Moxy’s got a lot of moxy. She’s a real get-up-and-go Ugly, with far more energy than her older brother Ox. Moxy’s favorite activity seems to be bouncing off the walls and jumping in and out of mischief. Her giant antennae are always on the look out for a good time, and she can hear a party from miles away. Launch date: May 2006.
— When asked for the surprise hit for 2006, Denis Hofstetter, owner of The Toy Store in Atlanta, said “The Uglydoll. We’ve been carrying them for more than just this year, but they've done extra well this year.”
— “Uglydolls — I’m shocked that they’re still selling as well as they are,” said Barbara Fineblum, owner of Barston’s Childs Play in Baltimore.
— “’Surprises’ is a perfect category for the Uglydolls,” Victoria George, public relations representative for Pretty Ugly LLC, shared with TDmonthly. “They first capture your attention by their name — Ugly — and then you hold one and you’re surprised by how incredibly soft and cuddly they are. Upon further inspection, their stories make for an additional surprise with their funny anecdotes.”