Designed for 5- to 10-year-olds, the Fleurville messenger comes in three colors. It has backpack straps and includes a removable, insulated lunch bag. The bag is PVC-free, Teflon-free and lead-free. "The Kid's Messenger bag is extremely stylish and functional, which is hard to find," Analese Belle, in marketing and PR for Fleurville and parent company JJ Cole, told TDmonthly. Launch date: December 2009.