Designed for use with traditional drum sets or with drum console gaming systems, Rock Stix LED drumsticks pulse with every beat. The user taps the Rock Stix to activate the ultra-bright LED, which illuminates the entire stick to create incredible lighting effects in low-light conditions. Batteries are included and replaceable. Rock Stix are constructed with Lexan professional-grade plastic for superior durability and optical clarity. There are no switches, wires or controls to get in the way. They are available with red, blue or rainbow LEDs. The packaging features a "try me" option so customers can see the functionality of the product and LED brightness and color before they buy. Launch date: July 2009.