Third in the successful “Ologies” books (“Dragonology” and “Egyptology”), this is more of an “open doors and pull tabs to reveal things” than a pop-up. Supposedly “discovered” in 1588, this remarkable text by history's most famous wizard, Merlin, is lavishly illustrated by four artists. "Wizardology"’s intricate design even conceals a series of hidden symbols that spell out a secret message when their code is deciphered. There are pull tabs with "magical" effects, attached booklets, a phoenix's feather, a scrap of Fairy Flag and more — all sandwiched between "crystal" gems embedded in the front and rear covers.
— “It’s funny and secret,” said Bob Belkins, owner of Belkins’ Books in Nashville. “Sells very well, and leads kids to the other ‘ologies’ — they want more.”
— “Wondrous book,” espoused Anita Faber, manager of Books, Books, Books in Memphis, Tenn. “The tweens really like it; it seems to speak right to them. Adults get into it, too.“
— “This is flying off the shelf,” reported Danny Sanchez, assistant manager of Seattle’s Barnes & Noble. “I see it staying strong all through 2006.”