to treat cuts and boo boo’s.

Our original “TruKid Smart Label” is our promise to parents that the ingredients are all natural, non-toxic and free of potentially harmful ingredients like Parabens, Sodium Lauryl Sulfate and Phthalates. Our goal is to teach children healthy habits that’ll last a lifetime.

In addition to our Smart Label, TruKid has also created a unique learning system with colors and symbols on all our products that allows kids to see at a glance which product is for their bodies, hair and faces to further educate kids on healthy skin care.