Children can easily snap together 100 rugged plastic pieces to form these poseable creatures: Blue Crab, Dimorphodon, Horse, Sea Lion, Conure Parrot, Hadrosaur, African Elephant, Swallowtail Butterfly, Bull Trout, and Platypus. Or, they can morph and interchange pieces to make various fantasy creatures. Extra pieces and an educational booklet are included with the reusable tub. “Zoomorphs has used PVC in almost every piece. It has a much softer and warmer (emotionally) feel than typical hard plastic. We are also the only animal-only building toy ever created,” president Mark McFarland of River Dolphin Toys told TDmonthly. Zoomorphs has spread through the specialty toy market based almost solely on word of mouth. From around 50 stores back in 2005, Zoomorphs can now be found in almost 1,100 gift and toy stores. The Deluxe tub sets "are opening up a whole new market for us — the educational market," said McFarland. Retailers are again expecting the new Zoomorph set to be as successful as the smaller sets were last Christmas. Launch date: October 2006.

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Building Holiday Spirit (12/1/2006) (11/1/2006) Top-10 Hot Holiday Toys in Specialty Stores (11/1/2006)

TDmonthly Review:

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