Fairytale Fashion has created a new concept in dressup that provides children with beautiful imaginative clothing that lasts through years of growth and active play. The garments are built to withstand years of active play. Made from the finest fabrics and trims, our innovative “Princess Pinafores,” tunics, and stretch dresses adjust to fit sizes and ages from 3 to 9 years. Susan Podshadley of Fairytale Fashion told TDmonthly that her company is unique in the costume market because of its , “... beauty, durability, and practical design; but beyond that, the company tries to capture the innocence and imagination of children’s fantasy play.” Launch Date: 2007.