Beyond the basic motion detector or potato clock, Elenco's Snap-Micro I Standard kit allows children to learn about the theory and application of micro-controllers while building their own complex projects. A variety of components and software included in the kit guide children through the basic commands and flow charts required to assemble and operate the micro-controller, which can then program more than 25 different projects. 
― “Snap Circuits do well,” said Sherry Phipps, owner of School Crossing in Williamsburg, Va., during a summer 2010 survey of top-selling electronic toys.
― Two of 40 retailers told TDmonthly in June 2010 that Snap Circuits are their best-selling electronic item.