JAM Bracelets are stretchy fabric bracelets that each have a sterling silver alphabet letter beaded on. Multiple bracelets can be stacked on the wrist to spell a name, a message or a favorite team, for example. "People can purchase as many different 'letter bracelets' as they like to spell out whatever message they want to display on their wrist. The price point is set low to allow the freedom to purchase multiple bracelets," Laura Gastwirth, owner of JAM Bracelets by Wirthware LLC, told TDmonthly. Launch date: April 2009.
— Richard Gibson, owner of Learning Express in Newton, Mass., named Jam Bracelets as one of his store's top sellers in July 2010.