Kids will learn over 30 amazing tricks and effects and learn the science principles behind them. Science and magic are very closely related. In fact, many science experiments look like magic and many cool magic tricks are science based. Kids will make water disappear, learn to read minds, mix up some disappearing orbs, levitate magnets, lift up a bottle of rice with a chop stick, stick pencils through a bag of water with noting leaking out, write secret messages and much more.
— In a late Summer 2012 survey, Joe Berardoni Sr., owner of Pun's Toys in Bryn Mawr, Penn., told TDmonthly that "Any of the Lab-in-a-Bag kits from Be Amazing Toys" become their best selling Science & Nature toys.