With hip-hop, reggae and R&B grooves, the CD gets everyone dancing and singing while counting, spelling and learning. Kids love the high-energy sound and educational messages, and parents will be surprised and engaged by the cool and unconventional songs. The CD has been applauded nationally by parenting publications, teachers and music critics. It received a 2008 Parents' Choice Award and a 2008 National Parenting Publications Award. "Alphabet Rockers provides educational hip-hop to the preK-1st grade market, which is more often saturated with folk and traditional children's music," Kaitlin McGaw, co-owner of School Time Music, told TDmonthly. Launch date: October 23, 2007.