The game sharpens vocabularies, boosts test-taking skills and fosters a love of language in a fun ad competitive format. Players use facts from four categories — word origin, fill-in-the-blank, definition and synonyms — and gain an intensive knowledge of each word. The game also includes vibrant visual reminders to heighten vocabulary retention. "The unique game mechanic of asking for specific word clues causes players to scan and remember clues (accompanied by stimulating images) takes vocabulary building to a higher level!" McNeill Designs for Brighter Minds LLC President Martin Uniacke told TDmonthly. This product is a 2008 iParenting Media Award winner. Launch date: November 2007.