Designed for use with traditional drum sets or with drum console gaming systems, Rock Stix LED drumsticks pulse with every beat. The user taps the Rock Stix to activate the ultra-bright LED, which illuminates the entire stick. Batteries are included and replaceable. The Stix are constructed with Lexan professional-grade plastic for superior durability and optical clarity. There are no switches, wires or controls, and the product is available with red, blue or rainbow LEDs. The packaging features a "try me" option so customers can see the functionality of the product and the LED brightness and color before they buy. Launch date: July 2009.